JURNAL ILMIAH EKONOMI DAN MANAJEMEN

Pengaruh Word Of Mouth, Harga Dan Cita RasaTerhadap Keputusan Pembelian Sambal Cumi Dan Udang

Novri Wardana — 2024-08-01

This research aims to analyze the influence of Word of Mouth (WOM), price and taste on purchasing decisions for squid and shrimp chili sauce, especially for Sambel Domble customers. The research method used was a survey by distributing questionnaires to 100 respondents who were Sambel Domble customers. The collected data was tested using instrument tests using validity and reliability tests. The classical assumption test uses tests: multicollinearity, heteroscedasticity, autocorrelation and normality. Data analysis techniques use multiple linear regression tests, t tests, F tests and R² tests.The results of the research show that Word of Mouth (WOM), price and taste together have a significant influence on purchasing decisions for squid and shrimp chili sauce for Sambel Domble customers.

PENGARUH ONLINE CUSTOMER REVIEW, DISKON, DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN (SURVEI TERHADAP PENGGUNA E-COMMERCE TOKOPEDIA DI SURAKARTA)

Devin Yanuar Hardiyanto — 2024-08-01

. This research aims to analyze the significance of the influence of online customer reviews, discounts and live streaming on Tokopedia e-commerce purchasing decisions in Surakarta. The types of data used are quantitative data and qualitative data. The data sources in this research are primary and secondary data. The population in this study is the unknown number of Tokopedia e-commerce users. The sampling method is purposive sampling or sampling with certain characteristics with a sample size of 100 people. The data analysis methods used are descriptive analysis, multiple linear regression analysis, t test, F test, and coefficient of determination test (R2) The questionnaire has been tested for validity and reliability, the results are valid and reliable, and meets the classical assumption test. The results of this research using multiple linear regression analysis show that online customer reviews, discounts, and live streaming have a significant influence on purchasing decisions for Tokopedia e-commerce purchases in Surakarta..

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PT. NAWASENA PUTRA WINDU)

Muhammad Kevin Aribi — 2024-08-01

Nawasena Putra Windu is engaged in the supplier industry of several large trade products such as fertilizers, stationery, textiles, laboratory equipment, and even oil palm fruit plantations. The purpose of this study is to find out how and how much leadership style and work motivation influence employee performance. This study uses a statistical quantitative method processed through SPSS version 21. The t-test produced a leadership style (X1) that did not have a significant effect on employee performance partially because it made a tcal value of 0.478 < 2.039 and a substantial value of 0.636 > 0.05 so that Ha1 was rejected, work motivation (X2) had a significant effect on employee performance partially because it produced a tcal value of 9.793 > 2.039 and a significance value of 0.000 < 0.05 so that Ha1 was accepted. However, the f-test produced a positive and significant effect on employee performance simultaneously. It made a Fcal of 82,009 > a table of 3.30 and a significance value of 0.000 < 0.05 so Ha3 was accepted. Therefore, if the leadership style and work motivation improve, the performance of employees will also be better.