PELATIHAN PENINGKATAN PENJUALAN TENUN SEBAGAI KOMODITAS UTAMA DESA SEBAUK MELALUI PEMASARAN DIGITAL SYARIAH

Authors

  • Dewi Oktayani INSJ Bengkalis
  • Siti Suhana INSJ Bengkalis
  • Zakiatul Munawarah INSJ Bengkalis
  • Shinta Juliani Shinta Juliani
  • Salmilah Salmilah INSJ Bengkalis

DOI:

https://doi.org/10.61722/japm.v3i4.5141

Keywords:

woven fabric, digital marketing, Islamic economics, village empowerment, Sebauk Village.

Abstract

This Community Service program aimed to enhance the sales of woven fabrics (tenun) as the primary commodity in Sebauk Village through the implementation of sharia-based digital marketing. The approach applied was the ABCD (Asset-Based Community Development) method, emphasizing the development of local community assets. The results showed that training and assistance in sharia-compliant digital marketing significantly improved the artisans’ knowledge and skills in online marketing. By utilizing Islamic value-based digital platforms, Sebauk woven products successfully reached wider markets. The program had a positive impact on the local economy and contributed to the preservation of cultural heritage.

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Published

2025-06-13

Issue

Vol. 3 No. 4 (2025): Juli

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Articles

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