Mengkomunikasi Visual Bisniskan UMKM dalam Menghadapi Persaingan Bisnis Online
DOI:
https://doi.org/10.61722/japm.v3i1.3949Keywords:
Business Visual Communication; Logo; Product Visuals; E-commerce; Micro, Small, and Medium Enterprises (MSMEs) Roti Bakar Mas RoyyAbstract
To remain competitive in the dynamic marketplace, Micro, Small, and Medium Enterprises (MSMEs) must prioritize product aesthetics and branding. A common challenge faced by many MSMEs is the lack of visually appealing products and a weak brand identity, particularly in terms of logos. A compelling and distinctive logo can effectively differentiate a brand from its competitors, cultivate customer trust, and enhance brand recall. The project partner, Roti Bakar Mas Royy, an MSME that leverages e-commerce platforms such as Gojek and Shopee Food, exemplifies these challenges. The business's visual communication issues stem from inadequate e-commerce visuals and the absence of a logo to serve as a corporate identity. To address these shortcomings, the community service team designed product visuals and a logo that align with the MSME's identity.
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