Strategi Bank Nagari untuk 5 (Lima) Tahun Kedepan (2025-2030)

Authors

  • Rusdi Rusdi Universitas Putra Indonesia "YPTK" Padang
  • Syafwandi Syafwandi Universitas Putra Indonesia "YPTK" Padang

DOI:

https://doi.org/10.61722/jiem.v3i8.6345

Keywords:

Strategic Management, SWOT Analysis, Bank Nagari

Abstract

This study aims to formulate a development strategy for Bank Nagari for the next five years (2025–2030) based on SWOT analysis. Bank Nagari, as the Regional Development Bank (BPD) of West Sumatra, plays a strategic role in driving regional economic growth, improving financial inclusion, and supporting MSMEs. Using a qualitative descriptive approach, this study identifies internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence Bank Nagari's performance. The analysis results in several priority strategies, including service digitalization, technology-based product diversification, strategic partnerships with local governments and the private sector, and strengthening governance based on Good Corporate Governance (GCG) principles. The implementation of these strategies is expected to enhance competitiveness, expand market share, and strengthen Bank Nagari's role as a driver of regional economic growth.

References

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Wheelen, T. L., & Hunger, J. D. (2018). Strategic Management and Business Policy: Globalization, Innovation, and Sustainability. Pearson Education.

Otoritas Jasa Keuangan. (2024). Laporan Perbankan Indonesia. OJK.

Bank Nagari. (2024). Laporan Tahunan dan Rencana Bisnis Bank Nagari. Padang: Bank Nagari.

World Bank (2020), Global Financial Inclusion Database

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Published

2025-08-21