Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bibit Tanaman PPKS Marihat

Abstract

Marketing strategies must meet profitable needs and be carried out managerially to achieve the goals determined by the company. The company's goal to be achieved is profit, marketing strategy cannot be separated from business ethics. Businesses in the agricultural sector are very profitable, especially by providing quality oil palm seeds and seedlings which usually come from PPKS such as the Marihat variety. So it is necessary to implement marketing strategies for palm oil seeds produced by PPKS. The methods used in this research are observation, interviews, documentation and data analysis techniques. Marihat Palm Oil PPKS uses a 4P marketing approach (marketing mix) in increasing sales and expanding the promotion of palm oil widely. In introducing services, you must use the 7P marketing mix, namely product, price, place, promotion, people, physical evidence and process. The research results were obtained through interviews with management using direct question and answer sessions, and also using primary and secondary data sources. Efforts to increase sales of palm oil seeds are expected for PPKS Marihat to implement or use marketing strategies (4P) in developing this business.