PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA SYNAILS ART KABUPATEN BEKASI
DOI:
https://doi.org/10.61722/jiem.v4i7.12366Keywords:
Service Quality, Price, Customer SatisfactionAbstract
This study aims to determine the influence of Service Quality and Price on Customer Satisfaction, both partially and simultaneously. The population in this study consisted of all customers who had used the services of Synails Art, located in Pondok Tanah Mas, Jalan Bosih Raya, Cibitung District. The sample was determined using the purposive sampling technique, resulting in a total of 97 respondents. The results of the study indicate that Service Quality and Price have a significant influence on Customer Satisfaction at Synails Art. This is evidenced by the multiple linear regression equation, namely Y = 4.729 + 0.164X₁ + 0.532X₂. Based on the results of the simultaneous test (F-test), both independent variables were proven to have a significant influence on Customer Satisfaction, as indicated by the calculated F-value of 93.481, which is greater than the F-table value of 3.09. Meanwhile, the results of the partial test (t-test) show that the Service Quality variable has a positive and significant influence on Customer Satisfaction, with a calculated t-value of 2.174 > the t-table value of 1.986 and a significance value of 0.03 < 0.05. The Price variable was also proven to have a positive and significant influence on Customer Satisfaction, with a calculated t-value of 7.820 > the t-table value of 1.986 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.658 indicates that Service Quality and Price are able to explain 65.8% of the variation in Customer Satisfaction, while the remaining 34.2% is influenced by other factors not discussed in this study.
References
Desember, V. N. (2022). Eco-Entrepreneur. 8(2), 47–59.
Dr. Khamdan Rifa`i, SE., M. S. (2023). Kepuasan Konsumen. UIN KHAS Press. https://doi.org/https://acrobat.adobe.com/id/urn:aaid:sc:AP:3beeb1ea-2129-44af-b039-087d1d0b0c44
Estamarinda, E., & Sinarti, T. (n.d.). Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Pada Hompizz Pizza Palembang PENDAHULUAN Menurut Lupiyoadi ( 2013 : 228 ) kualitas pelayanan memiliki hubungan yang erat dengan kepuasan pelanggan .
Fauziyah, K., & Aisyah, N. (2025). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Ahass 02303 Bina Swadaya Bekasi. 1(3), 11–19.
Gadafi, M. (2024). No Title. 2(1), 39–51.
Indrasari, D. M. (2019). pemasaran dan kepuasan pelanggan. unitomo press. https://doi.org/https://acrobat.adobe.com/id/urn:aaid:sc:AP:8347d31f-02a8-407f-907c-5e2ad3a8cc42
Indrasari, M. (2019). Pemasaran & kepuasan pelanggan (M. Indrasari, Ed.; Pertama). UNITOMO PRESS.
Jasmine, P. D. (2024). Pengaruh Tangible dan Empathy Terhadap Kepuasan Konsumen pada PT . Trans Armada Indonesia , Jakarta Utara. (3).
Kasinem. (2020). Pengaruh Kepercayaan dan Kualitas Pelayanan. Journal Media Wahana Ekonomika, 17, 329–339.
Kepuasan, T., Pada, K., Ko, C., Cok, W. E., & Solo, D. I. (2021). Pengaruh kualitas produk, harga, dan kualitas pelayanan terhadap kepuasan konsumen pada cafe ko.we.cok di solo. 6(1), 1–14.
Kevin, M. (2023). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada PT . GO-JEK Indonesia , Cabang Pekanbaru. 462–468.
Kharisma, D. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen UD. Restu Mulia Pandan. JUMANSI, 32–42.
Kualitas, P., Dan, L., Terhadap, H., Pada, P., Studi, G., & Kecamatan, W. (2022). Jurnal ilmiah m-progress. 12(1), 70–83.
Malang, K., Carmelita, C. V., & Zahroh, Z. A. (n.d.). Analisis activity based costing system dalam penentuan harga pokok produksi guna menentukan harga jual gula ( Studi Kasus pada PT . PG . Kebon Agung Unit PG . Kebon Agung Kecamatan Pakisaji. 48(1), 1–10.
Nasution, S. W. (2024). Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan di Industri Restoran. 5(2), 215–222. https://doi.org/10.47065/jtear.v5i2.1714
Nugraha, J. P. (2021). Perilaku Konsumen. NEM- Anggota IKAPI. https://doi.org/https://books.google.co.id/books?id=Oa1eEAAAQBAJ&lpg=PR1&ots=scCUzNvIfA&dq=pengertian%20perilaku%20konsumen%20menurut%20para%20ahli&lr&hl=id&pg=PR4#v=onepage&q&f=false
Pelanggan, K., Ud, D. I., Kota, F., & Sitoli, G. (2023). Pengaruh kualitas pelayanan dan harga terhadap. 7(1), 9–17.
Pelayanan, P. K., & Promosi, D. A. N. (2022). Adanya teknologi informasi saat ini memudahkan para pengguna smartphone untuk mengakses dan memanfaatkan teknologi dan aplikasi yang ada .
Pengetahuan, I. (2020). Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Pada Pengguna Jasa Service di Dealer Honda Wahana Ciputat. 4(1), 26–37.
Solihin. (2024). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan. Ilmu Bisnis, Ekonomi, Manajemen, Dan Akuntansi, 2, 129–141. https://doi.org/https://jibema.murisedu.id/index.php/JIBEMA/article/view/79/35
Sugiyono, D. (2019). Metode penelitian, kuantitatif, kualitatif, dan R&D. ALFABETA. https://doi.org/www.cvalfabeta.com
Wahidah, W. (2023). Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. 4(1), 65–72. https://doi.org/10.47065/jtear.v4i1.860
Wati, E. S., & Fasa, M. I. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Syariah Pendahuluan. 7083(1), 53–62.
Weda, W. (2022). Perilaku Konsumen. UB Press. https://doi.org/https://books.google.co.id/books?id=RbyfEAAAQBAJ&lpg=PP1&ots=-VMs6FCcmS&dq=pengertian%20perilaku%20konsumen%20menurut%20para%20ahli&lr&hl=id&pg=PP1#v=onepage&q&f=false
Downloads
Published
Issue
Section
License
Copyright (c) 2026 JURNAL ILMIAH EKONOMI DAN MANAJEMEN
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
