Pemberdayaan Finansial Ibu-Ibu PKK Melalui Pemanfaaatan Pemasaran Online

Khoirul Anam Dahlan; Alya Masitha; Julia Mega Reski; Nurul Huda; Deden Istiawan

doi:10.61722/japm.v3i6.7466

Authors

Khoirul Anam Dahlan Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang https://orcid.org/0009-0001-3535-965X
Alya Masitha Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang https://orcid.org/0009-0004-4326-1099
Julia Mega Reski Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang
Nurul Huda Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang https://orcid.org/0000-0003-0920-4344
Deden Istiawan Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang https://orcid.org/0000-0002-0947-9623

DOI:

https://doi.org/10.61722/japm.v3i6.7466

Keywords:

Digital Literacy, E-Commerce Training, Economic Empowerment, Online Marketing, UMKM

Abstract

This community service activity aimed to improve digital literacy and improve online marketing skills among Pemberdayaan Kesejahteraan Keluarga (PKK) women of Kaligading Village on managed their home-based businesses. Training focused on the use of Electronic Commerce (e-commerce) application to expand the marketing reach Usaha Mikro, Kecil, dan Menengah (UMKM) products. Implementation methods included preparation, execution, and evaluation stages. Presentations material hands on practice and mentored were conducted to guide participants in create and manage online stores, allow them to understand basic branding strategies. Results showed participants experienced an increase their understand of e-commerce concepts, operational skills on use digital platforms, and read the market of their products online. Participants were able to create online store accounts, uploaded product information, and applied digital promotion strategies which matched their product characteristics. Evaluation indicated training provided tangible benefits. Participants improved confidence on used digital tools to saw wider marketing opportunities without required significant costs. Overall, activity contributed to empower technology based UMKM and had sustainable potential to improved household income and support local economic development in Kaligading Village.

Keywords: Digital Literacy; E-Commerce Training; Economic Empowerment; Online Marketing; UMKM

References

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Pemberdayaan Finansial Ibu-Ibu PKK Melalui Pemanfaaatan Pemasaran Online

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