Analisis Strategi Kampanye Iklan Online Dalam Meningkatkan Brand Awareness Pada VR Journey Indonesia Senayan Park
DOI:
https://doi.org/10.61722/jiem.v3i12.7819Keywords:
Online Advertising Campaign, Brand Awareness, Digital Marketing, VR Journey, SWOTAbstract
Abstrak. This study aims to analyze the online advertising campaign strategy implemented by VR Journey Indonesia in an effort to increase brand awareness. In today's digital era, marketing through social media and other digital platforms is the main strategy in reaching consumers more widely and efficiently. VR Journey Indonesia utilizes virtual reality technology to convey educational stories based on immersive experiences, supported by intensive digital campaigns.The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. Data analysis was carried out using the SWOT approach to identify strengths, weaknesses, opportunities, and threats in the digital marketing strategy being implemented.The results of the study show that the online advertising campaign carried out by VR Journey Indonesia has strengths in educational and innovative technology-based content, as well as attractive promotional strategies through social media. However, there are challenges in terms of technology education to consumers who are not yet familiar with digital marketing. With the right strategy, digital marketing has proven effective in increasing brand awareness and strengthening VR Journey Indonesia's position in the educational digital market
Keywords: Online Advertising Campaign, Brand Awareness, Digital Marketing, VR Journey, SWOT.
References
Ariyanto, A., Bangun, R., Indillah, M. R. M., Trenggana, A. F. M., Sholihah, D. R., Ariyanti, M., ... & Bancin, J. B. B. (2023). Manajemen Pemasaran Chakti, G. (2019). The Book Of Digital Marketing: Buku.
Bungin, B. (2007). Penelitian Kualitatif (Ekonomi, Kebijakan, dan Ilmu Sosial Lainnya). Jakarta: PT Fajar Interpratama Offset.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.
Zuchri Abdussamad, S. M. (2021). Metode Penelitian Kualitatif. CV. Syakir Media Press.
Januardani, F. D., Andayani, W., Simanjuntak, E. R., Nurdiansyah, H., Widyanti, O. N., Van Marsally, S., ... & Satrio, V. (2023). DIGITAL MARKETING: Teori dan Implementasi Strategi Digital Marketing. PT. Sonpedia Publishing Indonesia.
Kartawaria, J. R., & Normansah, A. C. (2023). Penerapan Digital Marketing - 6Sebagai Strategi Pemasaran Perusahaan Start-Up. KOMUNIKATA57, 4(1), 21- 29.
Gita Ramadhani, Sugeng Widodo. Pengaruh Citra Merek Terhadap Keputusan Pembelian Kartu Perdana Tri pada Warga Kelurahan Pondok Karya Kota Tangerang Selatan
Jerry Maytanius,Leonerdo, Haris Wahyudi, Kelvin, Ricky Lim, Anthony Sentoso. (2023). Jurnal PKM (JPKM) Vol.4 No.2 e-ISSN : 2745-4053.Sumber:https://ejournal.sisf okomtek.org/index
Adiguna, M. A., Widagdo, B. W., & Anis, M. (2023). JARI: Jurnal Pengabdian Kepada Masyarakat Republik Indonesia PENTINGNYA PENGETAHUAN DIGITAL MARKETING UNTUK ENTREPREUNERSHIP. 1(2), 1–9. https://mypublikasi.com/index.php/JARI
Mansir, F., & Fatimah, S. (2021). Penggunaan Aplikasi Pembukuan Melalui Digital Marketing dan Media Sosial Pada UMKM Bangunjiwo Bantul. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(2), 256-262.
Maytanius, J., Wahyudi, H., Lim, R., & Sentoso, A. (2023). Analisis Digital Marketing UMKM Creativ. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(2), 1563-1567.
Melandi, I. K., Budiman, A., & Yusuf, I. (2023). Analisis strategi pemasaran digital pada travelxism menggunakan digital marketing canvas. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 1107-1122.
Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan media sosial sebagai media promosi. Jurnal Common, 3(1), 71-80.
Pratiwi, A. M., & Rohman, A. (2023). Penerapan Strategi Digital Marketing Dalam Meningkatkan Omset Dengan Pendekatan Analisis Swot Perspektif Marketing Syariah Pada Toko Fihadaessie Surabaya. Jesya (Jurnal Ekonomi dan Ekonomi Syariah), 6(1), 881-898.
Safa’atin, H. N., & Abidin, M. I. (2024). PENERAPAN DIGITAL MARKERTING Jurnal Pengabdian Bukit Pengharapan, 4(1), 137-143.
Shinta, Agustina. Manajemen pemasaran. Universitas Brawijaya Press, 2011. Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Dave Chaffey, Fiona Ellis-Chadwi Digital Marketing: Strategy, Implementation and Practice
Downloads
Published
Issue
Section
License
Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
