Pengaruh Content Marketing, Dan Kualitas Layanan Marketplace Terhadap Kepuasan Pelanggan Toko Centatex Printing Di Kota Depok
DOI:
https://doi.org/10.61722/jiem.v4i8.12418Keywords:
Content Marketing, Marketplace Service Quality, Customer Satisfaction.Abstract
Abstract - This study aims to analyze the effect of Content Marketing and Marketplace Service Quality on Customer Satisfaction at Centatex Printing Store in Depok City, both partially and simultaneously. This research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 87 respondents and analyzed using the Statistical Product and Service Solutions (SPSS) software. The results indicate that Content Marketing and Marketplace Service Quality each have a positive and significant effect on Customer Satisfaction, with a significance value of 0.000 < 0.05. Simultaneously, both variables also have a positive and significant effect on Customer Satisfaction, with an F-value of 40.614, which is higher than the F-table value of 3.11, and a significance value of 0.000 < 0.05. The correlation coefficient (R) of 0.701 indicates a strong relationship, while the coefficient of determination (R²) of 0.492 shows that Content Marketing and Marketplace Service Quality explain 49.2% of the variation in Customer Satisfaction.
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