JURNAL AKADEMIK PENGABDIAN MASYARAKAT

PENINGKATAN LITERASI ARTIFICIAL INTELLIGENCE MAHASISWA MELALUI KEGIATAN KULIAH UMUM “AI FOR BUSINESS: TRANSFORMASI STRATEGI, INOVASI, DAN KEUNGGULAN KOMPETITIF DI ERA DIGITAL ”

Nabila Maisara — 2026-06-05

The rapid advancement of Artificial Intelligence (AI) requires higher education institutions to equip students with relevant digital competencies. This article describes the implementation and evaluates the effectiveness of a public lecture entitled "AI for Business: Strategy Transformation, Innovation, and Competitive Advantage in the Digital Era," organized by the Business Administration Study Program, FISIP Mulawarman University. The event was attended by 70 students from the Class of 2025 using an expert-driven lecture method combined with interactive discussion. Pre-test and post-test evaluation revealed significant improvements: AI comprehension in a business context increased by 21.2%, interest in learning AI rose by 10.9%, and the average participant score improved from 3.97 (Good) to 4.35 (Very Good). The activity effectively enhanced students' AI literacy and digital work readiness, while supporting the university's Key Performance Indicators and SDG 4 (Quality Education).

KEMITRAAN PUBLIK – PRIVAT PT PASANGKAYU PADA KELURAHAN MARTAJAYA MELALUI PROGRAM AIR BERSIH

Apriliyani Apriliyani — 2026-06-06

This research aims to analyze the form of PT Pasangkayu's Public-Private
Partnership in Mertajaya Village through the clean water program. This research uses
qualitative research methods with data collection techniques through observation,
interviews and documentation. Research informant, Head of Public Services, Mertajaya
Village and Community. The results of this research show that the clean water program has
been implemented since 2025 and is sustainable. PT Pasangkayu provides water reservoirs,
pipe installations, and building materials such as bricks to strengthen clean water
infrastructure.

Manajemen kemitraan lembaga publik dan privat antara Pt Astra agro lestari dan pemerintah daerah Pasangkayu di desa martajaya

Novitasari Novitasari — 2026-06-06

Partnership Between Public and Private institutions are on important form of cooperation in supporting regional development and improving community welfare. This study aims ro examine the implementation of partnership management beetwen PT Astra Argo Lestari through PT Pasangkayu Regional Government in Martajaya Village. The focus of this research includes the forms of cooperatinon, the implementation process of the partnership, and the benefits experiencedby the Community troughCorporate Social Responsbility (CSR)Programs.The research method used was descriptive qualitative with data collection techniques consisting of observation, interviews, and documentation. The results showed that the partnership between PT Astra Agro Lestari and the Pasangkayu Regional Government was carried out through various CSR programs in the fields of health, environment, and community empowerment. The cooperation has provided positive impacts on improving health services, environmental cleanliness, and relationships among the company, local government, and the people of Martajaya Village. The public-private partnership demonstrates synergy between the company and the local government in supporting sustainable social development for the community.

ANALISIS IMPLEMENTASI PROGRAM INDONESIA HIJAU DARI PT PASANG KAYU PADA DESA RING 1

Afdal Dzikry — 2026-06-07

This study aims to analyze the implementation of the Indonesia Green Program through the Astra Hijau pillar carried out by PT Pasangkayu in ring 1 villages within the company’s operational area. This research is motivated by the importance of implementing Corporate Social Responsibility (CSR) programs in supporting environmental preservation and sustainable development. The research employed a qualitative method with a descriptive research type. Data collection techniques were conducted through Focus Group Discussions (FGD) to obtain information regarding community perceptions, participation, and experiences related to the implementation of the company’s environmental programs. The results showed that the implementation of the Indonesia Green Program was carried out through several main activities, including clean water assistance, waste management and environmental revitalization, ecobrick programs, greening and tree seedling assistance, environmental education, and environmental infrastructure development. These programs had a positive impact on improving environmental quality and increasing public awareness in preserving the environment. In addition, the community development approach implemented by the company encouraged community involvement in program implementation, thereby supporting the sustainability of environmental activities in the assisted villages. However, the implementation of the program still faced several obstacles, such as budget limitations, uneven distribution of programs across all ring 1 villages, and differences in community participation levels in each area. Therefore, stronger coordination between the company, village government, and the community is needed so that the implementation of environmental CSR programs can run more optimally, participatively, and sustainably.

Implementasi Empat Pilar Program Corporate Social Responsibility (CSR) Pt Pasangkayu Dalam Peningkatan Ekonomi Masyarakat Pasangkayu

Siti Nurfadila — 2026-06-08

Corporate Social Responsibility (CSR) has become an important strategy for companies in supporting sustainable development and improving community welfare. This study aims to analyze the implementation of the four pillars of Corporate Social Responsibility programs carried out by PT Pasangkayu in improving the economic conditions of communities in Pasangkayu Regency. The four CSR pillars consist of education, health, environment, and economic empowerment. This research employed a qualitative descriptive approach with data collected through observation, interviews, and documentation. The findings indicate that PT Pasangkayu has implemented the four CSR pillars through various community-based programs. In the education sector, the company provides educational assistance and capacity-building activities. In the health sector, it supports public health services and preventive health programs. Environmental programs focus on environmental conservation and community awareness. Meanwhile, economic empowerment programs include entrepreneurship training, support for micro and small enterprises, and community-based economic development initiatives. The implementation of these programs has contributed to increasing community income, strengthening local economic activities, and improving community self-reliance. The study concludes that the successful implementation of CSR programs depends on collaboration among companies, local governments, and communities to achieve sustainable development goals.

EFEKTIVITAS PENYULUHAN HUKUM OLEH LEMBAGA BANTUAN HUKUM KEADILAN JUNJUNGAN BENGKALIS DALAM MENINGKATKAN KESADARAN HUKUM MASYARAKAT

Heri — 2026-06-10

Legal awareness is an important element in realizing a law-abiding society and ensuring access to justice for all citizens. One of the efforts to increase public legal awareness is through legal counseling programs conducted by Legal Aid Institutions. This study aims to analyze the effectiveness of legal counseling conducted by the Legal Aid Institution of Keadilan Junjungan Bengkalis (LBH KNJB) in improving community legal awareness. This research employed a qualitative descriptive approach using observation, interviews, documentation, and literature studies. The findings indicate that legal counseling activities carried out by LBH KNJB have contributed positively to increasing public understanding of legal rights and obligations. The institution actively provides legal education through community outreach, legal consultation, client assistance, and legal awareness campaigns. Supporting factors include institutional commitment, government cooperation, and community participation. However, several obstacles remain, such as limited resources, uneven dissemination of legal information, and varying educational backgrounds of participants. The study concludes that legal counseling conducted by LBH KNJB is relatively effective in promoting legal awareness and expanding access to justice among the community.

MANAJEMEN KEMITRAAN PUBLIK-PRIVAT PT ASTRA AGRO LESTARI PASANGKAYU BIDANG PENDIDIKAN: KEJAR PAKET ANAK-ANAK SUKU BUNGGU

Nafadillah — 2026-06-10

Pendidikan adalah hak mendasar setiap warga negara dan kunci kemajuan suatu bangsa; namun, kesenjangan akses dan kualitas masih menjadi tantangan utama, khususnya di daerah terpencil dan di kalangan masyarakat adat seperti Suku Bunggu di Kabupaten Pasangkayu, Sulawesi Barat. Studi ini bertujuan untuk menganalisis model manajemen kemitraan publik-swasta yang diimplementasikan dan mengidentifikasi faktor-faktor yang mendukung dan menghambat implementasi program bimbingan belajar bagi anak-anak Suku Bunggu. Studi ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data termasuk observasi dan tinjauan pustaka. Hasil penelitian menunjukkan bahwa PT Pasangkayu (anak perusahaan PT Astra Agro Lestari) telah berkolaborasi dengan PKBM Mapasitujue, pemerintah daerah, kepolisian, Kementerian Agama, dan tokoh masyarakat untuk menyelenggarakan program Kejar Paket A, B, dan C sejak Juli 2023, dengan 27 peserta. Model kemitraan ini didasarkan pada prinsip saling membutuhkan dan saling menguntungkan, dan melibatkan tahapan perencanaan, pengorganisasian, pengarahan, dan pengendalian.

KEMITRAAN PT ASTRA AGRO LESTARI PASANGKAYU MELALUI PROGRAM CSR (PILAR EKONOMI) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT

halut veronika — 2026-06-10

Penelitian ini bertujuan untuk mengetahui pelaksanaan kemitraan PT Astra Agro Lestari Pasangkayu melalui program Corporate Social Responsibility (CSR) pilar ekonomi dalam meningkatkan perekonomian masyarakat di sekitar wilayah perusahaan. Program CSR merupakan bentuk tanggung jawab sosial perusahaan yang dilaksanakan untuk membantu pemberdayaan masyarakat melalui pengembangan usaha ekonomi, peningkatan keterampilan, serta pemberian bantuan modal usaha. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri dari pihak perusahaan, pemerintah setempat, dan masyarakat penerima program CSR.

Hasil penelitian menunjukkan bahwa program CSR pilar ekonomi yang dilaksanakan perusahaan memberikan dampak positif terhadap kondisi ekonomi masyarakat. Masyarakat yang sebelumnya memiliki pendapatan tidak tetap mulai mampu mengembangkan usaha kecil dan meningkatkan penghasilan keluarga melalui bantuan modal usaha, pelatihan keterampilan, dan pembinaan usaha produktif. Selain meningkatkan perekonomian masyarakat, program kemitraan juga membantu menciptakan hubungan yang lebih harmonis antara perusahaan dan masyarakat sekitar. Namun, dalam pelaksanaannya masih ditemukan beberapa hambatan seperti keterbatasan kemampuan masyarakat dalam mengelola usaha serta kurangnya pendampingan secara berkelanjutan.

Berdasarkan hasil penelitian dapat disimpulkan bahwa pelaksanaan program CSR pilar ekonomi oleh PT Astra Agro Lestari Pasangkayu telah berjalan cukup baik dan mampu membantu meningkatkan kesejahteraan masyarakat. Oleh karena itu, diperlukan penguatan pembinaan, pengawasan, dan partisipasi masyarakat agar program CSR dapat berjalan lebih efektif dan berkelanjutan dalam mendukung peningkatan ekonomi masyarakat.

Kata Kunci: Kemitraan, Corporate Social Responsibility (CSR), Pilar Ekonomi, Pemberdayaan Masyarakat, Perekonomian Masyarakat.

STRATEGI PENINGKATAN DAYA SAING PRODUK LOKAL MELALUI PELATIHAN INOVASI DAN PEMBUKUAN DIGITAL BAGI UMKM YY CAKE DAN BAKERY DI KOTA BIMA

Rosa Yuliati — 2026-06-11

This study aims to improve the competitiveness of local products through product innovation training and digital bookkeeping at YY Cake and Bakery MSMEs in Bima City. YY Cake and Bakery MSMEs are businesses in the food and bakery sector that have the potential to grow, but still face obstacles in the form of limited product innovation and the suboptimal implementation of digital bookkeeping in business financial management, making it difficult for business actors to develop competitive products and carry out systematic financial records. The methods used in this activity include observation, interviews, socialization, training, and mentoring, where observations and interviews are conducted to identify the needs and problems of MSMEs, innovation training is focused on developing more attractive product variations according to consumer needs, and digital bookkeeping training aims to improve the ability to record financial transactions effectively, efficiently, and structured based on digital technology. The results of the activity show that MSMEs have gained a better understanding of the importance of product innovation and digital financial management, are able to develop innovative ideas to improve product quality, and have begun implementing a digital bookkeeping system in their daily business activities, which is expected to increase the competitiveness of local products, strengthen business management, and support the sustainability of MSMEs YY Cake and Bakery in Bima City.

SOSIALISASI PEMANFAATAN CANVA UNTUK MENDUKUNG PELUANG MONETISASI DESAIN DIGITAL BAGI PESERTA DIDIK SMK AL – IKHWANIYAH

Novyanti Dewi Wulandhari — 2026-06-11

Program Pengabdian Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi visual dan pemahaman siswa SMA/SMK jurusan Desain Komunikasi Visual (DKV) mengenai peluang monetisasi desain digital melalui penggunaan Canva. Di era digital saat ini, siswa tidak hanya dituntut untuk memiliki keterampilan desain tetapi juga mampu mengubah keterampilan tersebut menjadi peluang ekonomi kreatif. Namun, berdasarkan pengamatan awal, sebagian besar siswa masih menggunakan Canva hanya untuk tujuan akademis dan belum memahami potensinya untuk menghasilkan pendapatan. Metode pelaksanaan program ini menggunakan pendekatan sosialisasi dan pendidikan interaktif, yang meliputi penyampaian materi tentang konsep literasi visual, pengenalan fitur Canva, dan penjelasan tentang peluang monetisasi digital seperti pembuatan konten media sosial, penjualan template, dan jasa desain lepas. Kegiatan ini juga dilengkapi dengan sesi diskusi dan evaluasi untuk mengukur tingkat pemahaman peserta. Oleh karena itu, kegiatan PKM ini diharapkan dapat berkontribusi dalam meningkatkan kesiapan siswa DKV dalam menghadapi tantangan industri kreatif digital dan tuntutan tenaga kerja di masa depan.

Optimalisasi Canva sebagai Sarana Monetisasi Desain Digital bagi Pelajar SMK Al Ikhwaniyah

Rian Mohamad Said — 2026-06-11

Artikel pengabdian kepada masyarakat ini membahas optimalisasi Canva sebagai sarana monetisasi desain digital bagi pelajar SMK Al Ikhwaniyah. Kegiatan dilatarbelakangi oleh kondisi pelajar yang telah akrab dengan teknologi digital, tetapi pemanfaatannya masih cenderung konsumtif dan belum diarahkan secara maksimal pada kegiatan produktif bernilai ekonomi kreatif. Metode kegiatan meliputi observasi awal, koordinasi dengan pihak sekolah, ceramah interaktif, demonstrasi Canva, praktik pembuatan desain, pendampingan berbasis proyek, diskusi, simulasi monetisasi, evaluasi, dan monitoring lanjutan. Hasil kegiatan menunjukkan bahwa peserta mampu memahami potensi desain digital, menggunakan fitur dasar Canva, menghasilkan desain sederhana, menerima umpan balik, serta mengenali peluang menawarkan jasa desain melalui portofolio dan media sosial. Kegiatan ini berimplikasi pada penguatan literasi digital, kreativitas, kesiapan kerja, dan motivasi kewirausahaan pelajar SMK.

PENGABDIAN KEPADA MASYARAKAT DI DESA PADAULUN UNTUK MENINGKATKAN SIKAP PEDULI LINGKUNGAN BIJAK DALAM MENGELOLA SAMPAH DAN HIJAUKAN MASA DEPAN

Rola Manjaleni S.E.,M.Si Linda — 2026-06-13

The increasing volume of household waste, low public awareness of waste sorting and management, and the decreasing availability of green open spaces have become environmental issues faced by the residents of Padaulun Village, Majalaya District, Bandung Regency. These conditions encouraged the implementation of a Community Service Program aimed at improving public knowledge and awareness of environmentally friendly waste management, promoting the habit of sorting waste from an early stage, and increasing concern for environmental greening. The activities carried out included waste management socialization for the community and the planting of 26 mahogany tree seedlings as a greening initiative. Overall, the program had a positive impact on enhancing environmental awareness through the successful implementation of educational activities on environmental stewardship and tree-planting efforts to support greening in Padaulun Village.

Sifat FOMO dalam Gaya Hidup Gen Z: Takut Ketinggalan atau Takut Tidak Dianggap oleh Society? Mengurangi Fenomena FOMO pada Remaja

Mulyaning Wulan — 2026-06-13

The rapid development of technology and social media in the digital era has provided many conveniences in daily life, but it has also given rise to the phenomenon of Fear of Missing Out (FOMO) that is widely experienced by Generation Z. FOMO itself is a psychological condition where individuals experience a fear of missing out on information, trends, or activities being undertaken by others. This phenomenon has the potential to affect the mental health, productivity, and decision-making patterns of teenagers. Next, the PKM FEB UHAMKA team is present to accompany and provide training in the form of seminars and interactive Q&A sessions to guide how Generation Z should respond to this FOMO phenomenon.

Analisis Pelaksanaan Program CSR PT Astra Agro Lestari Di Kelurahan Martajaya, Kabupaten Pasangkayu, Sulawesi Barat

Jihan Dzalfana — 2026-06-15

Corporate Social Responsibility (CSR) is a legal and moral obligation for companies operating in the natural resource sector in Indonesia, as mandated by Law Number 40 of 2007 on Limited Liability Companies and Government Regulation Number 47 of 2012. This study aims to analyze the implementation of CSR programs by PT Astra Agro Lestari in Martajaya Village, Pasangkayu Regency, West Sulawesi. The research employs a qualitative descriptive approach, with data collected through interviews and direct observation involving company representatives, local government officials, and community beneficiaries. Data analysis was conducted using the interactive model of Miles and Huberman (1994), encompassing data reduction, data display, and conclusion drawing. The findings reveal that PT Astra Agro Lestari implements CSR through four main pillars: Astra Cerdas (education), Astra Sehat (health), Astra Kreatif (economy), and Astra Hijau (environment), across six assisted villages including Martajaya. The programs are designed through a participatory consultative approach, ensuring community involvement from planning to evaluation. Overall, the CSR implementation has provided tangible benefits to the local community and contributed to strengthening the harmonious relationship between the company and the surrounding population. However, continuous monitoring and adaptive evaluation are needed to ensure the long-term sustainability and effectiveness of these programs.

Implementasi Program Corporate Social Responsibility Pt Astra Agro Lestari Pasangkayu Melalui Pilar Astra Hijau Dalam Penyediaan Air Bersih Di Kelurahan Martajaya

Elin — 2026-06-15

This study examines the implementation of the Corporate Social Responsibility (CSR) program of PT Astra Agro Lestari through its subsidiary PT Pasangkayu under the Astra Green (Astra Hijau) pillar, specifically the clean water facility assistance program through water tank installations in Martajaya Urban Village, Pasangkayu District, Pasangkayu Regency, West Sulawesi. The research aims to describe the implementation process and identify supporting and inhibiting factors. A descriptive qualitative approach was employed through field observation and document review. The findings indicate that program implementation proceeded according to technical plans, supported by a pre-implementation needs assessment, synergy among stakeholders (company, village government, and community leaders), and positive community reception. Key supporting factors include stakeholder collaboration, sound technical planning, regulatory commitment under Law No. 40 of 2007, and high community acceptability. Inhibiting factors include geographic and seasonal challenges to water source availability, and the risk of low community participation in long-term maintenance. This program has had a positive impact on improved clean water access, enhanced sanitation conditions, and strengthened community ownership of the constructed facilities.

Peran Corporate Social Responsibility Pt Astra Dalam Pengembangan Pendidikan Lokal: Studi Kasus Program Astra Cerdas Di Pasangkayu

Juniva — 2026-06-15

Educational access disparities in plantation areas remain a structural problem that has not been fully addressed by public services. This study aims to analyze the implementation of the Astra Cerdas Program as a form of Corporate Social Responsibility (CSR) by PT Astra Agro Lestari through PT Pasangkayu in Martajaya Village, Pasangkayu Regency, West Sulawesi, as well as to identify the factors that support and hinder the program's success. A qualitative descriptive approach was employed through field observation, in-depth interviews with stakeholders, and documentation review. The findings indicate that the Astra Cerdas Program operates multidimensionally, encompassing academic scholarships, incentives for contract teachers, strengthening of affiliated school facilities, and non-formal education interventions specifically targeting the indigenous Bunggu community. The program's success is supported by the company's long-term institutional commitment, cross-sector coordination among the private sector, schools, communities, and local government, as well as a program design grounded in the actual needs of the local community. On the other hand, obstacles encountered include geographic infrastructure limitations, funding vulnerability that remains dependent on CSR allocations, uneven distribution of educational facility assistance, and program monitoring capacity that requires further strengthening. This study affirms that strategic partnerships between corporations and local governments hold significant potential in expanding an inclusive and sustainable educational ecosystem in remote areas surrounding plantation industrial zones.

Penerapan Program Csr Astra Kreatif Oleh Pt Pasangkayu Di Kelurahan Martajaya Kecamatan Pasangkayu Kabupaten Pasangkayu

Haikal Putra Fachrezy — 2026-06-15

This study evaluates the implementation of the Astra Kreatif corporate social responsibility (CSR) program carried out by PT Pasangkayu in Martajaya Village, Pasangkayu Subdistrict, Pasangkayu Regency. The objectives are to identify the program activities, assess their socio-economic impacts on the local community, and explore supporting and inhibiting factors in implementation. The study employs a qualitative case study approach with data collected through in-depth interviews with stakeholders (company representatives, village officials, and beneficiaries), participatory observation, and program document analysis. Results indicate that Astra Kreatif focuses on building local entrepreneurial capacity, creative skills training, and provision of small-scale production facilities. Observed positive impacts include improved technical knowledge among participants, increased home-based business opportunities, and strengthened local market networks. However, program effectiveness is constrained by limited sustainable funding, suboptimal inter-institutional coordination, and the need for follow-up to improve access to financing. Recommendations include sustainability planning (micro-financing schemes or market partnerships), enhanced coordination with village government, and regular community-inclusive monitoring and evaluation. These findings inform companies, local policymakers, and researchers on designing more responsive and impactful CSR programs at the community level

Pengaruh Corporate Social Responsibility (Csr) Terhadap Peningkatan Ekonomi Masyarakat Kelurahan Martajaya Kabupaten Pasangkayu

Rifayanti — 2026-06-15

This study aims to examine the implementation of the Corporate Social Responsibility (CSR) program by PT Astra Group together with PT Tanjung Sarana Lestari (TSL) and its influence on the economic improvement of the Martajaya Village community, Pasangkayu Regency, West Sulawesi Province. The research was conducted as part of the Field Experience Practice (PPL) activity of the Public Administration Study Program at Tadulako University on May 8–9, 2026. The study employed a descriptive qualitative approach, with data collected through in-depth interviews and documentation studies. Research informants consisted of representatives from the Human Resource Development and Administration (HRDA) division of PT Astra Group and PT TSL, as well as the Secretary of Martajaya Village. The findings reveal that the company's CSR program is implemented through four main pillars—health, education, economy, and environment with the economic pillar designated as the primary priority. The flagship program under the economic pillar is Astra Kreatif, which encompasses micro, small, and medium enterprise (MSME) empowerment, livestock and fisheries sector development, and women's group empowerment. These programs have made positive contributions to community economic development through a village-based coordination mechanism that serves as a bridge between the company and the community. Nevertheless, program implementation still faces five major obstacles: limited public information transparency, minimal community participation in the program planning stage, cultural barriers arising from ethnic heterogeneity, limited geographic reach of the program's target areas, and weak inter-agency coordination. Recommended solutions include adopting an open CSR reporting system, applying a Participatory Program Planning approach, strengthening local wisdom-based strategies, expanding target areas with improved targeting mechanisms, and establishing a structured Multi-Stakeholder Partnership Forum. This study concludes that the effectiveness of CSR as an instrument of community economic empowerment requires program governance that is transparent, participatory, inclusive, and sustainably integrated with regional government development programs.

EFEKTIVITAS PERAN MEDIATOR DALAM MENEKAN ANGKA GUGAT CERAI: ANALISIS YURIDIS EMPIRIS DI PENGADILAN AGAMA JOMBANG

M. Riziq Akbar Al Hafidz — 2026-06-15

The high rate of divorce lawsuits (gugat cerai) at the Jombang Religious Court from 2022 to 2025 emphasizes the need for optimal dispute resolution. Although mediation is mandated by PERMA No. 1 of 2016 as a peaceful instrument, its overall success rate remains relatively low due to complex socio-economic issues. This empirical juridical study aims to analyze the effectiveness of mediators and the supporting and inhibiting factors influencing the process based on Soerjono Soekanto's legal effectiveness theory. Data were gathered through observation, in-depth interviews with judicial and non-judicial mediators, and documentary analysis, subsequently evaluated using descriptive qualitative methods. The findings indicate that while the formal implementation of mediation aligns with legal procedures, its effectiveness in curbing the divorce rate is constrained by the parties' lack of good faith, economic pressures, domestic violence, and the mediators' limited time due to heavy case backlogs. However, the application of humanistic communication strategies—such as triggering past romantic memories, optimizing the psychological layout of the mediation room, and executing caucuses—significantly contributed to a spike in successful mediations in 2025. Structurally, increasing the number of certified non-judicial mediators is essential to balance the heavy caseload and preserve family institution stability. This research implies that perjudicial mediation requires a psychological approach rather than just administrative fulfillment.

STRATEGI KOMUNIKATIF DAN SCREENING HIPERTESI DI KELURAHAN PASAR PAGI

Nurul Magfirah Julianty Nasma — 2026-06-16

Hipertensi masih menjadi salah satu masalah kesehatan masyarakat yang berkontribusi terhadap peningkatan risiko penyakit kardiovaskular dan komplikasi kesehatan lainnya. Rendahnya pemanfaatan pemeriksaan kesehatan secara rutin serta masih ditemukannya faktor risiko hipertensi dalam masyarakat menjadi tantangan dalam upaya pencegahan dan pengendalian penyakit. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai hipertensi serta pentingnya deteksi dini melalui pemeriksaan kesehatan. Kegiatan dilaksanakan di Kelurahan Pasar Pagi, Kecamatan Samarinda Kota. Pelaksanaan kegiatan diawali dengan pengkajian komunitas melalui wawancara dan observasi lingkungan, dilanjutkan dengan pemeriksaan tekanan darah serta penyuluhan kesehatan mengenai hipertensi dan pola hidup sehat. Kegiatan diikuti oleh 5 orang peserta berusia 20–30 tahun. Hasil pemeriksaan menunjukkan rata-rata tekanan darah peserta sebesar 130/80 mmHg. Selain itu, ditemukan beberapa faktor risiko hipertensi, antara lain pola makan tidak teratur, kebiasaan begadang, kurang aktivitas fisik, serta konsumsi makanan tinggi garam. Selama kegiatan berlangsung, peserta menunjukkan antusiasme yang baik dan aktif berpartisipasi dalam sesi diskusi dan tanya jawab. Kegiatan pemeriksaan kesehatan dan penyuluhan memberikan kesempatan bagi masyarakat untuk memahami faktor risiko hipertensi, pentingnya deteksi dini, serta penerapan pola hidup sehat sebagai upaya pencegahan hipertensi dan komplikasinya..

Generasi Remaja Peduli Donor Darah: Edukasi Kesehatan Pada Anggota PMR MTs Antasari Samarinda

Nurul Magfirah Julianty Nasma — 2026-06-16

Donor darah merupakan salah satu bentuk kepedulian sosial yang berperan penting dalam menjaga ketersediaan darah bagi pelayanan kesehatan. Namun, pengetahuan mengenai donor darah masih perlu ditanamkan sejak usia remaja untuk membentuk sikap positif terhadap donor darah sebagai kegiatan kemanusiaan. Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan edukasi kesehatan mengenai donor darah kepada anggota Palang Merah Remaja (PMR) MTs Antasari Samarinda. Kegiatan dilaksanakan pada tanggal 12 Juni 2026 dengan sasaran 28 anggota PMR yang terdiri atas 16 siswa kelas VII dan 12 siswa kelas VIII. Metode yang digunakan meliputi ceramah interaktif, diskusi, dan tanya jawab dengan dukungan media PowerPoint, leaflet edukatif, dan banner kegiatan. Materi yang disampaikan meliputi pengertian donor darah, pentingnya donor darah, manfaat donor darah, persyaratan menjadi pendonor, mitos dan fakta donor darah, serta peran remaja dalam mendukung gerakan donor darah. Hasil kegiatan menunjukkan bahwa peserta mengikuti kegiatan dengan antusias, aktif berpartisipasi dalam diskusi, serta mampu menjawab pertanyaan evaluasi yang diberikan pada akhir kegiatan. Selain itu, peserta menunjukkan pemahaman yang lebih baik mengenai donor darah dan pentingnya peran remaja dalam mendukung kegiatan kemanusiaan. Kegiatan edukasi kesehatan ini dapat menjadi salah satu upaya untuk memperkenalkan donor darah kepada remaja serta menumbuhkan kepedulian sosial dan semangat kemanusiaan sejak dini.

RESPONSIBILITY PT ASTRA DENGAN PEMERINTAH DAERAH PASANGKAYU DI DESA MARTAJAYA

Siti Anisah — 2026-06-17

Collaboration between the private sector and local government is a crucial tool in accelerating community welfare development at the village level. This study aims to analyze the implementation of PT Astra's Corporate Social Responsibility(CSR) programs in synergy with the Pasangkayu Regency Government and their impact on community development in Martajaya Village. The research employed a qualitative descriptive analysis approach. Information was obtained through in-depth interviews with PT Astra management, local government officials, village officials, and community leaders inMartajaya Village, supported by documentation studies. The study revealed that the synergy of responsibilities between PT Astra and the Pasangkayu Regional Government in Martajaya Village focuses on four main pillars: village infrastructure development, strengthening the local potential-based economy,increasing healthcare accessibility, and providing educational scholarships. This collaboration is considered successful in covering the shortfall in the regional budget (APBD). However, this study also identified challenges in the form of the need for more dynamic coordination to ensure program implementation is more sustainable and avoids overlapping. The study's conclusions confirm that effective collaboration between companies and the local government can have a significant positive impact on the independence of the Martajaya Village community.

Pelatihan Investasi Reksa Dana Bagi Generasi Z Komunitas CFC Semarang sebagai Solusi Ketahanan Finansial di Tengah Ketidakstabilan Ekonomi

Saiful Bahri — 2026-06-17

Global economic instability and high financial market fluctuations present significant challenges for novice investors, particularly Generation Z who are newly entering the investment world. The main problems encountered include limited knowledge of investment instruments, restricted initial capital, and vulnerability to losses due to stock price volatility. This community service activity aims to enhance financial literacy and mutual fund investment skills among members of the Cerdas Financial Community (CFC) Semarang, which represents Generation Z in Semarang City. The training was conducted at the Sinarmas Sekuritas Branch Building in Semarang, employing a methodology that combined theoretical introduction to mutual fund instruments with practical purchase simulations and direct asset monitoring. Results indicate a significant improvement in participants' understanding of mutual fund types, purchasing mechanisms, risk management, and defensive investment strategies amid uncertain economic conditions. Mutual funds are proven to be suitable instruments for Generation Z novice investors as they offer automatic diversification, are managed by professional investment managers, and can be initiated with affordable minimum capital. This activity is expected to foster the growth of smart and sustainable investment culture among Generation Z in Semarang.

Implementasi Strategi Pemasaran Digital Inovatif untuk Meningkatkan Brand Awareness Emerald Mart Batam

Yandi Suprapto — 2026-06-17

Emerald Mart Batam, a supermarket in Batam City, faces challenges in increasing brand awareness among the public, as not many people know about its existence. Furthermore, intense competition from well-known minimarkets with numerous branches further impacts Emerald Mart Batam's competitiveness. One proposed strategy to increase brand awareness is the implementation of innovative digital marketing. The research approach used was a qualitative approach, with data obtained from interviews and observations. The results showed that after implementing innovative digital marketing, Emerald Mart Batam successfully increased brand awareness, with an increase in the number of followers on its Instagram account of 600 new followers in the first 3 months with an average engagement rate of 7-10% per post. In fact, the number of daily store visitors increased by 35% from 150 to 200-250 people, especially on weekends when joint promotions were posted on social media.

Peran Televisi Kampus BTV Sebagai Media Informasi Dan Publikasi Kegiatan Kampus Melalui Program Magang Mahasiswa

Muhammad Fathur Rahman — 2026-06-17

The development of communication and information technology has encouraged universities to utilize campus media as a means of disseminating information and publishing academic and non-academic activities. Bina Darma TV (BTV) is a campus television station that plays a role in conveying information, documenting activities, and building a positive image of Bina Darma University. This study aims to determine the role of BTV as a medium for information and publication of campus activities through the student internship program. The results indicate that BTV plays a significant role in disseminating campus information and serving as a means of developing student competencies in the fields of communication and broadcasting.

PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT ASTRA AGRO LESTARI TBK DALAM PILAR ASTRA SEHAT

Apriliyani Apriliyani — 2026-06-18

The development of the palm oil plantation industry requires companies not only to pursue profitability, but also to carry out social and environmental responsibilities in a sustainable manner in accordance with Law no. 6 of 2023. PT Pasangkayu, as a subsidiary of PT Astra Agro Lestari Tbk, realizes this commitment through the "Astra Sehat" Program in its operational ring one area. However, empirical studies regarding the effectiveness and obstacles of this program specifically at the sub-district level are still very limited. This research aims to analyze the implementation of the Astra Sehat Program by PT Pasangkayu in Martajaya Village, evaluate the benefits felt by the beneficiary community, and identify supporting and inhibiting factors for its implementation. This research uses a descriptive qualitative approach. Data was collected through in-depth interviews with company management, sub-district officials, as well as field observations and secondary documentation. The research results show that the Astra Sehat Program in Martajaya Village is implemented consistently through the development of Posyandu Merpati and Sayang Toddlers. Real contributions include distributing intensive funds to cadres and providing additional food (PMT) to reduce stunting rates and improve maternal and child health. The main supporting factors are strong partnership relationships (social engagement), the commitment of the CSR team, and the active participation of PKK women and the sub-district government. The obstacles found include limited operational geographical service coverage and fluctuations in the level of citizen attendance. The implementation of the Astra Sehat Program by PT Pasangkayu has proven to have a positive social-health impact for the people of Martajaya Village. This multi-party synergy can become a reference model for CSR management in the health sector in the oil palm area.

KEGIATAN VOICE OVER BERITA SEBAGAI BENTUK PRAKTIK BROADCASTING MAHASISWA DI SRIWIJAYA TV

Elma Tiana — 2026-06-19

The development of broadcasting technology has significantly changed the landscape of television journalism. This study aims to describe the implementation of news voice-over activities as a form of practical broadcasting experience for students at Sriwijaya TV, explain the news production process involving voice-over, identify the challenges encountered, and analyze the benefits in enhancing students' professional competencies. The method used in this research is descriptive-qualitative based on field observations, involvement in production activities, and documentation during an internship program from March to June 2026. The results indicate that news voice-over plays a vital role in the post-production stage to clarify visual content and maintain news narrative flow. Students were actively involved in 35 broadcasting and voice-over packages for the 'Kabar Sriwijaya Malam' program, covering various public issues in Palembang. The main challenges included technical constraints in studio camera operations and field journalism difficulties, such as finding reluctant sources at local markets. These challenges were successfully overcome through consistent vocal practice, pre-interview adjustments, and intensive technical guidance from network mentors. This practical experience significantly improved students' technical skills in articulation, intonation, breath control, and enhanced their readiness for professional careers in the broadcast media industry.

A TRAINING ON THE USE OF THE "EDUKASIH" WEBSITE AS AN ADAPTIVE LEARNING MEDIA FOR CHILDREN WITH DOWN SYNDROME

siwi Anjarsari — 2026-06-19

Agar anak dengan Down Syndrome dapat memahami dan mempertahankan informasi dengan lebih baik, mereka membutuhkan pengulangan materi, visual yang jelas, dan alur belajar yang sederhana. Namun, media pembelajaran yang digunakan di sekolah seringkali tidak dapat diakses kembali di rumah dan tidak sepenuhnya menyesuaikan dengan kebutuhan belajar setiap siswa. Tujuan dari pengabdian masyarakat ini adalah untuk memberikan pelatihan tentang penggunaan website "EDUKASIH" sebagai media pembelajaran adaptif untuk anak-anak Down Syndrome di SLB Negeri Cinta Asih Soreang. Ini juga bertujuan untuk meningkatkan kemampuan guru dalam mengelola materi, tugas, dan pemantauan perkembangan belajar siswa. Proses pelaksanaan mencakup: (1) menentukan kebutuhan pembelajaran dan kesiapan pengguna (guru/staf), (2) membuat materi pelatihan dan petunjuk penggunaan, (3) memberikan pelatihan tatap muka berbasis praktik langsung (hands-on), termasuk manajemen akun, unggah materi, pembuatan latihan sederhana, dan penggunaan fitur pemantauan, (4) membantu implementasi di kelas dan di rumah dengan dukungan teknis terjadwal, dan (5) mengevaluasi pemahaman guru, observasi penggunaan, dan umpan balik melalui pre-test dan post-test. Luaran kegiatan termasuk meningkatkan literasi digital siswa, kemampuan guru untuk menggunakan EDUKASIH, ketersediaan modul dan panduan operasional, dan meningkatkan akses belajar berkelanjutan bagi siswa Down Syndrome melalui media yang lebih sesuai, mudah dipahami, dan dapat digunakan secara konsisten.

Pilar Swasembada Pangan Desa Kolam:Integrasi Teknogi Biokonversi dan Digital dalam Meningkatkan Penjualan Pupuk BUMDes

M. Chandra Wibowo — 2026-06-19

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Pupuk BUMDes Karya Bersama Desa Kolam sebagai upaya mendukung swasembada pangan desa melalui integrasi teknologi biokonversi dan digital. Permasalahan utama yang dihadapi mitra adalah rendahnya pemanfaatan teknologi digital dalam pemasaran produk pupuk organik sehingga jangkauan pasar dan daya saing produk masih terbatas. Kegiatan ini bertujuan untuk meningkatkan kapasitas digital pengelola BUMDes serta mengembangkan sistem pemasaran berbasis website guna memperluas akses pasar produk pupuk organik. Metode yang digunakan adalah pendekatan pemberdayaan partisipatif yang meliputi Focus Group Discussion (FGD), pelatihan dan sosialisasi digital marketing, pengembangan prototipe website, implementasi sistem, serta pendampingan dan evaluasi. Hasil kegiatan menunjukkan bahwa FGD berhasil mengidentifikasi kebutuhan pemasaran digital dan fitur website yang sesuai dengan kebutuhan operasional BUMDes. Pelatihan yang diberikan meningkatkan pemahaman dan kesiapan pengelola dalam mengadopsi teknologi digital. Luaran utama kegiatan berupa prototipe website yang berfungsi sebagai media promosi, penyedia informasi produk, katalog digital, dan sarana komunikasi dengan pelanggan. Implementasi website terbukti mampu meningkatkan efektivitas penyebaran informasi produk, memperluas jangkauan pemasaran, serta meningkatkan kemampuan pengelola dalam mengelola pemasaran berbasis teknologi. Hasil evaluasi menunjukkan bahwa pengelola BUMDes telah mampu mengoperasikan website secara mandiri dan memanfaatkan fitur-fitur yang tersedia untuk mendukung kegiatan pemasaran. Kegiatan ini memberikan kontribusi dalam meningkatkan daya saing produk pupuk organik, memperkuat kapasitas digital pengelola BUMDes, serta mendukung penguatan ekonomi desa dan pencapaian swasembada pangan berkelanjutan.

Kata kunci: Digitalisasi Pemasaran; BUMdes; Pupuk Organik; Swasembada Pangan; Website

A LEARNING MEDIA DEVELOPMENT FOR CHILDREN WITH DOWNSYNDROME FOR JUNIOR HIGH SCHOOL-SENIOR HIGH SCHOOL

siwi Anjarsari — 2026-06-19

Karakteristik anak downsyndrom sangat berbeda dengan anak pada umumnya. Hal utamanya pada motorik, kognitif, afektif, dan kecenderungan belajar visual-auditori. Media belajar yang terbatas menjadi kendala bagi guru, dan orang tua di SLB Negeri Cinta Asih, khususnya pada jenjang SMP. Media belajar yang dibutuhkan adalah medi belajar yang menarik perhatian, mudah digunakan, dan sesuai dengan kebutuhan peserta didik. Media pembelajaran konvensional sering kali belum mampu memberikan pengalaman belajar yang interaktif, terstruktur, dan adaptif. Oleh karena itu, program pengabdian kepada masyarakat ini bertujuan untuk mengembangkan dan mengimplementasikan media pembelajaran digital berbasis website interaktif yang dirancang khusus bagi siswa dengan sindrom Down. Metode yang digunakan adalah User-Centered Design (UCD), dengan tahapan meliputi analisis kebutuhan melalui wawancara dan observasi, perancangan prototipe bersama guru, terapis, dan orang tua, uji coba terbatas kepada siswa, revisi berdasarkan umpan balik, serta pelatihan penggunaan website bagi guru dan orang tua. Website yang dikembangkan memuat materi sederhana dan tematik yang disesuaikan dengan kurikulum SLB, serta dilengkapi fitur navigasi sederhana, ikon besar, tampilan ramah warna, gambar, audio, animasi, latihan interaktif, dan umpan balik langsung. Temuan awal menunjukkan bahwa kebutuhan utama pengguna mencakup kemudahan akses, tampilan visual yang jelas, instruksi yang sederhana, serta aktivitas belajar yang menyenangkan dan berulang. Implikasi dari kegiatan ini adalah meningkatnya dukungan terhadap proses pembelajaran siswa dengan sindrom Down, baik di sekolah maupun di rumah, melalui media yang lebih inklusif, adaptif, dan mudah digunakan. Program ini juga berpotensi menjadi model pengembangan media pembelajaran digital yang dapat direplikasi di SLB lain di Indonesia.

A DESIGN OF "INTERACTIVE PAINTING WALL" MEDIA TO STIMULATE THE DEVELOPMENT OF EYE-HAND COORDINATION IN CHILDREN WITH MENTAL DISABILITIES OF ELEMENTARY SCHOOL AGE

siwi Anjarsari — 2026-06-20

Children with intellectual disabilities at elementary school age require consistent developmental stimulation, particularly to strengthen hand-eye coordination. This ability serves as an important foundation for the development offine motor skills, concentration, and children’s independence in carrying out daily activities. However, learning media available in many educational institutions are often limited, less engaging, and have not fully provided structured visual-motor activities that suit children’s abilities. Therefore, this community service program aims to design and implement an “Interactive Painting Wall” as a medium to stimulate hand-eye coordination through color recognition activities andgradual painting movements. This medium is designed in the form of a patterned or thematic wall equipped with interactive elements, such as step markers, coloring areas, and simple visual instructions. The design is expected to helpchildren follow activity sequences more clearly, enjoyably, and with minimal dependence on verbal instructions. The implementation method includes partner needs analysis, media and visual material design, production and installation ofthe painting wall, trial use with the target children, and evaluation through structured observation. The evaluation focuses on several indicators of hand-eye coordination, including accuracy in following patterns, brush movement control, color suitability, and activity completion time. The outputs of this program include a ready-to-use Interactive Painting Wall, a brief user guide, and documentation of the implementation process and children’s developmental stimulationachievements. This program is expected to increase children’s engagement in learning activities, strengthen hand-eye coordination, and provide a sustainable learning medium to support the education of children with intellectual disabilitiesin the school environment.

STRATEGI GAYA KOMUNIKASI DALAM PROSES VOICE OVER BERITA KABAR SRIWIJAYA

Tria Febriyati — 2026-06-22

This internship report discusses communication style strategies in the voice-over process for the news program Kabar Sriwijaya at Sriwijaya TV. The internship was conducted to understand the application of effective communication techniques in delivering information to audiences through television media. The main focus of this study is the use of communication styles by voice-over talents in presenting news scripts so that messages can be conveyed clearly, attractively, and easily understood by viewers.The methods used in preparing this report include participatory observation, direct practice, documentation, and active involvement in the news production process throughout the internship period. The author participated in various stages of work, including studying news scripts, recording voice-overs, adjusting intonation and speech tempo, and taking part in evaluations of recording results with the production team. In addition, the author gained experience in archiving reporting materials used for news editing purposes.The results of the internship indicate that the effectiveness of news delivery through voice-over is greatly influenced by the communicator’s ability to apply clear articulation, appropriate intonation, controlled speech tempo, and emphasis on important information. The selection of a suitable tone of voice according to the nature of the news also plays a significant role in building credibility and enhancing the attractiveness of the broadcast. Furthermore, coordination among voice-over talents, reporters, editors, and the production team is an important factor in producing high-quality news programs.Through this internship, the author gained a deeper understanding of the role of communication in television broadcasting and improved professional skills in journalism and mass media.