STRATEGI PEMASARAN SEVEN GREEN FRESH DI ERA DIGITALISASI: STUDI KASUS KELURAHAN TONDO KECAMATAN MANTIKULORE KOTA PALU
DOI:
https://doi.org/10.61722/japm.v4i1.7451Keywords:
Micro And Small Businesses, entrepreneurship, digital marketing, business development.Abstract
This study aims to examine the origins, operational management, obstacles, and opportunities faced by Seven Green Fresh, a food and kitchen supplies business located in Palu City. The research methodology uses a qualitative approach by conducting direct interviews with the business owner. The findings reveal that this business has opportunities to grow through product innovation and digital marketing, but still faces weaknesses in financial management and unstable consumers.
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