Pengaruh Harga, Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kopi Kenangan Di Kota Bekasi
(Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya)
DOI:
https://doi.org/10.61722/jiem.v2i7.2283Keywords:
Price, facilities, service qualityAbstract
The influence of price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi (study of management study program students class of 2020, Bhayangkara University, Jakarta Raya). This research aims to determine partially and simultaneously the relationship between price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi. This research is research with a quantitative approach, a technique based on the philosophy of positivism that is used is the Slovin formula. The population in this study were all The Originate consumers in the 2020 Management study program, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing using SmartPLS 4 software. The research results show that price has no partial effect on customer satisfaction. Facilities partially have a positive effect on customer satisfaction. Service quality partially has a positive effect on customer satisfaction. Simultaneous test results show that price, facilities and service quality simultaneously influence customer satisfaction
References
(2012), G. T. (2020). Tinjauan Pustaka Tinjauan Pustaka. Convention Center Di Kota Tegal, 938, 6–37.
(2012), K. dan A. (2023). Pengaruh Promosi, Phisical Evidence, Harga Pemasaran Digitalterhadap Keputusan Pembelian Pada E-Commerce Shopee Di Kota Manado the Effect of Promotion , Phisical Evidence , Digital Marketing Price on Purchase Decisions At E-Commerce Shopee in Manado City. Jurnal Emba Vol 11 No 1 Februari 2023, 11(1), 786–797.
(2019:19), S. (2023). Pengaruh Kualitas Pelayanan Terhadap Loyalitas Mahasiswa Dengan Kepuasan Sebagai Variabel Intervening. Prosiding, 3(4), 10–17. https://doi.org/10.59134/prosidng.v3i.288
(2019), G. et al. (2021). Analisis dan Determinan Nilai Tukar Petani Tanaman Pangan (NTPP) di Provinsi Sulawesi Selatan. AGRITEXTS: Journal of Agricultural Extension, 45(2), 146. https://doi.org/10.20961/agritexts.v45i2.57364
(2020), N. H. dan N. E. H. (2020). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT Tanjung Uncang Di Kota Batam. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(3), . 34-43.
(2022), T. dan Y. (2022). BAB II KAJIAN PUSTAKA 2.1. Landasan Teori 2.1.1. Pemasaran. Bab Ii Kajian Pustaka 2.1, 12(2004), 7–25.
(Cindy Magdalena Gunarsih, 2021) . (2021). Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Di Toko Pelita Jaya Buyungon Amurang. Productivity, 2(1), 69–72. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32911
(Santosa, 2022). (2023). Pengaruh Harga, Fasilitas, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kopi Kenangan Di Kota Tangerang. Http://Repositori.Buddhidharma.Ac.Id/1875/3/COVER%20-%20BAB%20III.Pdf, 1–71.
Alvin Mariansyah dan Amirudin Syarif (2020). (2020). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Cafe Kabalu. Jurnal Ilmiah Bina Manajemen, 03(02), 134–146.
Brigada endah (2023). (n.d.). Pengaruh promosi, harga, dan kualitas pelayanan terhadap kepuasan pelanggan pada graha fitness di kota batam.
Danang Sunyoto (2019:131. (2023). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Membelian Produk Wardah. Jurnal Akuntansi Dan Bisnis, 9(1), 104–119. https://doi.org/10.47686/jab.v9i1.584
Downloads
Published
Issue
Section
License
Copyright (c) 2024 JURNAL ILMIAH EKONOMI DAN MANAJEMEN
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
