PERAN INFLUENCER MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK DI E-COMMERCE

Authors

  • Fikry Haikal Universitas Islam Negeri Sumatera Utara
  • Laura Natasya Saragih Universitas Islam Negeri Sumatera Utara
  • Nanda Meyshinta Universitas Islam Negeri Sumatera Utara
  • Nurbaiti Nurbaiti Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.61722/jiem.v3i1.3517

Keywords:

Influencer, E-Commerce, Media Social

Abstract

This study examines the role of influencer marketing in enhancing product sales in e-commerce, focusing on the increasing use of social media that influences consumer behavior. The objective is to explore the impact of influencer marketing strategies on purchasing decisions. A descriptive qualitative approach was employed, analyzing relevant literature from various sources. The findings indicate that influencer marketing not only increases brand awareness but also builds consumer trust through authentic interactions. Carefully selected influencers can reach a broader audience and create a positive impact on product sales. The conclusion emphasizes the importance of choosing influencers that align with the target market characteristics. Recommendations for companies include considering market segmentation and the influencer's reputation in their marketing strategies to maximize sales potential and build long-term relationships with consumers.

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Published

2024-12-23

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Section

Articles