JURNAL ILMIAH EKONOMI DAN MANAJEMEN

EFESIENSI JADWAL PROYEK ACARA PERNIKAHAN MELALUI CPM (CRITICAL PATH METHOD): STUDI KASUS WISMO & AMALIA

Sun, 22 Jun 2025 00:00:00 +0000

Effective time management is a critical factor in the successful execution of a wedding event. This study aims to analyze the schedule efficiency of the wedding project for Wismo & Amalia using the Critical Path Method (CPM). The method is applied to identify the critical path that determines the project duration and minimizes potential delays. Data were collected through direct observation, interviews, and documentation of the activity schedule during the preparation process. The analysis revealed that the critical path consists, MC/entertainment, rehearsal, and the event execution, with a total duration of 27 days. Non-critical activities have flexible time buffers that can be utilized to anticipate obstacles without affecting the overall schedule. These findings confirm the effectiveness of CPM in optimizing time management for small to medium-scale wedding project. The practical implication of this study is the enhancement of time control, which facilitates smooth event implementation and timely completion.

TANTANGAN DAN PELUANG DALAM PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) SEBAGAI SUMBER PEMBIAYAAN PEMBANGUNAN DAERAH: STUDI DI PROVINSI KEPULAUAN RIAU

Sat, 28 Jun 2025 00:00:00 +0000

Pendapatan Asli Daerah (PAD) merupakan indikator penting dalam mengukur kemandirian fiskal suatu daerah, khususnya dalam konteks otonomi daerah yang menuntut pemerintah daerah untuk mampu membiayai pembangunan secara mandiri dan berkelanjutan. Provinsi Kepulauan Riau sebagai wilayah yang strategis dan kaya sumber daya memiliki potensi besar dalam meningkatkan PAD, namun masih menghadapi berbagai tantangan seperti lemahnya sistem pemungutan, rendahnya kesadaran pajak masyarakat, keterbatasan sumber daya manusia, dan ketergantungan terhadap sektor-sektor tertentu yang bersifat fluktuatif. Studi ini bertujuan untuk menganalisis tantangan dan peluang dalam peningkatan PAD di Provinsi Kepulauan Riau, serta merumuskan strategi optimalisasi yang dapat diterapkan oleh pemerintah daerah. Metode yang digunakan adalah pendekatan kualitatif dengan analisis deskriptif berdasarkan data sekunder dan tinjauan kebijakan fiskal daerah. Hasil penelitian menunjukkan bahwa meskipun terdapat berbagai kendala struktural dan operasional, pemerintah daerah masih memiliki peluang besar untuk meningkatkan PAD melalui digitalisasi pelayanan pajak, pengembangan sektor pariwisata dan maritim, peningkatan kerja sama dengan sektor swasta, serta reformasi tata kelola fiskal berbasis transparansi dan akuntabilitas. Dengan strategi yang tepat dan kolaboratif, peningkatan PAD di Kepulauan Riau tidak hanya akan memperkuat kapasitas fiskal daerah, tetapi juga mendorong pembangunan ekonomi lokal yang inklusif dan berkelanjutan.

OPTIMALISASI MEDIA SOSIAL SEBAGAI SARANA PROMOSI EFEKTIF DI RESTO OCEAN GARDEN STASIUN MALANG

Deni Malik, Irfa’ Billah, Ismi Iftikad — Sat, 28 Jun 2025 00:00:00 +0000

This study aims to analyze social media optimization strategies as an effective promotional tool for Resto Ocean Garden Stasiun Malang. In today's competitive digital era, leveraging social media platforms like Instagram has become crucial for enhancing visibility and attracting customers. The research employs a qualitative approach with a case study design, utilizing interviews, observations, and social media content analysis. The findings reveal that implemented promotional strategies - including regular visual content uploads, collaborations with local influencers, and prompt customer responses - have successfully increased engagement, customer visits, and loyalty. However, the study also identifies several limitations, such as the lack of quantitative analysis regarding the effectiveness of each content type and its financial impact. These findings provide practical contributions for culinary business operators in optimizing digital marketing strategies more strategically and measurably.

PEMBANGUNAN EKONOMI PERSPEKTIF MAQASHID SYARIAH

Wed, 02 Jul 2025 00:00:00 +0000

Pembangunan ekonomi merupakan aspek fundamental dalam upaya meningkatkan kesejahteraan masyarakat secara menyeluruh, terutama dalam konteks masyarakat Muslim yang menjunjung tinggi nilai-nilai spiritual, moral, dan etika. Dalam perspektif Islam, pembangunan ekonomi tidak hanya diukur dari pertumbuhan statistik semata, melainkan juga dari sejauh mana proses tersebut mampu menjaga, melindungi, dan mengembangkan nilai-nilai dasar kehidupan manusia. Artikel ini mengeksplorasi penerapan prinsip Maqasid Syariah sebagai kerangka konseptual dalam merumuskan strategi pembangunan ekonomi yang berkelanjutan, inklusif, berkeadilan, dan berorientasi pada nilai-nilai kemanusiaan universal. Maqasid Syariah merupakan konsep utama dalam ekonomi Islam yang bertujuan untuk mencapai kemaslahatan umat manusia melalui perlindungan terhadap lima aspek pokok: agama, jiwa, akal, keturunan, dan harta. Dengan menggunakan metode penelitian kualitatif berbasis studi pustaka, artikel ini membahas penerapan Maqasid Syariah dalam pengembangan produk keuangan Islam dan implementasinya dalam praktik ekonomi. Pembangunan ekonomi Islam yang berbasis pada Maqasid Syariah tidak hanya menekankan pertumbuhan material, tetapi juga menyeimbangkan antara dimensi spiritual, sosial, etika, moral, dan kesejahteraan kolektif yang berkelanjutan.

Kontingensi Kepribadian dan Lingkungan pada Perilaku Kerja yang Menurunkan Produktifitas di Tempat Kerja yang Dipengaruhi Faktor Kebosanan

Thu, 03 Jul 2025 00:00:00 +0000

Penelitian ini menguji pengaruh kebosanan pada perilaku kerja yang menurunkan produktivitas yang dimoderasi faktor kepribadian dan faktor lingkungan. Penelitian ini memilih populasi di zona kerja yang memiliki tekanan kerja yang cukup tinggi dengan pengambilan sampel sebanyak 200 sampel. Analisis regresi yang digunakan menemukan bahwa ada pengaruh signifikan antara kebosanan pada perilaku kerja yang menurunkan produktivitas, ada pengaruh signifikan antara faktor kepribadian pada perilaku kerja yang menurunkan produktivitas, tidak ada pengaruh signifikan antara faktor kepribadian dalam memoderasi pengaruh kebosanan pada perilaku kerja yang menurunkan produktivitas, tidak ada pengaruh signifikan antara faktor lingkungan pada perilaku kerja yang menurunkan produktivitas, tidak ada pengaruh signifikan antara faktor lingkungan dalam memoderasi pengaruh kebosanan pada perilaku kerja yang menurunkan produktivitas.

Kata Kunci: Kebosanan, Perilaku kerja yang menurunkan produktivitas, Faktor Kepribadian, Faktor Lingkungan.

ANALISIS PENGELOLAAN DANA DESA DALAM MENINGKATAN EKONOMI MASYARAKAT DESA (STUDI KASUS: DESA LEBAK WANGI KECAMATAN SEPATAN TIMUR KABUPATEN TANGERANG)

Wed, 02 Jul 2025 00:00:00 +0000

Pengelolaan Dana Desa merupakan semua kegiatan yang meliputi perencanaan, pelaksanaan, penatausahaan, pelaporan, dan pertanggungjawaban keuangan desa. Penelitian ini bertujuan untuk mengetahui pengelolaan dana desa di Desa Lebak wangi sudah sesuai dengan asas-asas pengelolaan keuangan desa berdasarkan Permendagri Nomor 20 Tahun 2018 dan berdampak kepada peningkatan ekonomi masyarakat desa dan untuk mengetahui hambatan-hambatan yang terjadi dalam pengelolaan keuangan desa. Adapun metode penelitian yang digunakan adalah kualitatif menekankan pada asas-asas pengelolaan keuangan desa berdasarkan Permendagri Nomor 20 Tahun 2018 seperti Transparansi, Akuntabilitas dan Partisipasi Masyarakat. Data dikumpulkan berdasarkan teknik pengumpulan data seperti observasi, wawancara dan dokumentasi. Teknik analisis data yang dilakukan peneliti adalah reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa pengelolaan keuangan desa di Lebak wangi belum sesuai dan belum maksimal dengan asas-asas pengelolaan keuangan desa seperti transparansi, akuntabilitas dan partispasi masyarakat. Adapun hambatan yang terjadi dalam pengelolaan keuangan desa di Desa Lebak wangi Kecamatan Sepatan Timur Kabupaten Tangerang yaitu sumber daya manusia yang masih lemah dan tidak terdapat data mengenai Potensi Desa.

Meningkatkan Daya Saing Perusahaan Elektrikal Mekanikal PT Cipta Lestari Teknik Melalui Analisis Matriks SWOT dan Penetapan Strategi yang Efektif

Fika Febiati, Maya Kristanti, Natanael Murjono, Retno Wulandari Putri — Wed, 02 Jul 2025 00:00:00 +0000

In an era of increasingly competitive business competition, companies are required to have the right strategy to maintain and improve their competitiveness. This study aims to analyze the internal and external factors that affect the competitiveness of PT Cipta Lestari Teknik, a company engaged in research materials, through a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). This method is used to identify the strengths, weaknesses, opportunities, and threats faced by the company, and determine the company's position in the SWOT matrix. Furthermore, the results of the analysis are used as the basis for formulating the most effective strategy to improve the company's competitiveness. The results showed that the company has significant strengths such as a competent research team, modern equipment, and an extensive network of relationships, with an IFAS value of 0.85. On the other hand, external opportunities such as increasing research demand and government support resulted in an EFAS value of 1.00. Based on the SWOT matrix, PT Cipta Lestari Teknik's strategic position is in the growth quadrant, which shows high growth potential. Recommended strategies include intensive strategies such as market penetration and product development. The study also assessed the ability of discussion participants to understand and implement SWOT analysis concretely and evaluate the effectiveness of the proposed strategy, including consideration of potential risks and opportunities. The establishment of a directed strategy based on SWOT analysis is expected to increase the company's competitiveness in a sustainable manner.

CUSTOMER EXPERIENCE DAN KEPUASAN PELANGGAN DI OCEAN GARDEN SUHAT

Thu, 03 Jul 2025 00:00:00 +0000

Penelitian ini bertujuan untuk menganalisis pengalaman dan kepuasan pelanggan di Ocean Garden Suhat serta faktor-faktor yang berkontribusi terhadap kepuasan pelanggan. Pendekatan kuantitatif digunakan dengan metode survei melalui kuesioner yang disebarkan kepada pelanggan. Sampel diambil menggunakan teknik purposive sampling dengan kriteria responden minimal pernah berkunjung sekali. Jumlah sampel ditentukan menggunakan rumus Slovin untuk memastikan tingkat kepercayaan yang representative. Aspek yang diukur meliputi pentingnya kinerja pelayanan, pentingnya penanganan komplain, pentingnya fasilitas restoran, serta penilaian pengalaman makan secara keseluruhan. Setiap responden memberikan skor pada skala 1 hingga 5, di mana skor 1 menunjukkan tingkat kepentingan atau kepuasan yang sangat rendah dan skor 5 menunjukkan tingkat yang sangat tinggi. Penelitian ini mengungkapkan bahwa pengalaman pelanggan memainkan peran penting dalam menentukan tingkat kepuasan pelanggan di Ocean Garden Suhat. Berdasarkan analisis data, mayoritas pelanggan memiliki pengalaman positif dalam berbagai aspek, termasuk kualitas layanan, suasana restoran, dan kemudahan pemesanan. Faktor-faktor seperti keramahan staf, kecepatan layanan, serta kebersihan dan kenyamanan fasilitas menjadi aspek utama yang berkontribusi terhadap kepuasan pelanggan. Hasil penelitian juga menunjukkan bahwa kepuasan pelanggan memiliki dampak yang signifikan terhadap loyalitas mereka. Pelanggan yang puas cenderung untuk kembali, memberikan rekomendasi kepada orang lain, serta membangun reputasi positif bagi restoran. Hasil penelitian ini menunjukkan bahwa aspek pelayanan, kebersihan, dan kualitas makanan juga memiliki pengaruh signifikan terhadap pengalaman pelanggan. Mayoritas pelanggan memberikan penilaian positif terhadap pengalaman makan mereka, terutama dalam aspek keramahan staf dan kenyamanan fasilitas. Namun, terdapat beberapa aspek yang masih dapat ditingkatkan, seperti kecepatan pelayanan dan transparansi harga. Penelitian ini memberikan wawasan bagi pihak manajemen untuk merancang strategi peningkatan kualitas layanan guna meningkatkan loyalitas pelanggan.

Analisis Pengelolaan Keuangan Ditinjau dari Aspek Kas, Biaya Produksi dan Piutang pada Perusahaan Dagang

Helsi Defiani Putri Helsi, Muh. Sajjaj Sudirman Sajjaj — Fri, 04 Jul 2025 00:00:00 +0000

. This research is motivated by the lack of a structured financial recording and management system that has an impact on the effectiveness of the company's operations. This study aims to analyze financial management in terms of cash, production costs and receivables in the trading company PD. Pada Lancar in Garut Regency. This study applies a qualitative approach using a descriptive method. The data collection process is carried out through in-depth interviews and direct observation in the field. Informants in this study consisted of business owners and managers who were directly involved in financial management activities. Data analysis was carried out using interactive analysis techniques that included the process of data reduction, data presentation and systematic conclusion drawing. The results of the study indicate that the cash aspect is managed manually without systematic recording, production costs often exceed estimates due to the absence of standard cost calculations and receivables are often not collected on time due to weak monitoring systems. This study concludes that an understanding and application of a simple financial recording system is needed to support business continuity. The implications of these findings indicate the importance of basic accounting education for business actors to improve effectiveness and efficiency in financial management.

Strategi Orientasi Pada Industri Manufaktur Kabupaten dan Kota

Muchammad Aditya Ferdiansyah, Muhammad Yasin — Sat, 05 Jul 2025 00:00:00 +0000

This study investigates the combined and interactive effect of Market Orientation, Entrepreneurial Orientation, and Technology Orientation on the business performance of manufacturing Small and Medium Enterprises (SMEs) in Indonesia. Employing a systematic literature review approach, the research integrates the conclusions of 75 relevant academic journal articles and industry reports. A method of narrative synthesis was utilized to interpret the relationships between these strategic orientations and firm performance. The findings reveal that all three orientations exert a meaningful and positive impact on SME performance. Entrepreneurial Orientation was identified as the key catalyst for innovation, Market Orientation as fundamental for achieving profitability, and Technology Orientation as a critical accelerator. However, the most profound contribution stems from the synergistic power of combining all three, which fosters a sustainable competitive advantage. Theoretically, this study enriches the current understanding of dynamic capabilities, demonstrating how they emerge from the internal orchestration of strategies to navigate turbulent market conditions. From a practical standpoint, it highlights the necessity for SMEs to transition from a siloed approach to cultivating an integrated portfolio of capabilities spanning market responsiveness, innovation, and technology. Furthermore, it recommends that government support shifts towards providing holistic, ecosystem-based programs rather than isolated technical training.

PENGARUH HUKUM BISNIS TERHADAP PENGATURAN PERSAINGAN PERUSAHAAN PRODUK SERUPA

Sun, 06 Jul 2025 00:00:00 +0000

Business activities that are now widely carried out by business actors are not free from competition. This competition sometimes leads to violations of the law in order to achieve maximum profit. They even carry out unfair competition/unfair competition. This unfair business competition will harm the public interest. This competition is now also widespread in business activities in Indonesia and other countries in general. Although before the issuance of Law no. 5 of 1999, the regulation regarding unfair business competition was actually based on Article 1365 of the Civil Code concerning unlawful acts and Article 382 bis of the Criminal Code. There is so much competition between companies producing similar products that it requires business law that can regulate it all so that it runs perfectly without anyone feeling disadvantaged.

Optimalisasi Pendapatan Asli Daerah (PAD) dalam Meningkatkan Pelayanan Publik

Jum’iyatul Kamala, Selvi Aulya Salsa, Nurilawati, Wahjoe Pangestoeti — Mon, 07 Jul 2025 00:00:00 +0000

This study aims to examine in depth the strategic role of Regional Own-Source Revenue (PAD) in improving the quality of public services as a manifestation of regional autonomy and fiscal decentralization in Indonesia. Amid challenges such as fiscal inequality and dependency on central government transfers, optimizing PAD is crucial to achieving financially independent regions capable of delivering high-quality public services. Using a descriptive qualitative approach and literature review of various sources, including local government budgets (APBD) and regional financial reports, the study finds that successful PAD optimization strategies involve intensifying and expanding revenue sources, enhancing the capacity of human resources, and strengthening transparent and participatory public financial governance. The finding indicate that regions with effective PAD management tend to have better and more sustainable public service deliver.

PERAN UMKM DALAM MENDORONG PERTUMBUHAN EKONOMI LOKAL DI KOTA KUPANG

Tue, 08 Jul 2025 00:00:00 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economies by creating employment opportunities, increasing community income, and driving local economic growth. This study aims to analyze the role of MSMEs in promoting economic growth in Kupang City, East Nusa Tenggara. The research employs a qualitative descriptive approach, with data collected through various literature sources including scientific journals, government reports, and previous research findings. The results indicate that MSMEs in Kupang City have made significant contributions to local economic growth through enhanced productivity, job creation, and optimization of local resource potential. However, challenges faced by MSMEs such as limited access to capital, administrative constraints, lack of human resources, and accessibility issues remain obstacles that need to be addressed collaboratively by the government, business actors, and financial institutions. Therefore, sustainable policy support and capacity building for MSME actors are key to strengthening the role of MSMEs as drivers of the local economy in Kupang City.

Pengaruh Konten Digital Marketing di Tiktok dan Instagram terhadap Minat Beli Konsumen

Sarip Maulana, Puji Isyanto — Thu, 10 Jul 2025 00:00:00 +0000

The development of social media has driven significant changes in digital marketing strategies, particularly through the TikTok and Instagram platforms. This study aims to determine the influence of digital marketing content displayed on these two platforms on consumer purchasing interest. This study employs a quantitative approach using a causal-comparative method. Data was collected through an online questionnaire distributed to 30 respondents who are active users of TikTok and Instagram aged 17–35 years. The research instrument was designed using a 1–5 Likert scale and analyzed using multiple linear regression techniques with the assistance of SPSS version 25. The results indicate that digital marketing content on TikTok (X1) has a positive and significant influence on consumer purchasing interest with a significance value of 0.016 < 0.05. Meanwhile, digital marketing content on Instagram (X2) shows a positive but insignificant influence on consumer purchasing interest, with a significance value of 0.538 > 0.05. The simultaneous test indicates that both independent variables together have a significant effect on the dependent variable, with an F sig value < 0.05 and a coefficient of determination (Adjusted R²) value of 59.10%. These results indicate that TikTok has a stronger influence than Instagram in affecting consumer purchase intent, particularly among the younger age group that dominates active users of both platforms. This study provides insights for businesses to optimize their digital marketing strategies based on short, interactive videos on social media.

PENGARUH ROA DAN ROE TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR PADA SUBSEKTOR FARMASI DI BURSA EFEK INDONESIA

Sri Handiyani, Puji Isyanto — Thu, 10 Jul 2025 00:00:00 +0000

The purpose of the study is to see how ROA and ROE impact stock prices in manufacturing companies engaged in the pharmaceutical sub-sector listed on the Indonesia Stock Exchange (IDX) from 2021 to 2022. The quantitative method is the method used in the following study. The linear regression analysis technique is used. And the sample used consists of eight pharmaceutical companies selected based on several criteria. Although both have negative beta coefficients, the results of the study show that neither ROA nor ROE have a significant impact on stock prices. This also shows an increase in stock prices that is not always followed by higher ROA and ROE levels. Not only is the profitability ratio used to assess stock performance, in the study studied it can also provide implications for investors and company management to consider more complex components such as other factors.

Pengaruh Likuiditas, Solvabilitas, dan Aktivitas terhadap Kinerja Keuangan PT Unilever Indonesia Tbk yang Terdaftar di Bei Periode 2020–2024

Zaira Hanla Diva, Puji Isyanto — Thu, 10 Jul 2025 00:00:00 +0000

This study aims to analyze the effect of liquidity ratio (Current Ratio), solvency (Debt to Equity Ratio), and activity (Total Assets Turnover) on financial performance measured by Return on Assets (ROA) at PT Unilever Indonesia Tbk during the period 2020–2024. The company was selected as the subject of this study because it is one of the major players in the Fast Moving Consumer Goods (FMCG) industry, which faces market dynamics and global economic challenges. The method used is a descriptive quantitative approach with multiple linear regression analysis techniques. The data analyzed were obtained from the company's annual financial reports and processed using SPSS version 29. The research results indicate that the Current Ratio (CR) variable does not have a significant effect on ROA, suggesting that high liquidity does not necessarily directly enhance profitability. Conversely, the Debt to Equity Ratio (DER) and Total Assets Turnover (TATO) have a positive and significant effect on ROA. This indicates that an efficient capital structure and productive asset management contribute significantly to improving the company's financial performance. Simultaneously, all three variables were found to have a significant effect on ROA. This study has important implications for company management in making strategic financial decisions focused on strengthening operational efficiency and optimizing capital structure management.

Peran Brand Awareness Dan Harga Dalam Pengambilan Keputusan Konsumen Terhadap Produk Mie Kering Di Sidoarjo

Nur Khasanah Agustinah , Dodit Cahyo Nugroho — Thu, 10 Jul 2025 00:00:00 +0000

The purpose of this study was to analyze the influence of brand awareness and price on consumer purchasing decisions for dry noodle products in the Taman area, Sidoarjo. The background of this study is based on the increasing interest of consumers in dry noodle products as an alternative to healthy food, as well as the importance of brand awareness and price perception in shaping purchasing behavior. This study uses an associative quantitative approach with a purposive sampling technique, involving 100 respondents who have purchased dry noodles at least twice in the last three months. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using multiple linear regression using SPSS software version 25. The results showed that brand awareness and price had a positive and significant effect on purchasing decisions, both partially and simultaneously.

IMPLEMENTASI FATWA MUI NOMOR 8 TAHUN 2011 TENTANG AMIL ZAKAT DALAM PELAKSANAAN TUGAS DAN TANGGUNG JAWAB AMIL

Nimas Nabila Ikhsan, Ayu Kholifah — Thu, 10 Jul 2025 00:00:00 +0000

MUI Fatwa Number 8 of 2011 regulates the duties of zakat collectors in the collection, maintenance, distribution, and reporting of zakat. However, many people still distribute zakat maal directly to mustahik without going through official institutions. This research aims to evaluate the implementation of the fatwa by LAZISMU Majenang Service Office. Using a qualitative approach with techniques such as observation, interviews, and documentation with LAZISMU and the local community. The data obtained were analyzed through the stages of reduction, data presentation, and conclusion drawing. The research results show that the amil have carried out their duties according to the fatwa, although not optimally due to internal constraints such as personnel turnover due to other job offers, which negatively impact the collection, maintenance, and distribution of zakat. Efforts to improve the performance of amil have been carried out through the principles of Good Corporate Governance, training, and capacity development that have been implemented. However, the effectiveness of these efforts needs to be supported by more optimal utilization of digital technology, considering that its current use is still limited.

Pengaruh Brand Image, Store Atmosphere, Service Quality, dan Product Quality terhadap Customer Satisfaction pada Pelanggan Kopikina

Adefa Danendra Kalif, Terrylina Arvinta Monoarfa, Nadya Fadillah Fidhyallah — Fri, 11 Jul 2025 00:00:00 +0000

Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh brand image, store atmosphere, service quality, product quality terhadap customer satisfaction pada pelanggan Kopikina. Penelitian ini menggunakan pendekatan kuantitatif menggunakan kuesioner sebagai alat pengumpulan data dengan analisis SEM menggunakan program SmartPLS versi 4.0. Hasil Penelitian menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina. Store atmosphere berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina. Service quality berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina. Product quality berpengaruh positif dan signifikan terhadap customer satisfaction pada pelanggan Kopikina.

Analisis Peluang dan Tantangan Perdagangan Produk Elektronik Antara Indonesia dan Jepang Dalam Krangka APEC (Studi Kasus : Ekspor Elektronik Indonesia – Jepang)

Bagus Imam Prakoso, Daspar Daspar — Sat, 12 Jul 2025 00:00:00 +0000

Perdagangan internasional merupakan komponen penting bagi perekonomian Indonesia, khususnya dalam industri elektronik. Sebagai anggota APEC dan mitra utama Indonesia, Jepang menawarkan keuntungan signifikan melalui peningkatan kerja sama ekonomi, akses ke teknologi mutakhir, dan perjanjian kerja sama bilateral di berbagai bidang. Meskipun demikian, Indonesia menghadapi tantangan signifikan dalam perdagangan elektroniknya dengan Jepang, termasuk penurunan tajam di pasar APEC, standar kualitas yang tinggi, dan keterlambatan dalam pengembangan industri elektronik dalam negerinya. Tujuan artikel ini adalah untuk menganalisis peluang dan tantangan yang dihadapi Indonesia dalam perdagangan elektroniknya dengan Jepang, serta hubungan kerjanya dengan APEC. Metode yang digunakan adalah studi dan analisis data sekunder dari instansi pemerintah, jurnal perdagangan, dan sumber lainnya. Temuan studi menunjukkan bahwa, meskipun Indonesia berpotensi meningkatkan ekspor barang elektronik ke Jepang, strategi untuk meningkatkan kualitas produk, penguatan daya saing, dan kemitraan industri sangat dibutuhkan. Diharapkan artikel ini akan memberikan rekomendasi untuk praktik bisnis Indonesia yang lebih fleksibel dan sukses di sektor elektronik.

PENERAPAN HYBRID SEVEN TOOLS ANALYSIS DAN FAILURE MODE AND EFFECTS ANALISIS DALAM STATISTICAL PROSES

Sulista Kamah, Novianita Achmad , Siti Nurmardia Abdussamad — Mon, 14 Jul 2025 00:00:00 +0000

Kawan Gypsum adalah usaha rumahan ini bergerak pada bidang jasa yangme layani penjualan serta pemasangan gypsum bagi rumah rumah, pertokoan, out let atau gedung gedung yang nantinya digunakan untuk mempercantik arsitektur dalam rumah. Penelitian ini bertujuan untuk menganalisis penerapan seven tools analysis Dan failure mode and effects analisis dalam SPC pada jenis Kecacatan Pada Produksi Profil Gypsum Di Kawan Gypsum. Metode seven tools untuk mengiden tifikasi kualitas produk profil Kawan Gypsum. Penelitian ini menggunakan data primer yang diperoleh melalui angket, wawancara, dukumentasi dan observasi. Populasi dalam penelitian ini mencakup seluru hasil produksi pada kawan Gyp sum. Sampel pada penelitian ini dengan menggunakan metode sampling purposive yaitu suatu metode pengambilan sampel dalam penelitian dimana peneliti bijak sana memilih sampel berdasarkan kriteriakriteria tertentu yang dianggap sesuai dengan tujuan penelitian. Hasil Failure Mode and Effects Analysis memperoleh ni lai RPN tertinggi untuk cacat produksi profil gypsum adalah 392, yang disebabkan oleh faktor manusia dan faktor metode, yaitu kelelahan dan kurang konsentrasi, penyimpanan yang tidak benar dan finishing yang tidak tepat, posisi kedua de ngan RPN berjumlah 343 yang disebabkan oleh faktor manusia yaitu kesalahan dalam proses pengeringan, posisi ketiga ditempati oleh RPN berjumlah 336 dari faktor lingkungan yaitu aliran udara yang tidak merata, posisi keempat ditempati oleh RPN berjumlah 294 dari faktor mesin yaitu penuangan yang kurang efisien, dan posisi kelima ditempati oleh RPN berjumlah 288 dari faktor bahan dan fak tor mesin yaitu minyak cetakan atau bahan pelapis yang tidak sesuai dan sistem penuangan yang tidak konsisten.