PENGARUH LOKASI DAN STRATEGI PEMASARAN TERHADAP PENJUALAN BAKSO BAKAR JUMBO ANTUM ARSYA DI JL.TEMPULING MEDAN, SUMATERA UTARA
DOI:
https://doi.org/10.61722/jiem.v2i6.1773Keywords:
Abu Ahmad, Grilled Meatballs, Culinary, Location, Marketing StrategyAbstract
This study aims to analyze the effect of location and marketing strategy on the sales of Bakso Bakar Jumbo Antum Arsya. With a quantitative and qualitative approach, this research identifies key factors that influence sales success. Data was collected through customer surveys, interviews with management, and social media analysis. The results show that a strategic location and the implementation of effective marketing strategies significantly increase sales. The findings provide insights for culinary entrepreneurs in growing their business. Translated with DeepL.com (free version).
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