JURNAL AKADEMIK EKONOMI DAN MANAJEMEN

The Effect of Augmented Reality, Online Customer Reviews, and Affiliate Marketing on Purchase Intention for Laneige Skincare Products on Shopee

Willyam Dominick Soegiarto — 2026-09-29

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Augmented Reality, Online Customer Review, dan Affiliate Marketing terhadap niat beli produk skincare Laneige di platform Shopee. Kajian ini sangat relevan mengingat pesatnya perkembangan transaksi digital saat ini, yang menuntut brand untuk aktif memanfaatkan fitur interaktif serta bukti sosial (social proof) guna menarik minat calon konsumen. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengumpulan data primer dilakukan melalui penyebaran kuesioner daring kepada para pengguna Shopee yang sudah mengenal produk skincare Laneige. Total sampel yang digunakan berjumlah 385 responden, yang ditarik dengan menggunakan teknik purposive sampling. Seluruh data yang terkumpul kemudian diolah dan dianalisis menggunakan metode Regresi Linear Berganda melalui bantuan perangkat lunak IBM SPSS. The results of the analysis reveal that: Augmented Reality has a positive and significant effect on purchase intention, emerging as the most dominant factor in this study; Online Customer Reviews have a positive and significant effect on purchase intention; and Affiliate Marketing also has a positive and significant impact on purchase intention. Furthermore, the simultaneous test (F-test) indicates that Augmented Reality, Online Customer Reviews, and Affiliate Marketing collectively have a significant effect on the purchase intention of Laneige products on Shopee. These findings imply that Laneige and Shopee should continue to optimize interactive AR features, manage authentic customer reviews, and collaborate with credible affiliate marketers to maximize consumers' purchasing decisions.

Pengaruh Promosi, Varian Produk, Kepuasan Pelanggan dan Persepsi Merek Terhadap Niat Beli Konsumen di PT. Indomarco Prismatama Wilayah Palembang

Afif Farhansyah — 2026-09-29

The increasingly competitive modern retail business requires companies to understand factors influencing consumer purchase intention. This study aims to analyze the effects of promotion, product variety, customer satisfaction, and brand perception on consumer purchase intention at PT Indomarco Prismatama (Indomaret) Palembang Region, both simultaneously and partially. This study employs a quantitative approach with primary data collected through questionnaires. The population comprises consumers of Indomaret Palembang Region, with a sample of 95 respondents selected using probability sampling, namely stratified random sampling. The research instrument uses a Likert scale and has been tested for validity and reliability. Data analysis includes classical assumption tests, multiple linear regression, F-test, t-test, and coefficient of determination. The results show that promotion, product variety, customer satisfaction, and brand perception simultaneously have a significant effect on consumer purchase intention (F = 77.035; sig. = 0.000). Partially, promotion (t = 4.745; sig. = 0.000), product variety (t = 4.055; sig. = 0.000), and customer satisfaction (t = 2.807; sig. = 0.006) have a positive and significant effect, while brand perception (t = -2.319; sig. = 0.023) has a significant negative effect on consumer purchase intention. The Adjusted R Square value of 0.764 indicates that 76.4% of the variation in consumer purchase intention can be explained by the four independent variables, while 23.6% is explained by other factors outside the model. This study implies that companies need to improve promotion effectiveness, enrich product variety, maintain customer satisfaction, and improve brand perception through more innovative and relevant branding and differentiation strategies.

Pengaruh Kompleksitas Operasi & Financial Distress Terhadap Audit Report Lag Dengan Reputasi Kap Sebagai Moderasi

Riki Setiawan — 2026-10-02

Abstract - This study was conducted to determine and analyze the effect of operational complexity and financial distress on audit report lag, with firm reputation as a moderating factor. The research object was properties and real estate companies listed on the Indonesia Stock Exchange in 2021-2023. The data used in this study is secondary data. This type of research uses an associative method with a quantitative approach. The sampling technique was purposive sampling. The number of samples used in this study was 28 companies over 3 years, with 84 data obtained using the E-views 13 testing tool. The results of the simultaneous test of operational complexity and financial distress did not significantly affect audit report lag. Meanwhile, the results of the partial test showed that operational complexity did not significantly affected audit report lag, and financial distress did not significantly affect audit report lag. The results of the Moderated Regression Ablysis (MRA) test showed that the firm reputation variable could not moderate the effect of operational complexity on audit report lag. The firm reputation variable could not moderate the effect of financial distress on audit report lag.

PENGARUH SERVICE QUALITY, PRICE , DAN PRODUCT QUALITY TERHADAP CONSUMER PURCHASE DECISIONS PADA MIE GACOAN DI KEDIRI

Mey Permatasari — 2026-10-02

The culinary sector has experienced rapid development along with the increasing need for practical food, including fast food. Mie Gacoan is one of the culinary businesses that offers spicy noodle products with various levels of spiciness, toppings, side dishes, and beverages. Mie Gacoan Kediri Kaliombo has problems related to service, price , and product quality that may affect consumer purchase decisions. This study aims to determine and analyze the effects of Service Quality, Price , and Product quality on Consumer purchase decisions at Mie Gacoan Kediri. This study used a quantitative method with an associative approach. Data were collected through questionnaires distributed to consumers of Mie Gacoan Kediri Kaliombo who had made direct purchases, with a total sample of 108 respondents. The data analysis techniques used included validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, partial t-test, simultaneous F-test, and coefficient of determination (R²) using SPSS 27. The results showed that Service quality had a partial and significant effect on Consumer purchase decisions, Price had a partial and significant effect on Consumer purchase decisions, and Product quality had a partial and significant effect on Consumer purchase decisions. Simultaneously, Service Quality, Price , and Product quality had a significant effect on Consumer purchase decisions at Mie Gacoan Kediri Kaliombo. The implication of this study provides input for the management of Mie Gacoan to improve service quality, pay attention to pricing, and maintain product quality.

Efektivitas Pengelolaan Piutang Usaha dalam Mendukung Kelancaran Penerimaan Kas pada PT Narmada Awet Muda

Ni Putu Ayu Refalina Putri — 2026-10-05

Abstract. Inconsistent management of accounts receivable can disrupt cash receipts, even when customer payment delays are short. Preliminary observations at PT Narmada Awet Muda, a manufacturing company, showed that distributors paid only two to three days late, yet collection relied on a single WhatsApp reminder. This study aims to analyze the effectiveness of accounts receivable management in supporting smooth cash receipts, covering receivable turnover, the collection period, and collection procedures including the effectiveness of WhatsApp reminders, and to formulate recommendations for improvement. A descriptive qualitative approach with a single case study design was applied in the sales department. Data were collected through observation using a 24-aspect checklist, semi-structured interviews, and documentation, then analyzed using the interactive model of data reduction, data display, and conclusion drawing, with validity ensured through technique triangulation. The results show that 20 of the 24 observed aspects were fully met. Transaction recording, invoice issuance, due date monitoring, payment matching, reconciliation, and segregation of duties were carried out orderly, so receivables tended to turn over smoothly and the collection period stayed close to the credit term. WhatsApp reminders were effective as a collection tool, but the collection procedure remained informal because there were no tiered follow-ups, late payment sanctions, or written standard operating procedures. Receivable management is therefore effective in practice but not yet institutionalized, as cash flow still depends on distributor discipline and goodwill. Theoretically, the findings extend ratio-based studies of receivable management. Practically, the company is advised to develop written, tiered collection procedures while retaining WhatsApp reminders as the initial step.

Keywords: accounts receivable; cash receipts; collection procedures; internal control; receivables management effectiveness

Abstrak. Piutang usaha yang dikelola secara tidak konsisten dapat menghambat penerimaan kas, termasuk ketika keterlambatan pembayaran pelanggan relatif singkat. Observasi awal pada PT Narmada Awet Muda, perusahaan manufaktur, menunjukkan distributor terlambat membayar hanya dua hingga tiga hari, tetapi penagihan hanya berupa satu kali pengingat melalui WhatsApp. Penelitian ini bertujuan menganalisis efektivitas pengelolaan piutang usaha dalam mendukung kelancaran penerimaan kas, meliputi perputaran piutang, periode pengumpulan, dan prosedur penagihan termasuk efektivitas pengingat WhatsApp, serta merumuskan rekomendasi perbaikan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan rancangan studi kasus pada bagian penjualan. Data dikumpulkan melalui observasi dengan lembar 24 aspek, wawancara semiterstruktur, dan dokumentasi, kemudian dianalisis dengan model interaktif reduksi data, penyajian data, dan penarikan kesimpulan, dengan keabsahan data dijaga melalui triangulasi teknik. Hasil menunjukkan 20 dari 24 aspek yang diamati terpenuhi sepenuhnya. Pencatatan transaksi, penerbitan nota, pemantauan jatuh tempo, pencocokan pembayaran, rekonsiliasi, dan pemisahan tugas berjalan tertib sehingga piutang cenderung berputar lancar dan periode pengumpulan mendekati jangka waktu kredit. Pengingat WhatsApp efektif sebagai alat penagihan, tetapi prosedur penagihan masih informal karena belum ada penagihan berjenjang, sanksi keterlambatan, dan prosedur operasional baku tertulis. Pengelolaan piutang dengan demikian efektif dalam praktik tetapi belum terlembaga, sebab kelancaran kas masih bertumpu pada kedisiplinan dan hubungan baik dengan distributor. Secara teoretis, temuan memperluas kajian pengelolaan piutang yang selama ini berbasis rasio. Secara praktis, perusahaan disarankan menyusun prosedur penagihan tertulis yang berjenjang dengan tetap mempertahankan pengingat WhatsApp sebagai tahap awal.

Kata kunci: efektivitas pengelolaan piutang; penagihan piutang; penerimaan kas; pengendalian internal; piutang usaha

ANALISIS PROFITABILITAS PADA PT MEDIKALOKA HERMINA TBK (HEAL) PERIODE 2021-2025

Zahra As Syifa — 2026-10-05

Persaingan dalam industri rumah sakit menuntut perusahaan untuk mengelola biaya dan sumber daya secara efisien guna mempertahankan profitabilitas. Penelitian ini bertujuan untuk menganalisis profitabilitas PT Medikaloka Hermina Tbk (HEAL) selama periode 2021–2025 berdasarkan aspek biaya, laba, dan pelanggan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan data sekunder yang diperoleh dari laporan tahunan dan laporan keuangan konsolidasian perusahaan. Analisis profitabilitas berdasarkan biaya dilakukan melalui rasio beban pokok pendapatan, rasio beban usaha, total rasio biaya operasional, dan Gross Profit Margin (GPM). Analisis berdasarkan laba menggunakan Net Profit Margin (NPM), Return on Assets (ROA), dan Return on Equity (ROE), sedangkan analisis berdasarkan pelanggan menggunakan pendekatan Activity-Based Costing (ABC) untuk mengestimasi profitabilitas setiap segmen pelanggan. Hasil penelitian menunjukkan bahwa profitabilitas perusahaan berfluktuasi dan belum mengalami peningkatan secara konsisten. Rasio beban pokok pendapatan meningkat dari 50,3% pada 2021 menjadi 66,2% pada 2025, sedangkan GPM menurun dari 49,7% menjadi 33,8%. Analisis pelanggan menunjukkan bahwa segmen JKN/BPJS Kesehatan memberikan kontribusi pendapatan terbesar, tetapi memiliki margin profit lebih rendah dibandingkan segmen korporasi dan asuransi swasta. Temuan ini mengindikasikan bahwa peningkatan pendapatan belum tentu diikuti peningkatan profitabilitas. Oleh karena itu, perusahaan perlu memperkuat pengendalian biaya, mengevaluasi profitabilitas setiap segmen pelanggan, dan mengoptimalkan penggunaan sumber daya untuk mendukung keberlanjutan keuangan perusahaan.

Evaluasi Keberhasilan Sistem Pendataan Karyawan pada Aplikasi Talenta sebagai Media Absensi di PT. BPR Prima Nadi

Ni Made Vina Dwi Retfianty — 2026-10-05

Sistem absensi digital bergantung pada data karyawan yang lengkap dan akurat, tetapi tahap awal pendaftaran karyawan baru ke dalam Human Resource Information System (HRIS) masih jarang dikaji. Penelitian ini bertujuan menganalisis keberhasilan integrasi data karyawan pada aplikasi Talenta di PT. BPR Prima Nadi, mengidentifikasi faktor pendukungnya, dan merumuskan rekomendasi praktik terbaik. Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara dengan bagian MSDM, dan dokumentasi, yang diperiksa dengan triangulasi. Analisis dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan dengan model kesuksesan sistem informasi DeLone dan McLean sebagai kerangka pemaknaan. Hasil penelitian menunjukkan bahwa seluruh 140 karyawan, termasuk karyawan baru, telah terdata sehingga dapat absen mandiri sejak awal masa kerja. Keberhasilan ini didukung oleh kualitas sistem, kualitas informasi, penggunaan dan kepuasan pengguna, manfaat bersih, serta kesiapan dan ketelitian petugas MSDM. Penelitian merekomendasikan pemertahanan alur pendataan empat tahap, penyusunan SOP tertulis, pengecekan data berkala, dan penerapan pola yang sama pada proses kepegawaian lain. Temuan terbatas pada satu lokasi dan satu kelompok informan sehingga tidak dapat digeneralisasi.

Kata kunci: Absensi; DeLone dan McLean; HRIS; Integrasi data karyawan; Talenta

Kelayakan Investasi Showcase terhadap Penjualan AMDK Narmada: Perspektif Perusahaan

Ni Kadek Widiari Sastriana Audy — 2026-10-08

Abstrak. Produsen air minum dalam kemasan (AMDK) semakin mengandalkan outlet mitra untuk memperluas ketersediaan produk, tetapi belum jelas apakah peminjaman showcase (lemari pendingin berpintu kaca) kepada mitra usaha mikro, kecil, dan menengah (UMKM) merupakan investasi yang layak. Penelitian ini bertujuan menganalisis kelayakan investasi showcase pada mitra UMKM dan kaitannya dengan penjualan AMDK Narmada di PT Narmada Awet Muda. Perusahaan hanya meminjamkan showcase kepada pelanggan yang mengambil produk Narmada. Penelitian menggunakan pendekatan kualitatif deskriptif dari sudut pandang perusahaan sebagai pihak yang meminjamkan. Data dikumpulkan melalui wawancara semi-terstruktur dengan satu informan kunci, observasi, dan studi dokumen, kemudian dianalisis secara tematik berdasarkan dimensi teknis, ekonomi, hukum, operasional, dan jadwal (TELOS). Keabsahan data dijaga melalui triangulasi teknik dan waktu. Hasil penelitian menunjukkan bahwa penempatan showcase berperan positif terhadap penjualan, ditandai meningkatnya volume pembelian pelanggan karena produk tampil lebih jelas, tertata, dan mudah dijangkau. Dari sisi teknis-operasional, pasokan produk berjalan lancar sehingga showcase selalu terisi. Dari sisi hukum dan jadwal, perjanjian peminjaman telah tertulis dalam nota penerimaan, tanpa batas waktu pinjam selama mitra terus membeli produk Narmada, dengan biaya listrik dan perawatan harian ditanggung peminjam. Pada sisi keuangan, perhitungan net present value dan payback period belum dapat dilakukan karena data tambahan penjualan dan margin belum tersedia. Penelitian menyimpulkan bahwa investasi showcase layak bersyarat: layak dari sisi skema peminjaman dan operasional, tetapi kelayakan finansialnya masih perlu dibuktikan dengan data penjualan yang terukur. Implikasinya, investasi showcase perlu dinilai tidak hanya melalui indikator keuangan, tetapi juga melalui seleksi mitra, kesiapan operasional, dan ketentuan peminjaman. Penelitian ini juga memperkaya perspektif kualitatif dalam kajian kelayakan investasi pada UMKM.

Kata kunci: AMDK Narmada; kelayakan investasi; mitra UMKM; penjualan; showcase

ANALISIS CONTINUOUS IMPROVEMENT PADA PT SURYA CITRA MEDIA Tbk.

Defy Syalaisha Adena Syanata — 2026-10-10

Industri media Indonesia sedang bertransformasi akibat pergeseran konsumsi dari televisi konvensional ke platform digital, sehingga perusahaan media dituntut memperbaiki kinerjanya secara berkelanjutan. Penelitian ini bertujuan menganalisis kondisi PT Surya Citra Media Tbk. (SCMA) periode 2021-2025 dan merumuskan usulan perbaikan berbasis continuous improvement. Metode yang digunakan adalah studi kasus kualitatif deskriptif dengan data sekunder dari laporan tahunan perusahaan dan kajian literatur. Hasil analisis menunjukkan bahwa pada 2025 pendapatan konsolidasian turun 2,41%, dengan segmen televisi dan multimedia turun 9,23% sedangkan segmen digital tumbuh 13,19%. Laba tahun berjalan naik 50,35% berkat efisiensi biaya, tetapi segmen digital masih merugi, pendapatan iklan terkonsentrasi pada satu pelanggan (17,58% dari pendapatan neto), potongan penjualan mencapai 13,14% dari pendapatan bruto, jumlah karyawan menyusut, dan churn pelanggan Vidio diperkirakan sekitar 85%. Penelitian ini mengusulkan perbaikan pada lima area, yaitu kualitas, employee turnover, pendapatan dan penjualan, inovasi dan ide, serta loyalitas pelanggan, dengan prioritas implementasi jangka pendek, menengah, dan panjang. Penerapannya dijabarkan melalui siklus Plan-Do-Check-Act (PDCA) beserta indikator keberhasilan. Penelitian menyimpulkan bahwa continuous improvement relevan dan dapat diterapkan secara sistematis untuk menjaga daya saing SCMA di tengah transformasi industri media.

IMPLEMENTATION OF THE MARKETING COMMUNICATION MIX IN DIGITAL MARKETING AT JEJAHITS.ID

Agnes Sindya — 2026-10-12

This study examines the implementation of a Marketing Communication Strategy through digital as an effort to build branding and expand product market share Fashion Brand Jejahits.id. Fashion is one of the products of society's daily primary needs which has a very rapid development cycle. Development fashion is currently able to encourage an increase in textile industry production. This shows that business competition for products is increasingly fierce fashion, so that business people try to develop strategies to maintain their business with several appropriate efforts. This study draws on marketing strategy and the marketing communication mix. The method used is descriptive qualitative with data collection methods using interviews, documentation and observation. Data analysis techniques through data reduction, data presentation, and Conclusion drawing and verification. The research results show that the marketing strategy that has been implemented by Jejahits.id is in the form of a marketing communication mix, including: advertising, sales promotion, events and experience, direct marketing, public relation and publicity, interactive marketing, word of mouth marketing, and personal selling able to increase profits, strengthen branding, and expand market share reach.

Pengaruh Diskon Tiktok Dan Bundling Produk Terhadap Kepuasan Pelanggan Roti’O Cabang Utan Kayu Selatan Jakarta Timur

Marlena Indah Puspita Sari — 2026-10-12

This study aims to analyze the impact of TikTok discounts and product bundling on customer satisfaction at Roti'O Utan Kayu Selatan. Data were collected from 96 respondents and analyzed using SPSS 26. Descriptive analysis indicated that most respondents were aged 21-25 years, female, and students. Frequency analysis showed positive consumer perceptions of TikTok discount programs and bundling packages, which were considered attractive, economical, and aligned with customer preferences, thus providing added value. Validity and reliability tests confirmed that the instruments for TikTok Discount (X1), Product Bundling (X2), and Customer Satisfaction (Y) were valid and reliable. Classical assumption tests such as linearity and normality were met for regression analysis. Hypothesis testing, both partial and simultaneous, confirmed that TikTok discounts and product bundling have a positive and significant effect on customer satisfaction. The coefficient of determination showed that the independent variables substantially explain the variation in customer satisfaction. Marketing strategies using TikTok discounts and product bundling are effective in enhancing customer satisfaction and loyalty at Roti'O Utan Kayu Selatan. This study recommends further development of these strategies to strengthen business competitiveness.

Pengaruh Social Media Marketing dan Store Atmosphere Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Fore Coffee di Kota Samarinda

Dwi Mulyanti — 2026-10-12

This study aims to examine the influence of Social Media Marketing and Store Atmosphere on Customer Satisfaction through Purchase Decision as an intervening variable among Fore Coffee customers in Samarinda City. The population of this study consisted of Fore Coffee customers in Samarinda City, with a total of 140 respondents who met the sampling criteria. This study employed the Structural Equation Modeling (SEM) method using the Partial Least Squares (PLS) approach. Data were analyzed using SmartPLS 3 software. The results indicate that Social Media Marketing and Store Atmosphere have a positive and significant effect on Purchase Decision. In addition, Store Atmosphere and Purchase Decision have a positive and significant effect on Customer Satisfaction, while Social Media Marketing has no significant direct effect on Customer Satisfaction. The findings also reveal that Purchase Decision fully mediates the relationship between Social Media Marketing and Customer Satisfaction and partially mediates the relationship between Store Atmosphere and Customer Satisfaction. These findings suggest that Social Media Marketing is more effective in encouraging Purchase Decision than in directly enhancing Customer Satisfaction. The practical implication of this study is that companies should optimize their Social Media Marketing strategies to encourage Purchase Decision while creating a comfortable Store Atmosphere to sustainably improve Customer Satisfaction.

Valuasi Kerugian Sosial-Ekonomi dan Ekologis Akibat Kebakaran Hutan dan Lahan (Karhutla)

Naelin Noviyanti — 2026-10-12

Fenomena kebakaran hutan dan lahan (Karhutla) di Indonesia, terutama yang terjadi di lahan gambut, telah menjadi masalah kronis yang memicu krisis lingkungan, kerugian ekonomi makro dan mikro, serta darurat kesehatan masyarakat lintas batas. Meskipun berbagai studi telah berupaya menaksir kerugian tersebut, literatur yang ada masih terfragmentasi, sering kali menggunakan metode valuasi yang tumpang tindih secara parsial, dan jarang mengintegrasikan masalah ketimpangan distribusi beban kesehatan ke dalam satu kerangka evaluasi komprehensif. Oleh karena itu, penelitian ini adalah kajian literatur sistematis (Systematic Literature Review) yang bertujuan untuk mengkonsolidasi berbagai estimasi kerugian dari beragam studi, mengomparasi metodologi valuasi ekonomi yang digunakan mulai dari Total Economic Value (TEV), Damage Cost Approach (DCA), hingga Cost of Illness (CoI) serta menelusuri implikasi kesehatan jangka pendek dan jangka panjang akibat paparan polusi kabut asap. Temuan dari berbagai literatur mengindikasikan bahwa beban kesehatan tidak didistribusikan secara merata, dengan populasi miskin dan masyarakat perdesaan menanggung dampak yang lebih parah secara proporsional akibat anomali foregone care. Secara agregat, Karhutla tidak hanya merugikan kapital ekologi tetapi juga menghancurkan kapital sumber daya manusia secara permanen. Analisis Biaya-Manfaat (Cost-Benefit Analysis) menegaskan bahwa biaya restorasi gambut dan praktik pembukaan lahan mekanis jauh lebih menguntungkan secara sosial ekonomi dibandingkan dengan pembiaran praktik tebas-bakar.

Pengaruh Pemanfaatan Marketplace Tokopedia Terhadap Peningkatan Volume Penjualan Ikan Hias Air Laut di PT Indotama Putra Wahana Kota Bekasi Jawa Barat

Nurul Aswah — 2026-10-13

The development of digital technology has encouraged PT Indotama Putra Wahana to utilize Tokopedia to expand its market reach for saltwater ornamental fish products. This study aims to analyze the effect of this marketplace utilization on sales volume using a quantitative descriptive-associative method on 50 consumer respondents using a purposive sampling technique. The results of a simple linear regression analysis yielded the equation Y = 10.662 + 0.345X, with a t-test demonstrating a positive and significant effect (count 7.222 > t Table 2.011 Sig < 0.05) and a coefficient of determination (R2) of 0.521. It was concluded that utilizing Tokopedia effectively boosted sales by 52.1%, which implies the importance of optimizing digital marketing to enhance business competitiveness.

Analisis Hambatan Dan Faktor Kesuksesan Implementasi ERP Pada UMK Manufaktur PT.Maxima Electrical Indonesia

Andien Mirela — 2026-10-13

Adopting an Enterprise Resource Planning (ERP) system is a key factor for manufacturing Micro, Small, and Medium Enterprises (MSEs) to improve efficiency and competitiveness in the digital era. However, the implementation process often faces various obstacles that result in system failure, especially for MSEs with limited resources. This study aims to analyze the obstacles and supporting factors for the success of ERP implementation at PT. Maxima Electrical Indonesia, a manufacturing MSE. This study uses a qualitative method with a case study approach. Data collection was conducted through in-depth interviews with 5 respondents consisting of management and related operational staff, direct observation, and documentation studies. The results of the study indicate that themain obstacles in ERP implementation at PT. Maxima Electrical Indonesia include resistance to change from employees and limited human resource competencies in the field of information technology. On the other hand, supporting factors that encourage successful implementation are strong commitment from top management, the provision of intensive user training, and the availability of technical support from the system vendor. The conclusion of this study confirms that the success of ERP implementation at manufacturing MSEs does not only depend on the technological aspect, but is also greatly influenced by human factors and management changes. This research is expected to provide strategic guidance for other manufacturing MSEs in mitigating the risks of ERP implementation obstacles.

PENGARUH LIKUIDITAS SAHAM DAN VOLATILITAS HARGA SAHAM TERHADAP RETURN SAHAM PADA PERUSAHAAN SEKTOR ENERGI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020–2024

Raihan Yazid Putra Sofyadi — 2026-10-15

The energy sector is one of the sectors in the Indonesian capital market that is sensitive to changes in commodity prices, global economic conditions, and geopolitical uncertainty. These conditions may affect stock liquidity, stock price volatility, and ultimately stock returns. This study aims to analyze the effect of stock liquidity and stock price volatility on stock returns of energy sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This research employed a quantitative method with a descriptive-verificative approach. The sample consisted of seven energy sector companies selected using purposive sampling. Quarterly panel data produced 133 observations. Stock liquidity was measured using Trading Volume Activity (TVA), while stock return was calculated from changes in closing prices and stock price volatility was measured using the high–low price range approach specified in the research design. Panel data regression was estimated using EViews 12. The Chow, Hausman, and Lagrange Multiplier tests resulted in the Common Effect Model as the final model. The results show that stock liquidity has a positive and significant effect on stock returns, while stock price volatility has no significant effect. Simultaneously, stock liquidity and stock price volatility significantly affect stock returns. The R-squared value of 0.629621 indicates that 62.96% of the variation in stock returns is explained by the two independent variables, while the remainder is explained by factors outside the model.

PEMANFAATAN GOOGLE MAPS SEBAGAI INOVASI DIGITAL DALAM MENINGKATKAN VISIBILITAS DAN AKSES PASAR UMKM

Qatrunnada Ramadhani — 2026-10-16

Penelitian ini dilatarbelakangi oleh pentingnya digitalisasi bagi Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya dalam mengatasi keterbatasan visibilitas usaha dan akses pasar akibat ketergantungan pada pemasaran konvensional. Penelitian ini bertujuan untuk menganalisis pemanfaatan Google Maps sebagai inovasi digital dalam meningkatkan visibilitas dan akses pasar UMKM serta mengidentifikasi manfaat dan kendala yang dihadapi pelaku usaha dalam penggunaannya. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan melalui observasi profil usaha pada Google Maps, wawancara langsung dengan pemilik tiga UMKM di Purwokerto, yaitu Umah Matoa, Sate Kambing Sedulur (SKS), dan Be Clean Laundry, serta dokumentasi. Data dianalisis melalui tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Google Maps dimanfaatkan sebagai media informasi dan pendukung promosi melalui penyediaan alamat, titik lokasi, jam operasional, kontak, foto, jenis produk atau layanan, serta ulasan konsumen. Pemanfaatan tersebut membantu calon konsumen menemukan dan mengenali usaha, memperoleh informasi, menghubungi pemilik, serta mengakses lokasi usaha, termasuk konsumen dari luar wilayah. Kendala yang ditemukan meliputi ketidakakuratan informasi dan titik lokasi, ulasan negatif, serta keterbatasan literasi digital pelaku usaha. Penelitian ini mengimplikasikan bahwa optimalisasi Google Maps dapat mendukung perluasan akses pasar dan penguatan UMKM sebagai bagian dari ekonomi kerakyatan apabila disertai pengelolaan profil secara aktif, pembaruan informasi, dan peningkatan kemampuan digital pelaku usaha.