Distingsi dan Tujuan Model Bisnis

Authors

  • Mimbha Nur Indhasari Universitas Islam Malang
  • Jeni Susyanti Univeristas Islam Malang

DOI:

https://doi.org/10.61722/jiem.v3i5.4413

Keywords:

Keywords: Distingsi;purpose;business model

Abstract

A business model is a basic framework that explains how organizations create, deliver, and capture value. This paper discusses the distingsi or differences between various business models and identifies the main objectives of each model. Through a review of classical and contemporary models, this paper highlights the importance of strategy in choosing the right business model to achieve sustainable competitive advantage. This study uses a descriptive-qualitative approach with literature study and case study as the main methods

References

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Kompas.com. (2023, Februari 20). Strategi Gojek dan Ruangguru dalam mengembangkan model bisnis di era digital.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley

Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172–194. https://doi.org/10.1016/j.lrp.2009.07.003

Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019–1042. https://doi.org/10.1177/0149206311406265.

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Published

2025-05-03