MENGGALI POTENSI LOKAL: PERAN DIGITAL MARKETING DALAM MENIGKATKAN DAYA SAING UMKM DESA KUMEJING

Authors

  • Muhammad Adib Mubarok Universitas Sains Al-Qur’an Wonosobo
  • Ayu Setia Rahma Universitas Sains Al-Qur’an Wonosobo
  • Devita Agustina Wulandari Universitas Sains Al-Qur’an Wonosobo
  • Nadia Maulina Istiqomah Universitas Sains Al-Qur’an Wonosobo
  • Wahyu Nurkholisah Universitas Sains Al-Qur’an Wonosobo
  • Lucky Rizki Fadhillah Universitas Sains Al-Qur’an Wonosobo
  • Qoyyimatur Rosyiqo Universitas Sains Al-Qur’an Wonosobo
  • Rediva Hani Fathonah Universitas Sains Al-Qur’an Wonosobo
  • Bodro Sakti Dewo Purnomo Universitas Sains Al-Qur’an Wonosobo
  • Hera Alana Azharia Universitas Sains Al-Qur’an Wonosobo
  • Fatiha Cessa Maulida Universitas Sains Al-Qur’an Wonosobo
  • Erliana Erliana Universitas Sains Al-Qur’an Wonosobo
  • Fasya Nanda Mulia Universitas Sains Al-Qur’an Wonosobo
  • Yuria Siska Latifa Universitas Sains Al-Qur’an Wonosobo
  • Fina Fatu’rahma Universitas Sains Al-Qur’an Wonosobo

DOI:

https://doi.org/10.61722/japm.v3i5.6463

Keywords:

Digital Marketing, UMKM, Kumejing Village

Abstract

Rural Micro, Small, and Medium Enterprises (UMKM) often face challenges in utilizing digital technology to expand their markets and enhance competitiveness. This study was conducted in Kumejing Village, Wadaslintang District, Wonosobo Regency, aiming to analyze the effectiveness of the program “Exploring Local Potential: The Role of Digital Marketing in Enhancing the Competitiveness of UMKM in Kumejing Village.” The research employed a qualitative method through observation, interviews, and documentation. The program was implemented by Community Service Program (KPM) students in collaboration with the village government and local UMKM through business data collection, program socialization, and digital platform mentoring. The findings indicate that the application of digital marketing, particularly through Instagram, Linktree, and Google Maps, successfully increased product visibility, expanded market reach, and strengthened brand identity. Moreover, the program equipped MSME actors with sustainable digital skills, enabling them to remain competitive in the modern era.

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Published

2025-08-30

Issue

Vol. 3 No. 5 (2025): September

Section

Articles

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