CHALLENGES AND PROCESSES OF AGRIBUSINESS MANAGEMENT IN THE AGRICULTURAL SECTOR IN INDONESIA (TANTANGAN DAN PROSES MANAJEMEN AGRIBISNIS PADA SEKTOR PERTANIAN DI INDONESIA)

Abstract

Indonesia as an agrarian country has great potential in the agricultural sector which is the main pillar of the national economy. Agribusiness plays a strategic role in supporting food security, economic growth, job creation, and poverty alleviation, especially in rural areas. However, the sector faces various complex challenges, such as limited productive land, low adoption of modern technology, climate change, and unsustainable agricultural practices. This research aims to identify key challenges in the agribusiness sector in Indonesia, develop effective management strategies, and provide policy recommendations to improve agribusiness performance and sustainability. The research method used a qualitative approach with literature analysis and descriptive data. The results showed that optimization of natural resources through environmentally friendly technology, capacity building of farmers through training, and governance reform of the agribusiness sector are needed to face these challenges. In addition, opportunities for organic product development and utilization of digital technology can be innovative solutions for the agribusiness sector. The implementation of holistic management strategies and collaboration between the government, business actors, and the community are the keys to successful sustainable agribusiness development in Indonesia.