STRATEGI PEMASARAN BERBASIS SEGMENTASI: MENENTUKAN, MENGANALISIS, DAN MERAMALKAN PASAR SASARAN UNTUK PENINGKATAN KINERJA BISNIS

Authors

  • Dinda Dewi Rahma Wijaya Universitas Islam Negeri Sumatera Utara
  • Syahfitri Ronauli Daulay Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.61722/jiem.v3i2.3877

Keywords:

Marketing Strategy, Market Segmentation, Consumer Behavior Analysis, Market Forecast, Business Performance, Competitive Advantage.

Abstract

This research aims to explore segmentation-based marketing strategies that can be used to determine, analyze and forecast target markets in order to improve business performance. Proper market segmentation is an important factor in formulating effective marketing strategies, because it allows companies to understand consumer preferences and needs in more depth. In this research, various consumer behavior analysis methods and marketing theories are used to identify potential market segments, as well as formulate marketing strategies that can improve business performance. In addition, this research also discusses the importance of market forecasts in anticipating future market trends, which helps companies make more informational and strategic decisions. The results of this research show that implementing an appropriate segmentation strategy can provide a significant competitive advantage for a company in achieving its business goals.

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Published

2025-01-18

Issue

Vol. 3 No. 2 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)

Section

Articles

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