PENGARUH BRAND IMAGE PRODUK SCARLETT TERHADAP KEPUTUSAN PEMBELIAN REMAJA PUTRI
DOI:
https://doi.org/10.61722/jiem.v2i1.722Keywords:
Influence of Brand Image, marketing strategy, purchasing decisions among young womenAbstract
The purpose of this research is: (1) to determine the influence of the brand image of Scarlett products. (2) to determine purchasing decisions among young women. In the research it is known that brand image and purchasing decisions of young women. This research method is quantitative, the data collection technique used in this research is Probability Sampling. The population in this study consisted of 90 respondents who came from young women who used Scarlett products. Data processing in this research uses SPSS version 25. Keywords: Brand Image, Purchase Decision
References
Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press.
Basu, Swastha.2010.Manajemen Pemasaran : Analisa dan Perilaku Konsumen. Yogyakarta. BPFE UGM
Fandy Tjiptono. 2015. Strategi Pemasaran, Edisi 4, Andi Offset, Yogyakarta.
Kotler dan Armstrong. (2014). Manajemen Pemasaran. Edisi 15. Jilid 1. Jakarta: Erlangga
Kotler, Amstrong. 2001. Prinsip-prinsip pemasaran, Edisi keduabelas, Jilid 1. Jakarta: Erlangga
Kotler, Philip & Armstrong, Gary. 2010. Prinsip-prinsip Pemasaran. Edisi ke 12. Jilid 1. Jakarta : Penerbit Erlangga.
Kotler, Philip., Keller, Kevin L. (2013). Manajemen Pemasaran, Jilid Kedua, Jakarta: Erlangga.
Stanton, William J. 2013. Prinsip Pemasaran. Alih Bahasa oleh Buchari Alma.
Tjiptono Fandy, 2007, Strategi Pemasaran, Andy Offset, Yogyakarta
Yusuf, A. 2021. The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City. Budapest International Research and Critics Institute- Journal (BIRCI-Journal, 2 (1), 472–481.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 JURNAL ILMIAH EKONOMI DAN MANAJEMEN
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
