Analisis Pelayanan Salesman dalam Membangun Hubungan dengan Pelanggan pada CV Tulus Jaya Sejahtera
DOI:
https://doi.org/10.61722/jiem.v4i11.13387Keywords:
Customer Relationships;, Customer Service;, Salesperson;, Salesperson Service.Abstract
Penelitian ini bertujuan untuk mengoptimalkan pelayanan tenaga penjualan dalam membangun hubungan pelanggan di CV Tulus Jaya Sejahtera. Penelitian ini menggunakan metode deskriptif kualitatif. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi yang melibatkan tenaga penjualan yang berinteraksi langsung dengan pelanggan. Hasil penelitian menunjukkan bahwa pelayanan tenaga penjualan meliputi menyapa pelanggan, memperkenalkan diri dan perusahaan, menjelaskan keunggulan produk, menawarkan bantuan, dan memperhatikan kebutuhan pelanggan. Tenaga penjualan juga perlu menyesuaikan karakteristik komunikasi mereka dengan pelanggan yang berbeda. Namun tantangannya meliputi perbedaan sikap pelanggan dan kebutuhan akan dukungan perusahaan dalam pengiriman produk tepat waktu dan penanganan pengembalian produk. Penelitian ini menunjukkan bahwa komunikasi yang baik, pemahaman kebutuhan pelanggan, dan dukungan perusahaan merupakan aspek penting yang perlu dipertimbangkan dalam meningkatkan kualitas pelayanan tenaga penjualan dan menjaga hubungan pelanggan.
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