Analysis Of Generation Z Consumer Behavior In Assessing The Quality Of Msme Products In Dimsum Mentai 77 Pamulang Through Digital Information

Abstract

The rapid development of the digital ecosystem has shifted the culinary consumption behavior of Generation Z, where digital information serves not only as a promotional medium but also as a primary stimulus in evaluating product quality. This study aims to analyze how Generation Z processes digital information and evaluates product quality within the culinary Micro, Small, and Medium Enterprises (MSMEs) sector, focusing on the case study of Dimsum Mentai 77 in Pamulang. Utilizing a qualitative approach through a Systematic Literature Review, data were collected by examining academic literature regarding consumer behavior, digital marketing, and product quality assessment. The findings indicate that Generation Z possesses high digital literacy, prompting them to actively cross-validate information through online reviews (eWOM) before trusting a brand's digital image. Product quality evaluation focuses not only on taste consistency and packaging aesthetics but also demands alignment between digital narratives and physical product quality to prevent post-purchase dissatisfaction. The implications of this study require local culinary MSMEs to integrate transparent digital communication strategies, respond proactively to consumer feedback, and maintain consistent quality to build long-term trust in the digital economy era.