JURNAL AKADEMIK PENGABDIAN MASYARAKAT

PERAN EDUKASI LITERASI DIGITAL DALAM MENINGKATKAN KONTROL DIRI SISWA TERHADAP PENGGUNAAN GADGET SDN 10 TANJUNG LAGO

Dwi Hurriyati — 2025-12-08

This program aims to increase students’ self-control using gadgets through digital literacy education at SD Negeri 10 Tanjung Lago. Activities are carried out through the delivery of digital literacy materials, distribution of the QR Code video, implementation of geometric games, as well as providing a checklist of self-control. Based on initial observations, students are known to have not been able to manage the use of gadgets optimally and do not yet understand the limits in choosing safe and useful digital content. After participating in a series of activities, students show an increase in understanding of the use of wise gadgets, including digital ethics and safety of personal data. The results of self-control scale indicate that 15% of students are in very high categories, 30% of high categories, 35% of moderate categories, 15% of low category, and 5% of categories are very low. The findings suggest that most students are in medium to high categories, demonstrating the increased ability.

Strategi Pemasaran Hijau untuk Pangan dan Perilaku Konsumen Berkelanjutan pada UMKM Karangan Jaya

M. Fito — 2026-03-01

The shift in Indonesian consumption patterns towards health, food quality, and environmental sustainability has opened market opportunities for green products such as hydroponic vegetables. This research aims to analyze the implementation of green marketing strategies and their influence on sustainable consumer behavior at Karangan Jaya Hydroponics SME, a hydroponic vegetable producer in Palembang. Using a descriptive qualitative case study method, data were collected through observation, interviews, and documentation from business owners and consumers. The findings indicate that the SME has applied several core principles of green marketing, particularly in terms of product quality (green product), through pesticide-free hydroponic cultivation with controlled water quality. Promotion is conducted primarily via WhatsApp with an educational approach, which helps build consumer trust (green trust). Consumer behavior shows a sustainable purchasing pattern influenced by perceptions of hygiene, health safety, and product freshness. However, constraints include unstable production, limited digital promotion, and the use of non-eco-friendly plastic packaging. This study concludes that while the SME has successfully built trust and implemented basic green marketing, optimization is required in production management, digital promotion, and eco-friendly packaging to enhance marketing effectiveness and support the transition to a fully sustainable business.

Analisis Perjalanan dan Strategi Pengembangan Usaha Nadya Allbeautycare di Sektor Toserba

Qiska Natasyah Chandra — 2025-12-29

Penelitian ini bertujuan untuk menganalisis perjalanan usaha Nadya Allbeautycare dalam melakukan diversifikasi ke sektor toserba serta merumuskan strategi pengembangan yang berkelanjutan dengan menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan analisis dokumen usaha. Hasil penelitian menunjukkan bahwa pengembangan Nadya Allbeautycare didorong oleh perubahan perilaku konsumen, meningkatnya permintaan produk kebutuhan sehari-hari, serta upaya pemilik untuk memperluas sumber pendapatan, sementara peralihan dari toko kecantikan ke toserba menghadapi beberapa tantangan seperti persaingan harga, manajemen persediaan, dan kebutuhan untuk meningkatkan kualitas pelayanan. Analisis SWOT mengidentifikasi kekuatan berupa basis pelanggan yang loyal dan lokasi strategis, serta peluang dari pertumbuhan pasar ritel lokal, dengan strategi pengembangan yang direkomendasikan meliputi optimalisasi manajemen stok, peningkatan pemasaran digital, perluasan kategori produk, serta penguatan hubungan dengan pemasok. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM yang ingin mengembangkan usahanya melalui diversifikasi ke sektor ritel modern.

Analisis Model Bisnis Warung Kang Makan Sate Taichan sebagai UMKM Kuliner Modern Palu

Sopian Sopian — 2025-12-29

Sate Taichan merupakan salah satu UMKM kuliner yang semakin diminati oleh konsumen muda yang menyukai makanan pedas dan praktis. Penelitian ini bertujuan untuk menganalisis model bisnis warung Sate Taichan serta mengidentifikasi faktor-faktor yang mendukung keberlanjutan dan perkembangan usahanya. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui observasi langsung, wawancara ringan dengan pemilik dan pelanggan, serta pemantauan kegiatan operasional harian. Hasil penelitian menunjukkan bahwa nilai utama usaha ini terletak pada cita rasa yang khas, harga yang terjangkau, dan pelayanan yang cepat. Pelanggan utamanya adalah pelajar, mahasiswa, dan pekerja muda yang membutuhkan makanan yang mudah diakses dan cepat disajikan. Media sosial berperan penting dalam memperluas jangkauan pemasaran, sementara sumber daya utama meliputi bahan baku segar, keterampilan memasak, dan lokasi strategis. Secara keseluruhan, penelitian menyimpulkan bahwa model bisnis Sate Taichan memiliki potensi besar untuk terus berkembang melalui inovasi, menjaga kualitas, dan strategi pemasaran digital yang efektif.

Analisis Strategis Bisnis dan Pemasaran Dimsum Cuy dalam Upaya Meningkatkan Daya Saing UMKM Kuliner.

Fariska Riski — 2025-12-29

Penelitian ini mengkaji motivasi kewirausahaan, perkembangan usaha, dan praktik manajemen harian pemilik Dimsum Cuiy, sebuah usaha mikro kuliner yang berkembang di Kota Palu, Indonesia. Usaha ini berawal dari keinginan kuat pemilik untuk membangun bisnis secara mandiri dan memperoleh pengakuan melalui produk dimsum yang memiliki keunikan tersendiri. Pada awalnya, usaha ini dijalankan melalui penjualan skala kecil di area perumahan dan platform daring, kemudian secara bertahap berkembang menjadi dua cabang. Sebagai seorang mahasiswa manajemen, pemilik mengawasi operasional harian, termasuk produksi pada pagi hari, supervisi karyawan, serta koordinasi dengan tiga orang staf. Strategi pemasaran berfokus pada peningkatan konten media sosial dan kerja sama dengan influencer guna memperluas jangkauan pelanggan. Pengelolaan keuangan masih bersifat dasar, dengan pemisahan antara akun pribadi dan akun operasional. Tantangan dalam produksi dan distribusi diatasi melalui manajemen waktu yang efektif. Peluang utama usaha ini terletak pada inovasi produk dimsum bakar yang berhasil menarik minat pasar. Penelitian ini menggunakan metode kualitatif deskriptif melalui observasi dan wawancara mendalam untuk menganalisis dinamika kewirausahaan tersebut.

Analisis Strategi Pemasaran Pedagang Somay Di Lingkungan Kampus Universitas Tadulako

Muzdalifah Muzdalifah — 2025-12-29

Penelitian ini memfokuskan pada analisis strategi pemasaran pedagang somay di lingkungan kampus Universitas Tadulako. Tujuan penelitian ini untuk mengetahui strategi pemasaran penjualan somay di lingkungan kampus Universitas Tadulako dengan menggunakan teori Philip Kolter. Metode penelitian ini menggunakan penelitian kualitatif, dengan teknik pengumpulan data wawancara dan observasi. Hasil menunjukkan bahwa (1) pedagang juga berfokus pada kualitas produk dan kesegaran dari daging yang digunakan agar dapat memperoleh kepercayaan lebih dari konsumen. (2) strategi harga yang cenderung murah dan tergolong ekenomis agar harganya dapat terjangkau bagi seluruh kalangan. (3) pedagang memanfaatkan lokasi strategis di dalam kampus area parkir, yang memungkinkan konsumen lebih mudah menjangkau. (4) menggunakan promosi sederhana seperti komunikasi langsung dengan konsumen, terutama dalam bentuk berbicara dengan bahasa yang mudah untuk dipahami dan tidak terlalu kaku.

PEMBERDAYAAN UMKM PENJUAL NASI GORENG "NASI GORENG BENNY" MELALUI STRATEGI BRANDING VISUAL DAN PEMASARAN DIGITAL

Benny Cuaca — 2026-01-13

The Student Creativity Program (PKM) is carried out to help improve the quality and competitiveness of MSMEs selling fried rice through an educational approach and the development of digital marketing strategies. The program integrates three main aspects: hygiene education, strengthening visual brand identity, and implementation of digital marketing strategies. The implementation method uses the Participatory Action Research (PAR) approach which includes field observation, hygiene training, business visual identity design, and promotional assistance through social media. The results of the program showed a significant increase in the number of customers (35% average), daily sales, and the level of public awareness of the brand. The implementation of hygiene standards also increases consumer confidence. This program proves that structured assistance can accelerate the growth of culinary MSMEs and is expected to be a reference for empowering similar MSMEs in urban areas.

MEWUJUDKAN LINGKUNGAN BELAJAR YANG BERSIH DAN AMAN SECARA FISIK SERTA BEBAS DARI PERILAKU BULLYING DI MI HASYIM ASY’ARI

Arif Budijanto — 2026-02-16

An optimal learning environment demands a balance between physical cleanliness and social safety. Based on a needs assessment at MI Hasyim Asy'ari, it was found that some students were not consistently disposing of trash properly and washing their hands with soap, and there was still teasing behavior that could potentially develop into bullying. This community service program aims to improve clean living behavior and prevent bullying through the Knowledge, Skill, Attitude (KSA) approach. The activity was carried out over three days using interactive lectures, discussions, waste sorting and handwashing practices, as well as case study-based psychoeducation and simulations of responses to bullying situations. The results of the activity showed an increase in students' understanding of waste classification and correct handwashing procedures, the development of skills in responding assertively to bullying, and the emergence of empathy towards peers. This program contributes to strengthening a physically healthy and socially safe learning environment as a foundation for student character development, promoting sustainable behavioral change and fostering positive school climate improvement. Furthermore, the program encourages collaborative responsibility among students and teachers in maintaining hygiene standards and nurturing respectful, supportive peer interactions within the school community.

OPTIMALISASI DIGITALISASI UMKM MELALUI PENDAFTARAN GOOGLE MAPS DI DUSUN JEGONG, DESA JAMBANGAN, KECAMATAN DAMPIT, KABUPATEN MALANG

Arif Budijanto — 2025-02-18

Micro, Small, and Medium Enterprises (MSMEs) in Jegong Hamlet, Jambangan Village, Dampit District, Malang Regency, have significant local economic potential, particularly in the tofu and tempeh production sector. However, most businesses have not yet integrated into digital platforms such as Google Maps. This condition has resulted in low business visibility and limited market access. This community service program aims to increase the visibility and competitiveness of MSMEs by assisting in registering business locations on Google Maps. The implementation method includes identification and data collection of MSMEs, technical planning, registration and optimization of digital business profiles, as well as monitoring and evaluation. The results show that of the 16 MSMEs recorded, 13 MSMEs successfully created Google Maps accounts, while 3 MSMEs had previously registered. Overall, this program has contributed to improving digital literacy, expanding market access, and strengthening the competitiveness of MSMEs in Jegong Hamlet.

Penguatan Digital Skills Ahli Nautika untuk Pengambilan Keputusan Berbasis Informasi: Literasi Data, Verifikasi Informasi, dan Etika Komunikasi Digital

Muhammad Hidayat.L — 2026-02-22

Kebutuhan pengambilan keputusan yang cepat, tepat, dan dapat dipertanggungjawabkan pada operasi pelayaran menuntut penguatan digital skills bagi Ahli Nautika, terutama pada aspek literasi data, verifikasi informasi, dan etika komunikasi digital. Kegiatan pengabdian ini bertujuan memperkuat kemampuan Ahli Nautika dalam mengambil keputusan berbasis informasi melalui pembelajaran praktik yang terstruktur. Metode pelaksanaan dilakukan dalam beberapa pertemuan pada Juli–November 2025 di Kampus I Politeknik Ilmu Pelayaran (PIP) Makassar dengan memanfaatkan ruang kelas, TV Android, dan smartphone peserta. Peserta berjumlah 22 Ahli Nautika Tingkat III yang dibagi ke dalam dua kelas. Tahapan kegiatan meliputi persiapan (pengumpulan data dan pengenalan aplikasi), sosialisasi materi inti (literasi data, verifikasi informasi, etika komunikasi digital), demonstrasi dan praktik (akses web dan instalasi aplikasi Android), pendampingan intensif hingga peserta mampu menyusun keputusan berdasarkan data dan fakta lapangan, serta penutup melalui diskusi reflektif dan pengumpulan umpan balik. Evaluasi dilakukan secara kualitatif melalui observasi langsung terhadap interaksi peserta, dinamika diskusi, kelancaran teknis, serta kemampuan peserta menganalisis data dan mempresentasikan alasan keputusan. Temuan menunjukkan partisipasi peserta berlangsung aktif, praktik olah data dan verifikasi informasi dapat dijalankan dengan baik, dan komunikasi digital peserta menjadi lebih terarah serta profesional. Kegiatan ini berimplikasi pada penguatan tata kelola operasi pelayaran yang lebih akuntabel melalui kebiasaan kerja berbasis informasi, peningkatan ketertiban dokumentasi, serta penguatan etika komunikasi digital dalam koordinasi lintas pihak.

MASSIVE OPEN ONLINE COOURSES (MOOC UGM) KAMPUS BERDAMPAK

Anggi Dwi Oktaviani — 2026-03-01

This study aims to analyze the impact of implementing Gadjah Mada University's Massive Open Online Courses (MOOC) in the Out-of-Study-Program Learning scheme on the development of student competencies in the digital era at Bina Darma University (UBD). The research method employs a descriptive qualitative approach with content analysis techniques on five MOOC course materials (Design Thinking for Professionals, Analytical Hierarchy Process, Inclusive Leadership Skills, Kansei Engineering, and Big Data for Multidisciplinary) and observation of student learning processes and outcomes. The results indicate that learning through UGM MOOC positively impacts the enhancement of students' critical thinking, problem-solving, and soft skills. However, the development of digital literacy still faces obstacles, such as the suboptimal use of platform features. Factors of self-regulated learning and digital self-efficacy significantly contribute to learning success. It is concluded that inter-university collaboration through MOOC integration is an effective strategy to enrich student competencies, although strengthening digital literacy is needed to maximize learning outcomes.

Analisis Kompetensi Sumber daya manusia pada Sambal Lalap Plaju Kota Palembang

Kiki Kiki — 2026-03-01

This study aims to examine human resource competence at Sambal Lalap Plaju Restaurant in Palembang City in relation to employee performance. Human resource competence is analyzed through three key dimensions: knowledge, skills, and work attitude. The study applies a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Research informants included the branch manager and employees who are directly involved in daily restaurant operations. The findings reveal that overall human resource competence is at a good level. Employees demonstrate adequate understanding of job duties, standard operating procedures, and menu items. In terms of skills, employees are capable of providing services, working collaboratively in teams, and completing tasks effectively. Work attitudes reflect discipline, responsibility, and courteous behavior toward customers. However, further improvement is required, particularly in time management and work speed during peak service hours. The results of this study are expected to serve as a reference for evaluating and improving human resource quality and service performance in the culinary business sector. This research aims to examine human resource competence at Sambal Lalap Plaju Restaurant in Palembang City in relation to employee performance. Human resource competence is analyzed through three key dimensions: knowledge, skills, and work attitude. The study applies a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Research informants included the branch manager and employees who are directly involved in daily restaurant operations. The findings reveal that overall human resource competence is at a good level. Employees demonstrate adequate understanding of job duties, standard operating procedures, and menu items. In terms of skills, employees are capable of providing services, working collaboratively in teams, and completing tasks effectively. Work attitudes reflect discipline, responsibility, and courteous behavior toward customers. However, further improvement is required, particularly in time management and work speed during peak service hours.

Pengembangan Kompetensi SDM Melalui Pendekatan Analisis Data dan Visualisasi: Penguatan Problem Solving, Kolaborasi, dan Kepemimpinan

Alvina Dwi Juliasti — 2026-03-01

The digital era demands the development of Human Resource (HR) competencies that are not only technical but also analytical and collaborative. This literature study aims to analyze how data analysis and visualization approaches can strengthen three key HR competencies: problem solving, collaboration, and leadership. The method used is a qualitative descriptive literature review of current academic sources. The results indicate that data analysis and visualization play a crucial role in supporting evidence-based decision making, which in turn enhances the accuracy and rationality of problem solving. Data visualization also facilitates shared understanding and more effective coordination in team collaboration. Furthermore, integrating data with transformational leadership can drive innovation, motivation, and adaptation in a dynamic work environment. Thus, data-driven HR development becomes a critical strategy for organizations to improve competitiveness and effectiveness amid digital transformation.

DIGITALISASI PROMOSI DAN EDUKASI TRANSAKSI NIRTUNAI (QRIS) PADA UMKM DESA PEDATARAN MELALUI KONTEN VIDEO PENDEK TIKTOK

Nova Oktaviana — 2026-03-03

The development of digital technology offers great opportunities for Micro, Small, and Medium Enterprises (MSMEs) in rural areas to expand their market reach. However, limited digital literacy often causes business actors to not optimize social media as a marketing instrument. This community service activity aims to help digitalize promotion while educating the public regarding cashless payment methods (QRIS) at the "Warung Teras Ibu" MSME in Pedataran Village, Gelumbang District. The implementation method uses a Digital Community Service approach through the creation of short video content uploaded to the TikTok platform (@kkn84_kel38uinrf). The stages of the activity include observation, taking food review videos, demonstrating QRIS payments, and visual editing. The results of the community service show that the utilization of the TikTok algorithm is very effective in boosting the visibility of local MSMEs. In a short time, the promotional content successfully reached 2,775 views, 67 likes, and 2 shares. In addition, the integration of the QRIS demonstration in the video proved to be a catalyst for inclusive digital financial literacy education for the wider community. This activity concludes that digital marketing interventions carried out by KKN students are able to break the geographical isolation of rural MSMEs, introduce local products to a wider audience, and support the acceleration of cashless financial inclusion in the region.

PENINGKATAN PERAN MASYARAKAT DALAM SYIAR ISLAM MELALUI ADZAN DI MASJID NURUL HIDAYAH DI DESA PEDATARAN GELUMBANG MUARA ENIM

Hendri Hendri — 2026-03-04

This study aims to examine the forms of community involvement, the impact of the Adzan Magrib activity, and the supporting and inhibiting factors in its implementation in Pedataran Village, Gelumbang, Muara Enim. The research uses a qualitative approach with a descriptive method. Data were collected through observation, interviews with religious leaders, mosque administrators, parents, and documentation of activities. The findings show that community involvement is reflected in parents guiding their children to the mosque, the role of religious teachers in teaching Qur’an reading and moral values, and the support of mosque administrators and the surrounding community in maintaining the activity. The Adzan Magrib activity improves children’s ability to read the Qur’an, builds the habit of congregational prayer, and shapes positive character. Supporting factors include parental support, active religious leaders, strong social ties, and established religious traditions. Meanwhile, obstacles include parents’ busy schedules, digital entertainment influence, limited facilities, and peer influence. Overall, the Adzan Magrib activity serves as an effective means of strengthening Islamic outreach within the Pedataran Village community.

Peningkatan Produktivitas dan Nilai Tambah Usaha Agribisnis Tanaman Rempah di Kampung Wasur, Merauke

Ferdinand Christianto Situmorang — 2026-03-25

This community service initiative aims to enhance the productivity and added value of spice crops through an integrated agribusiness approach. The program encompasses training in organic-based spice cultivation and simplified processing techniques to generate value-added products. The training and mentoring activities have proven effective in improving the community's knowledge and skills in processing spices into high-value products, such as instant ginger, kunyit asam (turmeric acid drink), and spice powders. Furthermore, participants have gained a comprehensive understanding of basic packaging and labeling techniques, as well as the strengthening of business management and marketing capacities. It is expected that these activities will not only improve the welfare of local farmers but also establish a spice agribusiness model that can be replicated in other regions of South Papua. Beyond increasing farmers' income, this initiative contributes to local economic resilience and the preservation of traditional knowledge regarding the use of spices as medicinal plants. Through direct community involvement and a participatory approach, this service is anticipated to provide a long-lasting impact on building a sustainable economy based on local potential.