PERANCANGAN VIDEO IKLAN MOTION GRAPHIC SEBAGAI STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM VYCTORY BAKERY & SNACK

Authors

  • Gabriella Florencia Sonatha Lindartono Universitas STEKOM, Semarang
  • Irdha Yunianto Universitas STEKOM, Semarang
  • Aris Sarwo Nugroho Universitas STEKOM, Semarang

DOI:

https://doi.org/10.61722/jiem.v3i10.6774

Keywords:

MSME, motion graphic, advertisement video, ADDIE, Likert scale

Abstract

This study aims to design and develop a motion graphic advertisement video as a digital promotion strategy for the MSME Vyctory Bakery & Snack. The research utilizes the ADDIE development model, which consists of Analysis, Design, Development, Implementation, and Evaluation. The final product consists of two advertisement videos with a duration of 30–40 seconds each. The evaluation was conducted using a questionnaire based on a five-point Likert scale to assess the feasibility in terms of design, information, as well as editing and animation aspects. The results indicate that the advertisement videos fall within the “good” to “very good” category, demonstrating their effectiveness and efficiency as digital promotional media for MSMEs.

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Published

2025-10-17

Issue

Vol. 3 No. 10 (2025): Oktober

Section

Articles

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