Pengaruh Brand Image, Store Atmosphere, Service Quality, dan Product Quality terhadap Customer Satisfaction pada Pelanggan Kopikina
DOI:
https://doi.org/10.61722/jiem.v3i7.5815Keywords:
Brand Image, Store Atmosphere, Service Quality, Product Quality, Customer Satisfaction, Coffee shopAbstract
Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh brand image, store atmosphere, service quality, product quality terhadap customer satisfaction pada pelanggan Kopikina. Penelitian ini menggunakan pendekatan kuantitatif menggunakan kuesioner sebagai alat pengumpulan data dengan analisis SEM menggunakan program SmartPLS versi 4.0. Hasil Penelitian menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina. Store atmosphere berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina. Service quality berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina. Product quality berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina.
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