Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Toko Besi Raja Baja Cipondoh Tangerang Kota

Authors

  • Nela Anisa Universitas Pamulang
  • Rosa Lesmana Universitas Pamulang

DOI:

https://doi.org/10.61722/jiem.v3i3.3956

Keywords:

Price, Promotion, purchase decision

Abstract

The development of business creates business competition, Raja Steel Iron Shop Cipondoh Tangerang City is a company that is also experiencing the impact of current business competition. This study aims to determine the effect of price and promotion on consumer purchasing decisions at the Cipondoh Steel King Iron Shop. This type of research is quantitative research and the data collection technique used in this research is a questionnaire. The population in this study were consumers who had bought products at the Cipondoh Raja Steel Iron Shop with a sample size of 91 respondents. The results of this study price and promotion have a positive and significant influence on purchasing decisions at the Iron King Steel Shop Cipondoh Tangerang City.

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Published

2025-01-28

Issue

Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)

Section

Articles

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