JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://ejurnal.kampusakademik.co.id/index.php/japm <p><strong>Jurnal Akademik Pengabdian Masyarakat </strong><strong>(JAPM)</strong>, memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat berupa penerapan berbagai bidang ilmu diantaranya Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, Agama. Jurnal ini terbit 1 tahun 6 kali<strong> (Januari, Maret, Mei, Juli, September, November)</strong></p> en-US hendri@kampusakademik.co.id (Hendri Rasminto) hendri@kampusakademik.co.id (Hendri Rasminto) Sat, 07 Dec 2024 18:14:48 +0000 OJS 3.3.0.7 http://blogs.law.harvard.edu/tech/rss 60 Tantangan Yang Dihadapi UMKM Kecil: Bantuan Fasilitas Permodalan Pedagang Kaki Lima Kelurahan Siranindi Kota Palu https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3069 <p><em>UMKM are an important pillar in the Indonesian economy, including in Palu City. One of the most common types of UMKM in Palu City is street vendors, which play an important role in providing goods and services at affordable prices to the community. However, despite their large contribution, street vendors often face various challenges, especially in terms of access to capital facilities. This study aims to identify the challenges and constraints faced by street vendors in Palu City in accessing capital facilities provided by the government and other financial institutions. The method used was a qualitative approach with a case study, involving in-depth interviews with two street vendors. Street vendors face several major obstacles, such as unfamiliarity with application procedures, low levels of financial literacy, and conditions that are considered burdensome. This study recommends that the government and financial institutions simplify application procedures, improve socialization programs, and provide assistance for street vendors to facilitate access to existing capital facilities.</em></p> Nandita Fradina; Lutfiani, Andita Triana, Rahdiyatul Zahra, Hj Suasa, Dandan Haryono, Nurhayati Hamid Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3069 Sat, 07 Dec 2024 00:00:00 +0000 Analisis Keuntungan Maksimum Penjualan Sendal dan Sepatu Toko Iksan di Kelurahan Siranindi https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3076 <p><em>In the business world, particularly in the retail sector, market dynamics demand entrepreneurs to continuously adapt to sustain their businesses and maximize profits. However, this presents major challenges, including limited innovation in product design and the lack of utilization of social media as a marketing tool. This research aims to analyze the challenges and opportunities faced by Toko Iksan, which operates in the sale of sandals and shoes in Kelurahan Siranindi. The research method employs a qualitative descriptive approach through semi-structured interviews with the business owner and direct observation. The research results indicate that Toko Iksan faces significant challenges, such as increasing local competition, changes in consumption patterns due to online shopping trends, and limited capital. Business revenue mostly only covers operational needs without room for development. However, there is significant potential to enhance competitiveness through product design innovation, adoption of digital marketing, and market diversification. By utilizing digital technology such as social media and e-commerce platforms, as well as government support in training and access to capital, Toko Iksan can optimize profits and ensure business sustainability amidst increasingly intense competition</em></p> Adhwa Al Faatin; Muhammad Agung Ananta Praja , Moh Naif , Ario Ario; Suasa Suasa, Dandan Haryono, Nurhayati Hamid Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3076 Sun, 08 Dec 2024 00:00:00 +0000 DISTRIBUSI IKAN LAUT UNTUK MENINGKATAKAN PEREKONOMIAN PEDAGANG DI PASAR INPRES KOTA PALU https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3078 <p>This research focuses on the distribution of sea fish to improve the economy of traders at the Inpres Market. The aim of the research is to determine the distribution of sea fish in the Presidential Market of Palu City using Talcott Parson's theory. This research method uses a qualitative approach with interview and observation data collection techniques. The informants in this research were 3 people, all three were traders. The results show that (1) the application of functional structure in the distribution of marine fish using Talcott Parson's theory. (2) the actors involved in the distribution of marine fish products by traders in the market. (3) distribution of various types of fish from small to large in accordance with the capabilities of the traders. (4) income from marine fish businesses. This shows that marine fish traders.</p> Salima Salima; Maharani Aulia Cisadane; Nadifa Nasyila, Pandu Akbar Wiguna, Abdillah Abdillah, Nuraisyah Nuraisyah, Andi Maman Firmansyah Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3078 Sun, 08 Dec 2024 00:00:00 +0000 ANALISIS STRATEGI PEMASARAN DALAM PENJUALAN SAYUR PADA PEDAGANG KAKI LIMA DI PASAR INPRES KOTA PALU https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3079 <p>This research focuses on analyzing marketing strategies in selling vegetables to street vendors at the Inpres Market, Palu City. The aim of this research is to determine the marketing strategy for selling vegetables at the Inpres Market using Guiltinan and Paul's theory. This research method uses qualitative research, with interview and observation data collection techniques. The results show that (1) pricing strategies tend to be flexible using Guiltinan and Paul's theory. (2) Traders also focus on product quality and vegetable freshness to gain more trust from consumers. (3) traders take advantage of strategic locations in parking areas or exits, which allows consumers to reach them more easily. (4) using simple promotions such as direct communication with consumers, especially in the form of price offers and friendliness.</p> Nur Azizah Maladjai, NurAfni NurAfni, Jane Fadilah, Aziz Ramadhan, Nuraisyah Nuraisyah, Andi Maman Firmansyah , Meldi Amijaya Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3079 Sun, 08 Dec 2024 00:00:00 +0000 STRATEGI PEMASARAN UNTUK PRODUK OLAHAN TOMAT DI ERA DIGITAL PASAR INPRES KOTA PALU https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3080 <p><em>This research focuses on formulating an effective marketing strategy for processed tomato products at the Inpres Market in Palu City with a focus on health aspects and product quality. The strategies that will be implemented include educating consumers about the health benefits of processed tomato products, developing innovative new products, and product certification to guarantee quality. Apart from that, promotions will be carried out through various digital channels and collaboration with local culinary businesses. This research aims to formulate an effective marketing strategy for processed tomato products in the digital era, especially in the Inpres Palu market. The proposed marketing strategy includes the use of social media, e-commerce development, and search engine optimization. It is hoped that the research results can contribute to tomato processing businesses and increase sales and expand market reach.</em></p> Wina Wina; Vidya Putri Aprilia; NurHusna Aulia, Syaiakbar Dirgantara Hariyanto, Ahmar Ahmar , Nuraisyah Nuraisyah , Andi Maman Firmansyah Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3080 Sun, 08 Dec 2024 00:00:00 +0000 Pengembangan Pemasaran UMKM pada Usaha Bawang Goreng di Pasar Inpes Kota Palu https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3082 <p><em>The aim of this research is to analyze and develop an effective marketing strategy for the fried onion business at the Impres Market, Palu City. By understanding the potential and challenges faced by </em><em>UMKM</em><em> players.&nbsp; This research uses a descriptive method with a qualitative approach. Data collection techniques in this research are library research, observation techniques, and interview techniques. The data analysis technique that the author uses in this research is an interactive model data analysis tool from Milles, Huberman and Saldana. The implementation of the 4P marketing mix (Product, Price, Place, Promotion) is very important to increase the competitiveness of the fried onion </em><em>UMKM</em><em> business at the Palu City Impres Market. Focusing on product quality, setting reasonable prices, utilizing e-commerce platforms, and promoting via social media can expand the market and attract more consumers. With this strategy, the fried onion business can develop, increase turnover and strengthen its position in the market</em></p> <p><em>Keywords: Fried Onions; Marketing;</em><em>UMKM</em></p> Novry Dwiyanti ; Andi Nurul Istiqamah; Jesika Julianti Natalia Kamasi, Rima Amanda Azzahra, Nuraisyah Nuraisyah, Andi Maman Firmansyah, Meldi Amijaya Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3082 Sun, 08 Dec 2024 00:00:00 +0000 Strategi Pemulihan Usaha Meubel Pasca Bencana alam PASIGALA 2018 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3120 <p><em>The 2018 natural disaster in Palu, Sigi, and Donggala (PASIGALA) caused significant losses in the furniture industry, including infrastructure damage, supply chain disruptions, and loss of livelihoods. This study aims to formulate sustainable recovery strategies for the sector through observations and in-depth interviews. The findings highlight key challenges such as facility damage, asset loss, limited capital, and raw material shortages. Recovery strategies include infrastructure repair, access to funding, product diversification, digital marketing, and community empowerment. Support from the government and financial institutions, including financial aid and training, has been critical to recovery success. Signs of recovery are evident through increased production and sales, although raw material supply remains a pressing issue. This study provides strategic recommendations to rebuild a resilient and sustainable furniture industry while</em> contributing to more inclusive and adaptive recovery policies for future disaster resilience.</p> Muhammad Afandi, Isna Tuainia, Deswita Wulandari, Nurfadhila Lapangandong, Suasa Suasa, Dandan Haryono, Nurhayati Hamid Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3120 Sat, 07 Dec 2024 00:00:00 +0000 Strategi Pemasaran Dan Keberlanjutan Usaha: Studi Pada Usaha Nasi Kuning Di Kelurahan Tanamodindi Kota Palu https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3152 <p><em>This research discusses marketing strategies and the sustainability of the yellow rice business in Tanamodindi, Palu City. Indonesia's rapid economic growth has changed people's behavior and consumption patterns, which has then increased demand for ready-to-eat food, especially yellow rice. The aim of this research is to understand the marketing strategies implemented by yellow rice entrepreneurs and their influence on business sustainability. The results of the research show that effective marketing strategies such as product differentiation, pricing and promotion are very important for the sustainability of the yellow rice business. This study suggests that entrepreneurs adopt innovative marketing strategies to remain competitive and ensure business continuity in the long term. The results of this research contribute to the existing literature on entrepreneurship, marketing and business sustainability, as well as provide insight for policy makers and entrepreneurs who wish to encourage the development of small and medium enterprises (SMEs) in Indonesia.</em></p> Jesiyani Junetri, Ersa Amelia Vega , Aisyah Citra , Nur Rahmayanti , Suasa Suasa, Dandan Haryono , Nurhayati Hamid Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3152 Mon, 09 Dec 2024 00:00:00 +0000 Analisis Peluang dan tantangan : studi pada usaha burasa kelurahan Tanamodindi kota palu https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3161 <p><em>This study aims to analyze opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city. Burasa is one of the typical foods of Sulawesi made from rice processed with coconut milk and banana leaves. The research method used is a qualitative approach using interviews and observations as data collection techniques. The informants of this study consisted of MSME actors in Tanamodindi village. The results of this study show that the existence of burasa can open up job opportunities for local residents, reduce the unemployment rate, and build a more productive, competitive and independent society. However, the results of this study also found factors inhibiting the sale of burasa including limited access to capital, business networks, and fierce competition. This research is expected to provide a better understanding of the analysis of opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city.</em></p> Firayani Firayani, Rini nuraeni , Siti nurwahida, Natasya indriyanti Dg.Maralla, Megawati Megawati, Dandan haryono, Suasa Suasa Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3161 Mon, 09 Dec 2024 00:00:00 +0000 UPAYA PENINGKATAN LITERASI DI DESA LAMPEJI MELALUI MEDIA RUANG BACA https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3125 <p>Reading activities are activities that need to be preserved and developed in Indonesia. According to research entitled "World's Most Literate Nations Ranked" conducted by Central Connecticut State University in 2016, Indonesia was ranked 60th out of 61 countries in terms of literacy levels. One of them is in East Java. Reading interest in Jember Regency has started to increase, reaching 54.7% compared to 47% during the Covid-19 pandemic. The reason the collaborative KKN team 67 moved in the realm of literacy was the fact during the DTKS survey activity, namely the large number of residents in Lampeji Village whose educational background only reached junior high school or high school, and what is even sadder is that this fact was also found in children of productive age. This is the basis for us to move in the realm of literacy as a form of prevention of bad possibilities happening to the next generation. Collaborative KKN students group 067 present a literacy corner which is placed in the Lampeji village hall in the Mumbulsari District area. One part of literacy that is the focus for development is reading culture. This research on the role of reading corners in fostering reading interest in the people of Lampeji Village uses qualitative methods. Reading Corners play a role in increasing the spirit of learning, providing readers with an understanding of science and facilitating the community to read books. Reading Corners in Lampeji Village act as an inspiring learning center, helping children and teenagers in Lampeji Village grow into a smart and knowledgeable generation.</p> Achmad Saifur R, Arini Salsabila, Zida Rizqi A, Ihya Nurina R, Muhammad Fadlin T, Muhammad Khoiruddin, Galuh Adi Fransiska Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3125 Tue, 10 Dec 2024 00:00:00 +0000 BAHAYA POLITIK UANG PADA PENYELENGGARAAN PEMILIHAN KEPALA DAERAH https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3195 <p><em>This Community Service activity is titled "The Dangers of Vote-Buying Practices in Local Elections." The initiative was based on the findings of research conducted by Irwan Waris, entitled Vote-Buying in the 2020 Regional Elections in Central Sulawesi. The study revealed that vote-buying practices continued during the campaign period and in the lead-up to the local election day in Palu City and Parigi Moutong Regency. Similar political activities also occurred in other regions. Theoretically and empirically, these vote-buying practices influence the quality of elected leaders, which ultimately harms the public. Elected regional leaders may not genuinely focus on regional development and the welfare of the people</em></p> <p><em>.The objectives of this activity include providing knowledge and understanding to the public about the dangers of vote-buying in local elections and preventing or at least minimizing its occurrence. This activity will be carried out in Wanagading Village, Bolano Lambunu District, Parigi Moutong Regency.</em></p> <p><em>The community service activity will take the form of public education sessions held through meetings or lectures, involving eligible voters in Wanagading Village, Bolano Lambunu District, Parigi Moutong Regency, over the course of one day. Approximately 40 community leaders are expected to participate in the activity, which will be conducted in stages: preparation, participant selection, implementation, and reporting.</em></p> <p><em>It is hoped that participants in this activity will apply the knowledge gained and serve as inspirators and resource persons, reminding other community members about the dangers of vote-buying in local elections.</em></p> <p><em>&nbsp;</em></p> <p><em>The outcome of this community service activity will be a scholarly article published in the Journal of Community Service, LPPM, Tadulako University.</em></p> Irwan Waris, Ani Susanti, Muhammad Afandi Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3195 Tue, 10 Dec 2024 00:00:00 +0000 PENGARUH TOKO GARUDA JAYA TERHADAP SOSIAL EKONOMI DALAM MENDUKUNG PERKEMBANGAN EKONOMI LOKAL DAN PEMBERDAYAAN PEREMPUAN https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3198 <p><em>The purpose of this study is to determine how Garuda Jaya Store can influence socio-economics in an effort to support local economic development and to determine how to build women's entrepreneurial spirit in encouraging creativity within themselves. This study uses quantitative data and primary data sources which will then be formulated regarding the influence of Garuda Jaya Store in supporting local economic development and women's empowerment. The results of this study indicate that Garuda Jaya Store is very influential in the field of local economic growth and women's empowerment where Garuda Jaya Store often provides training to the surrounding community, especially women. The existence of Garuda Jaya Store can be beneficial for Housewives to help the family economy.</em></p> Wawan Setiawan, Marsela Putri Gambo, Ni Kadek Widya Swarupini, Caroline Novita Dewi Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3198 Tue, 10 Dec 2024 00:00:00 +0000 Strategi Pemasaran Warung Coto Makassar Dalam Meningkatkan Pendapatan (Studi Kasus Di Kelurahan Poboya Kecematan Mantikulore Palu) https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3199 <p><em>This research aims to find out how the marketing strategy is applied to increase the income of the coto cafe in Makassar. This research uses a qualitative research method that is conducted directly down to the space or location. The data collection technique used in this research is interviews, using interview guidelines that have been systematically and comprehensively compiled for data collection. The results of the research show that the marketing strategy carried out by Makassar coto stalls in increasing revenue is to always provide coto with more content and maintain the taste, always looking at the quality of the meat purchased and for the service provided by Mr. Leman so that customers feel comfortable, which is to always maintain the cleanliness of the place effort, the quality of products such as buying meat should not be mixed with fat. Warung coto Makassar owned by Mr. Leman has not cooperated with digital platforms such as courier services because the requirements are quite difficult.</em></p> Nuraisyah Nuraisyah , Gita Farista, Syarif Permana Salingkat , Moh Wahyudin, Rofika Ramadani, Tasya Namira Budjuhari, Rasti Rasti Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3199 Tue, 10 Dec 2024 00:00:00 +0000 ANALISIS PENGELOLAAN DAN DISTRIBUSI BATANG KELAPA (STUDI KASUS PT.KELONA PELABUHAN PANTOLOAN) https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3200 <p><em>This research determines the management and distribution strategy of coconut trunks at Pantoloan Harbor, Palu, with and with a focus on the challenges and strategies implemented by the entrepreneur, Pak&nbsp; Didi. This research uses a qualitative approach with in-depth interviews involving main stakeholders such as Mr. Didi and the logistics company Pt. Kelona. The research results show that logistics management is highly dependent on local networks and transportation systems, while the challenges faced include fluctuations in demand, weather, and increasingly fierce competition. These factors influence cost effectiveness and efficiency in the distribution process. This research contributes to understanding the challenges and best practices in managing the distribution of raw materials in the region.</em></p> Abdullah Abdullah, Anggun Majah , Elka Vina Detris Kola'a , Dilla Anastasya Aro , Nur Fatwa Laudiu Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3200 Tue, 10 Dec 2024 00:00:00 +0000 PELUANG DAN TANTANGAN PENGEMBANGAN SAYUR HIDROPONIK DALAM KEWIRAUSAHAAN DI KELURAHAN LOLU UTARA KECAMATAN PALU TIMUR https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3201 <p>Currently, advances in information technology have developed rapidly, one of which is automatic tools to help farmers in urban areas who have limited land. Almost all residents in cities always have the problem of limited land due to dense population, therefore using information to help their work, agricultural cultivation technology with a hydroponic system has been made an alternative for people who have limited land or yards, so that it can be used as a source of income. adequate. Hydroponics has a loose meaning, namely the technique of farming using water as a medium (Dewantoro, 2012), with an emphasis on fulfilling the nutritional needs of plants, or in the everyday sense of farming without soil. The hydroponic planting technique was initiated by the increasing attention of humans. about the importance of the need for fertilizer for plants. The growth of a plant can still develop well if the nutrients needed are always sufficient.</p> Moh Sadewa Ladder, Putri Amelia H, Sucianti Mangando, Widy Widy , Nuraisyah Nuraisyah , Gita Farista Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3201 Tue, 10 Dec 2024 00:00:00 +0000 PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3202 <p><em>This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.</em></p> Nuraisyah Nuraisyah , Gita Farista , Syarif Permana Salingkat , Mohamad Risky Adhitya, Nur wahdania, Rena Rena, Arifah Rahmadhani Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3202 Tue, 10 Dec 2024 00:00:00 +0000 Eksplorasi Pengaruh Kreativitas dan Inovasi Terhadap Keberhasilan Wirausaha Muda : Studi Kasus Wisata Tepi Laut https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3203 <p><em>This research aims to analyze the influence of creativity and innovation on entrepreneurial success. This type of research uses descriptive qualitative research methods. Research subject, seaside tourism entrepreneur owner. The research object is entrepreneurial exploration, including planning, implementation and evaluation processes. The method used to collect data is observation, interviews and documentation.</em></p> Nuraisyah Nuraisyah, Gita Farista, Reza Apriansyah, Fira Ria Idul Fitri, Rahmadini Rahmadini Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3203 Tue, 10 Dec 2024 00:00:00 +0000 STRATEGI PENGEMBANGAN USAHA ALAT MUSIK DI TOKO SULTAN MUSIK KELURAHAN SIRANINDI KOTA PALU https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3250 <p><em>Strategy is an important step in determining the long-term plan of an organization. The development of musical instrument business in the Sultan Music shop is crucial considering the increasing demand for musical instruments and increasingly tight competition, especially from online sales. This study aims to determine the business development strategy at the Sultan Music Shop. With a focus on overcoming the challenges or obstacles faced and identifying strategic steps that can increase competitiveness. This study was analyzed descriptively Qualitatively with a case study approach at the Sultan Music shop. Primary data was collected through interviews with shop owners and employees while secondary data was obtained from documentation and related literature. This study shows that the Sultan Music Shop faces significant challenges in the musical instrument industry, including intense competition and the need to increase brand recognition. In this context, an effective business development strategy is essential to improve product and service quality. Sellers need to have a deep understanding of the products offered in order to explain their advantages and facilities to consumers.</em></p> Ristamala Ristamala, Fitri Almirah Maulidya, Harifa Harifa , Yulvianti Hamidu, Moh Yusuf, Suasa Suasa, Dandan Haryono, Nurhayati Hamid Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3250 Thu, 12 Dec 2024 00:00:00 +0000 KEGIATAN USAHA PENGGILINGAN DAGING PT. SOLO INDAH DI KELURAHAN LOLU SELATAN KOTA PALU https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3252 <p><em>Entrepreneurship is a creative and innovative ability that is used as a basis, tips, and resources to find opportunities for success. When compared to developed countries in the world, the number of entrepreneurs in Indonesia is still very low, the entrepreneurial intention model has been proposed as a better alternative to predict entrepreneurial activity.This study aims to determine how new entrepreneurs identify business opportunities based on creativity and entrepreneurial innovation.The purpose of this study is to analyze the factors that influence the success of meat grinding entrepreneurs in the city of Palu, by conducting direct observation methods to meat grinding business owners through questionnaires covering managerial, marketing, and operational aspects. In addition, the SWOT analysis identifies untapped market opportunities, such as the development of processed meat products and partnerships with local restaurants. This study recommends innovation to increase competitiveness in the market. These findings are expected to be a reference for new entrepreneurs in building a meat grinding business.This study cannot be said to be a complete picture of how the opportunity identification process is carried out by entrepreneurs, because each field has different conditions and problems so that further research is still needed.</em></p> Moh Akbar Lagina, Ahmad Fahrozi, Gresya Yulian Masa, Riska Amelia, Nuraisyah Nuraisyah, Syarif Permana Salingkat, Gita Farista Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3252 Thu, 12 Dec 2024 00:00:00 +0000 JELAJAH STREET FOOD TANAMODINDI: PRODUK UNGGULAN DALAM PERSPEKTIF KONSUMEN https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3253 <p><em>Street food has become a phenomenal culinary in today's modern culinary scope. The research explores consumer perspectives in identifying superior products enjoyed at street food. This research applies a descriptive qualitative approach to find an overview of consumer perspectives on superior street food products. The findings of the study found that the superior product of street food indicates that the superior product produces four main points involving authentic flavors that need to be highlighted so as to build the soul of consumers in remembering and marketing by word of mouth, then affordable prices are the main points. Furthermore, kolabarosi is mixed and matched in today's culinary and modern culinary which ultimately encourages the entrepreneurial spirit of young people in developing their creativity through street food.</em></p> Nuraisyah Nuraisyah, Gita Farista, Agus Ardi , Asti Cintami Putri, Ivana Toheke, Mahwalda Septianingsih, Mega Triana Monduale Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3253 Thu, 12 Dec 2024 00:00:00 +0000 PEMBERDAYAAN IBU PKK MELALUI PEMBUATAN HIDROPONIK RAMAH LINGKUNGAN DI DUSUN JETIS PASURUAN https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3379 <p><em>Jetis Hamlet in Prodo Village, Winongan District, Pasuruan Regency, has great agricultural potential in rice and corn cultivation, but is often threatened by flooding due to its location between two rivers. To overcome this, the hydroponic system was introduced as an innovative solution. Hydroponic training using the Wick System method was given to PKK mothers. This training aims to improve their skills in hydroponic farming which is more efficient, environmentally friendly, and flood-resistant, as well as helping to improve community welfare and food security. The research conducted on the PKK Mothers group in Jetis Hamlet, Pasuruan used the Asset Based Community Development (ABCD) approach. This approach emphasizes the utilization of assets owned by the community. As a result, PKK mothers were able to implement a hydroponic system at home, increase agricultural productivity, food security, and family income amidst the threat of flooding, and support sustainable local economic development.</em></p> Nabillah Rochmatan Lil’alamin, Ries Dyah Fitriyah Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3379 Wed, 18 Dec 2024 00:00:00 +0000 UPAYA PENCEGAHAN STUNTING MELALUI OPTIMALISASI PENGOLAHAN PRODUK LOKAL SEBAGAI SUMBER NUTRISI BALITA https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3380 <p><em>This research explores efforts to overcome stunting in Probolinggo Regency, East Java, which has a stunting prevalence of 12.97% in 2023. Research in Banyuanyar Kidul Village focuses on socialization and demonstration of making MPASI from corn, as a local village asset. Involving 145 mothers and toddlers from four posyandu. This outreach activity is a form of education and demonstration carried out with the theme "Efforts to Prevent Stunting Through Optimizing the Processing of Local Products as a Source of Nutrition for Toddlers". Research conducted on the Posyandu Mothers group in Banyuanyar Kidul Village used the Asset Based Community Development (ABCD) approach. The Assed Based Community Development (ABCD) approach is a sustainable development approach that focuses on the assets, strengths and potential of the community. The aim of this activity is to provide knowledge for mothers of toddlers about stunting and help mothers of toddlers know the benefits of local food assets such as corn which can be processed into MPASI. The results show an increase in mothers' knowledge about corn nutrition and how to process it into corn pudding as well as mothers' enthusiasm in practicing the recipe. This program has succeeded in providing education on the importance of nutrition and its use.</em></p> Qisma Ziyan Farkha , Ries Dyah Fitriyah Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3380 Wed, 18 Dec 2024 00:00:00 +0000 PENDAMPINGAN BERBASIS LOKALITAS : UPAYA KOLEKTIF MENCEGAH STUNTING DI KOMUNITAS https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3381 <p><em>Stunting is an urgent problem that needs to be resolved as soon as possible in Banyuanyar Regency. Based on the data, there is a tendency for increases and decreases each year, the peak increase in stunting prevalence rates was in 2021 when 147 people experienced stunting, in the following year, namely 2022, the stunting prevalence rate decreased to 93 people and this number increased in the following year. namely in 2023 there will be 128 people. The aim of this research is to explore stunting prevention efforts that have been carried out by the government and community groups. The method used in this research is qualitative research which prioritizes descriptive data for analysis according to the reality in the field. The results of this research found several strategic efforts made by the Banyuanyar District government to prevent stunting, namely collaborating with health institutions in Klenang Kidul Village and collaborating with universities, to accelerate efforts to prevent stunting. The business efforts carried out are 1). Early marriage prevention program, 2). Socialization starts from teenagers to pregnant women, 3). TPPS (Stunting Reduction Acceleration Team), 4). AKS (Stunting Case Audit) team program, 5). Providing intervention in the form of PMT, 6). Routine posyandu activities for toddlers and pregnant women, 7). Stunting prevention program with MPASI.</em></p> Ries Dyah Fitriyah, Selviana Anggraini Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3381 Wed, 18 Dec 2024 00:00:00 +0000 PERKEMBANGAN UMKM SANDAL DI DESA WEDORO : STUDI KASUS PENGGUNAAN ANALISIS SWOT DALAM STRATEGI PENGEMBANGAN UMKM DI ERA MODERN https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3385 <p><em>The development of the era in this modern era has an impact on all sectors in Indonesia. One of the sectors affected is the MSME economic sector. The types of MSME in Indonesia are very diverse, one of the focuses of MSMEs in this study is the sandal MSME in Wedoro, Sidoarjo. The researcher's goal is to find out how the strategies of MSME actors are in this modern era and analyze the strategies of MSME actors using SWOT analysis. This study uses a qualitative method, namely data collection techniques by conducting interviews, observations, or documentation. In this SWOT analysis we can find out what are the strengths, weaknesses, opportunities and threats faced by sandal actors in this modern era. The modern era in MSMEs has a fairly large role, with the development of advanced technology, sandal MSME actors in Wedoro Village can take advantage of it by buying and selling on online platforms such as Instagram, Shopee and so on. With this SWOT analysis, it can be expected as an evaluation for sandal MSME actors to provide better innovation.</em></p> Uswatun Khasanah, Ries Dyah Fitriyah Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3385 Wed, 18 Dec 2024 00:00:00 +0000 Kontribusi Galeri Investasi Syariah FEBI IAIN Kediri dalam Mengakselerasi Literasi Keuangan Digital Mahasiswa https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3443 <p><em>Sharia financial literacy in accordance with Islamic principles is still considered low among society, especially among the younger generation, including students. The level of sharia financial literacy in Indonesia only reaches 8.93% of the total population, far below conventional financial literacy which reaches 38.03%. This shows that the awareness and understanding of Indonesian society is still very limited. The research method in this journal consists of three main stages. The first stage is data search, which is carried out to understand the conditions and problems faced by GIS administrators. The second stage is problem analysis, where the collected data is analyzed systematically using qualitative methods. Next, there is the discussion stage to resolve the problem, this is done together with the GIS administrator. The FEBI IAIN Kediri Sharia Investment Gallery (GIS) was founded in response to the need to increase student financial literacy, especially in the context of sharia investment. GIS functions as a digital financial education center, providing training, seminars and workshops to increase understanding of sharia-based financial technology. GIS not only focuses on theory, but also provides practical experience to students through investment simulation programs. Running of GIS Febi IAIN Kediri. Kediri, at this early stage, has contributed to increasing digital financial literacy among students through increasing understanding of sharia financial products, getting used to the use of financial technology, increasing awareness of digital security, and integrating sharia principles with technology.</em></p> Aulya Purwitasari, Mochamad Ali Muchtar, Suhartini Suhartini, Andriani Andriani, Naning Fatmawatie Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3443 Fri, 20 Dec 2024 00:00:00 +0000 Analisis Kendala dan Alternatif Solusi Andragogi dalam Praktikum Mengajar pada Program Studi Ekonomi Syariah https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3448 <p><em>This study aims to explore the application of andragogy principles in the context of teaching practicum in Islamic higher education. This research is expected to provide a comprehensive understanding of effective learning methods for students and the obstacles that can occur in other universities, as well as alternative solutions that can be considered in minimizing the obstacles experienced. This study uses a qualitative approach as a research method. Data collection was carried out during the teaching practicum with three ways of observation, interviews, and documentation to related parties. The learning methods used by Postgraduate practicum students of IAIN Kediri in andragogy include: 1) Lectures; 2) Discussion and Interaction; 3) Case Study; 4) Problem-Based Learning; 5) Collaborative Learning; 6) Technology-Based Learning; 7) Simulation or Demonstration. The main obstacles faced by IAIN Kediri Postgraduate students include: 1) Lack of Practicum Student Teaching Experience; and 2) Time Management. Alternative solutions offered in dealing with these practicum obstacles include: 1) Mastering Peembelajaran which is done by practicing and asking for advice; 2) Improve Time Management Skills</em></p> Novi Rina Dewi, Sabit Baitulloh, Muhammad Khoirul Umam, Muhammad Zidni Khoiron, Nisia Yuanida, Dewi Mudawamah, Siti Fauziyah Copyright (c) 2024 JURNAL AKADEMIK PENGABDIAN MASYARAKAT https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/3448 Sun, 22 Dec 2024 00:00:00 +0000