JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://ejurnal.kampusakademik.co.id/index.php/jiem <p><strong style="box-sizing: border-box; font-weight: bolder; color: rgba(0, 0, 0, 0.87); font-family: 'Noto Serif', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) </strong><span style="color: rgba(0, 0, 0, 0.87); font-family: 'Noto Serif', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun <br /></span><span style="color: rgba(0, 0, 0, 0.87); font-family: 'Noto Serif', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 13.02px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">12 kali</span><strong style="box-sizing: border-box; font-weight: bolder; color: rgba(0, 0, 0, 0.87); font-family: 'Noto Serif', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 13.02px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> (Januari, Februari, Maret, April, Mei, Juni, Juli, Agustus, September, Oktober, November, Desember)</strong></p> en-US office@kampusakademik.co.id (Muhamad Nur Sopin) office@kampusakademik.co.id (Elang ) Wed, 22 Jan 2025 00:00:00 +0000 OJS 3.3.0.7 http://blogs.law.harvard.edu/tech/rss 60 PENGARUH SISTEM REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN DI MAUZA GALLERY FACTORY https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3915 <p>This research aims to find out whether rewards and punishment have an effect on employee performance at the Mauza Gallery Factory. This type of research is quantitative. The population studied in this research were all employees at Mauza Gallery Factory. The number of samples in this study was 50 respondents. The sample collection technique in this research was carried out using saturated sampling. The data collection technique used in this research was a questionnaire distributed to all Mauza Gallery Factory employees. The data analysis technique used in this research is multiple linear regression analysis using SPSS (Statistical Product and Services Solution) software version 29.0. The research results show that reward and punishment partially and simultaneously have a significant effect on employee performance at Mauza Gallery Factory. The R Square value for the reward and punishment variables that influence employee performance is 40,6%.</p> Ricia Ratri Widodo, Emmywati Emmywati, Safa’at Safa’at Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3915 Wed, 22 Jan 2025 00:00:00 +0000 Studi Kasus Lingkungan Kerja di Sektor E-commerce: Menggali Faktor-faktor yang Mempengaruhi Kesejahteraan Karyawan Berdasarkan Data Internet https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3918 <p><em>This research aims to explore the factors that influence employee well-being in the e-commerce sector through a case study approach based on secondary data. By relying on literature sources available on the internet, such as journals, articles, and industry reports, this research analyzes various elements of the work environment that can have an impact on employee well-being. Some of the main factors found in this study include work flexibility, supportive organizational culture, use of technology, and stress management. The results showed that flexibility in working hours and work location, a collaborative culture that supports open communication, and wise use of technology can increase job satisfaction and reduce stress. However, excessive use of technology without balance with social interaction can lead to psychological problems such as digital stress. This study concludes that e-commerce companies need to create a balanced work environment between operational efficiency and employees' emotional well-being to increase their productivity and job satisfaction.</em></p> Alda Sara , Riskawati Riskawati , Nurmala Dewi Attabahir , Nurnadila Nurnadila , Andi Muh Agung Anugrah Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3918 Thu, 23 Jan 2025 00:00:00 +0000 Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Bangunan Mandiri Cilodong Depok Jawa Barat https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3924 <p><em>The number of businesses that have sprung up has resulted in the creation of business competition between companies. This requires an entrepreneur to create a strategy so that his business can attract the attention of many consumers. this research was conducted to determine how much influence price has on consumer decisions at independent building stores cilodong depok west java, to determine how much influence product quality has on consumer purchasing decisions at independent building stores cilodong depok west java, to determine how much influence price and product quality have on consumer purchasing decisions at independent building stores cilodong depok west java. the method used in this research is the Associative descriptive method. The population in this study were all buyers at the Mandiri Building Shop with a sample size of 99 respondents. The data analysis method uses simple linear regression, multiple linear regression, correlation coefficient, coefficient of determination, partial t test and simultaneous F test. The results of this study indicate that the variables of Price and Product Quality have a positive and significant effect on Purchasing Decisions</em></p> Sri Wulandari, RR Renny Anggraini Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3924 Thu, 23 Jan 2025 00:00:00 +0000 Pengaruh Teknologi, JIT, Kemampuan Diri Terhadap Kinerja Cv Jaya Makmur https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3928 <p>Penelitian ini bertujuan untuk menganalisis pengaruh teknologi, metode Just In Time (JIT), dan kemampuan diri terhadap kinerja operasional pada CV. Jaya Makmur. Penelitian menggunakan metode kuantitatif dengan pendekatan survei, melibatkan 50 responden yang terdiri dari karyawan bagian operasional perusahaan. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan variabel independen dan dependen. Hasil penelitian menunjukkan bahwa teknologi, JIT, dan kemampuan diri secara simultan memiliki pengaruh signifikan terhadap peningkatan kinerja operasional. Secara parsial, teknologi memberikan kontribusi paling dominan. Penelitian ini memberikan implikasi penting bagi pengelolaan sumber daya manusia dan implementasi strategi teknologi di perusahaan manufaktur.</p> Kartika Sari Dewi, Sundjoto Sundjoto, Roy Sumaryono Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3928 Thu, 23 Jan 2025 00:00:00 +0000 Strategi Peningkatan Kinerja Keuangan UMKM melalui Digitalisasi Akuntansi https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3933 <p><em>This research aims to analyze and evaluate the role of accounting digitization in improving the financial performance of micro, small, and medium enterprises (UMKM). In the rapidly growing digital era, MSMEs face challenges in managing financial statements effectively to support strategic decision-making. Accounting digitalization offers solutions through transaction recording efficiency, ease of data access, and increased accuracy of financial statements. This research uses a quantitative approach by collecting data through a survey of 100 MSME actors in various industrial sectors. In addition, the in-depth interview method is used to obtain a qualitative perspective.Research results show that the adoption of digital accounting technology, such as cloud-based financial applications, significantly increases operational efficiency and financial transparency. MSMEs that have implemented accounting digitization recorded an average increase in net profit of 20% compared to MSMEs that still use traditional methods. This finding also reveals that the main obstacle in the implementation of digitalization is the lack of technological literacy and initial investment costs.This research recommends training and digital literacy education for MSMEs as well as the provision of incentives by the government or financial institutions to support digital transformation. With the adoption of the right accounting digitalization, MSMEs have greater opportunities to survive and grow in global competition.</em></p> <p><strong><em>&nbsp;</em></strong></p> Agus Wahyudi, Yesi Marantika, Cinta Amalia Imanda, Saskiya Faradila Jaufani, Hogie Tri Wijaya Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3933 Fri, 24 Jan 2025 00:00:00 +0000 Pengaruh Rekrutmen, Organizational Citizenship Behavior dan Kompensasi terhadap Kinerja Karyawan Dino Park, Jatim Park 3 (PT. Maju Batu Bersama) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3926 <p>Penelitian ini bertujuan untuk menganalisis pengaruh variabel rekrutmen, <em>organizational citizenship behavior</em> dan kompensasi secara parsial dan simultan terhadap kinerja karyawan Dino Park, Jatim Park 3. Menggunakan data primer yang diperoleh dari hasil jawaban responden atas kuesioner yang diberikan kepada seluruh karyawan Dino Park sejumlah 80 karyawan. Pengujian dalam penelitian menggunakan analisis deskriptif, uji instrumen (uji validitas dan reliabilitas), uji asumsi klasik (uji normalitas, uji multikolinearitas dan uji heteroskedastisitas), regresi linier berganda, dan pengujian hipotesis dengan menggunakan software SPSS. Hasil uji validitas dan reliabilitas menunjukkan bahwa semua instrumen dinyatakan valid dan reliabel. Hasil uji asumsi klasik menunjukkan bahwa semuanya memenuhi kriteria. Hasil uji hipotesis (uji t dan uji F) menunjukkan bahwa semua variabel yaitu rekrutmen, <em>organizational citizenship behavior</em> dan kompensasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Analisis koefisien menunjukkan Adjusted R square sebesar 0,728. Jadi disimpulkan bahwa semua variabel independen memiliki pengaruh secara simultan terhadap kinerja karyawan sebesar 72,8% sisanya 27,2% dipengaruhi oleh variabel lain.</p> Merlina Sugandi, M. Sihab Ridwan Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3926 Fri, 24 Jan 2025 00:00:00 +0000 Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Toko Besi Raja Baja Cipondoh Tangerang Kota https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3956 <p><em>The development of business creates business competition, Raja Steel Iron Shop Cipondoh Tangerang City is a company that is also experiencing the impact of current business competition. This study aims to determine the effect of price and promotion on consumer purchasing decisions at the Cipondoh Steel King Iron Shop. This type of research is quantitative research and the data collection technique used in this research is a questionnaire. The population in this study were consumers who had bought products at the Cipondoh Raja Steel Iron Shop with a sample size of 91 respondents. The results of this study price and promotion have a positive and significant influence on purchasing decisions at the Iron King Steel Shop Cipondoh Tangerang City.</em></p> Nela Anisa, Rosa Lesmana Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3956 Tue, 28 Jan 2025 00:00:00 +0000 Pengaruh Kompensasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Securindo Packatama Indonesia Cabang Aeon Mall Tanjung Barat Jakarta Selatan https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3960 <p><em>The purpose of this research is to determine the effect of compensation on employee performance, to determine the effect of job satisfaction on employee performance, to determine the effect of compensation and compensation on employee performance at PT. Securindo Packatama Indonesia AEON Mall Tanjung Barat Branch, South Jakarta. This research method uses a quantitative description method, data collection techniques using questionnaires. The population is 120 employees, sampling can use saturated sampling, so the sample is all 120 employees. Data analysis uses validity tests, reliability tests, classical assumption tests, multiple regression analysis, multiple correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the test results in the table above, a positive value of t &gt; t table or (8.889 &gt; 1,980) is obtained. ). This is also reinforced by the significance value of 0.000 &lt;0.05. Thus Ho is rejected and H1 is accepted, this shows that there is a significant influence between compensation and employee performance. Based on the test results in the table above, a positive value of t count &gt; t table or (9.487 &gt; 1.980) is obtained. This is also reinforced by the significance value of 0.000 &lt;0.05. Thus, Ho is rejected and H1 is accepted, this shows that there is a significant influence between job satisfaction and employee performance. Based on the results of the analysis in the table above, namely the ANOVA test, the Fcount value was 181.341, while the Ftable ( 0.05) for n = 47 was 2.68. So Fcount &gt; from Ftable ( 0.05) or 181.341 &gt; 2.68, with a significant level of 0.000 because 0.000 &lt; 0.05, then it can be said that Compensation (X1), Job Satisfaction (X2) and together have an influence on Employee Performance (Y). Based on the Model Summary table which produces an R Square value of 0.756, this shows that 75.6% of the Compensation variable (X1), Job Satisfaction variable (X2) and variables have a simultaneous influence (Together ) on the Employee Performance variable (Y) and the remaining 24.4% is influenced by other factors not examined in this research</em></p> Abdurojak Abdurojak, Ibu Risza Putri Elburdah Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3960 Thu, 30 Jan 2025 00:00:00 +0000 Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Balai Besar Meteorologi Klimatologi Dan Geofisika Wilayah II Tangerang Selatan https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3964 <p><em>In the world of work, employee performance is one of the things that needs to be considered in order to achieve organizational goals. Leadership style and work discipline are two things that affect employee performance. This study aims to determine the effect of leadership style and work discipline on employee performance at the large meteorological climatology and geophysics center for region II South Tangerang. The method used in this research is quantitative with an associative approach. The results of this study indicate that leadership style and work discipline have a significant effect on employee performance</em></p> Elisa Arianti, Nopi Oktavianti Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3964 Fri, 31 Jan 2025 00:00:00 +0000 PENGARUH ORGANIZATIONAL CULTURE, REWARD SYSTEM DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA PT BELLA AGUNG CITRA MANDIRI SIDOARJO https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3965 <p><em>PT Bella Agung Citra Mandiri Sidoarjo, which is located at Jalan Kedung Peluk Sidoarjo, is a springbed company. The company implements a system that focuses on achieving targets, so employees are required to be active in competing in the market by creating high-quality products. In the past three years, the company has experienced rapid development and managed to capture nearly 80% of the market share. This increase in sales is supported by various forms of motivation, facilities, and financial support from the company. Competition in business is getting tighter, so companies need to maintain the performance of their employees. However, in the company's operations, there are still several obstacles, such as employees who have not been able to achieve the set production targets. This study aims to determine the influence of organizational culture, reward system and punishment on the performance of employees of PT Bella Agung Citra Mandiri Sidoarjo. This study uses a sample of 100 respondents and the method used in this study uses a quantitative method to collect data using a questionnaire. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, multiple linear regression analysis, determination coefficient, and Hypothesis Test, namely Test F and Test T. Then the analysis tools used in this study use SPSS version 30. While the data used is primary data. Primary data was obtained based on respondents' answers to a questionnaire distributed by the researcher to employees of PT Bella Citra Agung Mandiri Sidoarjo. And the results of this research partially show that organizational culture, reward system and punishment have a significant effect on the performance of employees of PT Bella Agung Citra Mandiri Sidoarjo.</em></p> Geby Glarita, Ida Aju Brahmasari Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3965 Fri, 31 Jan 2025 00:00:00 +0000 PENGARUH KETERLIBATAN KARYAWAN, PENGEMBANGAN KARIR, DAN KOMUNIKASI INTERNAL TERHADAP KINERJA KARYAWAN PADA CV. BERKAT UTAMA PERKASA NGANJUK JAWA TIMUR https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3966 <p><em>This study aims to determine the effect of Employee Involvement, Career Development, and Internal Communication on Employee Performance at CV.Berkat Utama Perkasa Nganjuk, East Java. This study uses primary data collected using a questionnaire.In this study, the researcher used quantitative analysis, multiple linear regression analysis, and coefficient of determination analysis with the help of SPSS version 26. The population in this study were all employees of CV.Berkat Utama Perkasa Nganjuk, East Java, totaling 55 people.The results of the study obtained using the t test and F test indicate that Employee Involvement has a positive and significant effect on Employee Performance, Career Development has a positive and significant effect on Employee Performance, and Internal Communication has a positive and significant effect on Employee Performance and, Employee Involvement, Career Development, and Internal Communication have a positive and significant effect simultaneously on Employee Performance. In the coefficient of determination test, the data results were 75.6%. So it can be concluded that employee involvement, career development, and internal communication have an influence on employee performance of 75.6% and the remaining 25.4% is influenced by other variables outside the study.</em></p> Andrian Dwi Nur Alamsyah, I Dewa Raka Ketut Ardiana Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3966 Fri, 31 Jan 2025 00:00:00 +0000 Pengaruh Transformational Leadership, Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Dinas Kelautan Dan Perikanan Provinsi Jawa Timur https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3968 <p><em>This research was conducted at the Marine and Fisheries Service of East Java Province. This study aims to determine the influence of transformational leadership, organizational culture and work environment partially on the performance of employees of the Marine and Fisheries Service of East Java Province. This research is a descriptive quantitative research. The sample taken was 65 employees at the Marine and Fisheries Service of East Java Province. The analysis techniques used were validity test, reliability test, multiple linear regression analysis, t test (partial) and F test (simultaneous) determination coefficient test (R²) which were processed using the SPSS version 30 program. The results of the study concluded that partially there is a positive and significant influence between transformational leadership on employee performance, this can be seen from the significant value of t of &lt;0.001 from 0.05. Organizational culture partially has a positive and significant influence on employee performance, this can be seen from the significant value of t of &lt;0.001 from 0.05. The work environment partially has a positive and significant influence on employee performance, this can be seen from the significant value of t of &lt;0.001 from 0.05. Transformational leadership, organizational culture, and work environment simultaneously have a positive and significant influence on employee performance at the East Java Provincial Marine and Fisheries Service. This can be seen from the significant value of F of &lt;.001b from 0.05. This study is expected to be used as a reference and supporting material in decision making for the East Java Provincial Marine and Fisheries Service related to transformational leadership (X1), organizational culture (X2), and work environment (X3) at the East Java Provincial Marine and Fisheries Service.</em></p> Windy Eka Aprilisa, I Dewa Ketut Raka Ardiana Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3968 Sat, 01 Feb 2025 00:00:00 +0000 Filsafat Administasi dan Ruanglingkupnya https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3975 <p><em>Philosophy is a method that regulates how we wisely use knowledge. According to Henderson in Sadulloh, philosophy is defined as a very deep critical view down to its roots regarding everything that exists. So philosophy teaches and provides understanding that the use of knowledge must be accompanied by wisdom. Philosophizing is driven to find out what we already know and what we don't know yet. To philosophize means to be humble that we will never know everything in this seemingly infinite universe. Likewise, philosophizing means self orrection, a kind of courage to be honest about how far the truth we are looking for has actually reached. The work in scientific philosophy is divided into several components for the existence of science, namely ontology, epistemology and axiology. This research aims to find out what the definition of philosophy and administration is and also the definition of administrative philosophy. The method in this article uses library research, which is a study that examines various reference books and the results of similar previous research which is useful for obtaining a theoretical basis for the problem to be researched. This data collection uses the method of searching for sources and constructing them from various sources, for example books, journals and research that has already been carried out. Library materials obtained from various references are analyzed critically and must be in-depth in order to support the propositions and ideas. The research results show that in administrative philosophy theory, there are various approaches and theories used to understand and develop administration. Several approaches commonly used in administrative philosophy include: classical approach, scientific approach, systems approach, contingency approach</em></p> Abdul Wahid Mahsuni, Karmilaturrahman Karmilaturrahman, Nila Kusumawati, Habib Nur Ahmad, Muhammad Ikhsan Arief Nugraha Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3975 Sat, 01 Feb 2025 00:00:00 +0000 Pengaruh Earnings Per Share Dan Price To Book Value Terhadap Harga Saham (Studi Kasus Bank Mandiri Periode 2013-2022) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3978 <p><em>Stock prices that often change provide options for investors to consider the investment they will make, for this reason investors must pay attention to the causes of changes in stock prices in a company. this study aims to First, to determine and analyze the effect of Earning Per Share (EPS) has a significant effect on stock prices at bank mandiri. Second, to determine and analyze the effect of Price to Book Value (PBV) has a significant effect on stock prices in independent banks. Third, to determine and analyze the effect of Price to Book Value (PBV) has a significant effect on stock prices in independent banks. The method used in this research is a quantitative approach with multiple linear regression analysis techniques. Data collected from Bank Mandiri's published annual financial statements, including Earnings Per Share, Price to Book Value, and stock price variables. The results of this study are Variable Earning Per Share and price book value have a simultaneous effect on stock prices.</em></p> Siti Sonia Kristiawati, I Gede Marendra Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3978 Sat, 01 Feb 2025 00:00:00 +0000 Peran Kekuasaan dan Politik dalam Meningkatkan Kinerja https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3981 <p><strong><em>. </em></strong><em>In organisations, power and politics are inseparable. Individuals and groups seek to influence each other in every social interaction in the work environment. The ability to influence the behaviour of others is known as power. This can come in many forms, both formal and informal. However, organisational politics includes the approaches and strategies used by members of an organisation to make decisions and gain authority. The researcher used a case study to explore how power and politics are managed in a particular organisation. To find the main topics, secondary data analysis of the analysed journals was used. It shows how both aspects affect organisational performance directly. On the basis of the above research, it can be concluded that the following factors are important for achieving organisational goals: the positive and negative effects of power and politics, the role of leaders, and the effective management of power and politics. By understanding the dynamics of politics and power, companies can handle conflicts, improve performance, and create a more efficient and competitive.</em></p> Fita Andriyani, Noer Aida Fitriani, Ronaldus Ledo Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3981 Sat, 01 Feb 2025 00:00:00 +0000 Peran Kekuasaan dan Politik dalam Meningkatkan Kinerja Organisasi https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3984 <p><em>In organisations, power and politics are inseparable. Individuals and groups seek to influence each other in every social interaction in the work environment. The ability to influence the behaviour of others is known as power. This can come in many forms, both formal and informal. However, organisational politics includes the approaches and strategies used by members of an organisation to make decisions and gain authority. The researcher used a case study to explore how power and politics are managed in a particular organisation. To find the main topics, secondary data analysis of the analysed journals was used. It shows how both aspects affect organisational performance directly. On the basis of the above research, it can be concluded that the following factors are important for achieving organisational goals: the positive and negative effects of power and politics, the role of leaders, and the effective management of power and politics. By understanding the dynamics of politics and power, companies can handle conflicts, improve performance, and create a more efficient and competitive.</em></p> Abdul Wahid Mahsuni, Fita Andriyani Aida, Noer Aida Fitriani, Ronaldus Ledo Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3984 Sun, 02 Feb 2025 00:00:00 +0000 Pengaruh Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Uno Artha Mulia Depok https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3986 <p><em>Human resource management is very important in a company. Employee performance is one of the things that needs to be considered so that the goals of the company can be achieved. This study aims to determine the effect of compensation and work discipline on employee performance at PT Uno Artha Mulia Depok. The research method used is quantitative analysis with an associative approach. The population and sample in this study were 53 respondents. data analysis techniques using instrument test, classical assumption test, regression test, correlation coefficient test, determination coefficient test, hypothesis testing. The results of this study are compensation and work discipline have a significant effect on the performance of PT Uno Artha Mulia employees</em></p> Nudy Khalip Fathan, Taufik Awaludin Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3986 Mon, 03 Feb 2025 00:00:00 +0000 Analisis Promosi Terhadap Minat Beli Konsumen Pada Kafe Kulumanu Kopi Kota Tangerang https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3995 <p><em>This research aims to find out about promotions that can increase consumer buying interest at the Kulumanu Kopi Cafe, Tangerang City. The results of observations made by researchers show that consumer buying interest is fluctuating, if seen from good quality products at affordable prices and very strategic locations in the city center close to the Tangerang City square. Promotion is carried out only using word of mouth and Instagram social media. The research method used is descriptive qualitative. This research emphasizes quality, not quantity. Data collection techniques include observation, direct interviews with key informants, focus group discussions (FGD) and documentation. Data analysis techniques use SWOT (Strength, Weakness, Opportunity, Threat) analysis with the IFAS (Internal Factory Analysis Summary) and EFAS (Environmental Factor Analysis Summary) Matrix approaches. The results of the Strength Analysis Research are; Strategic location in the city center, Has AC and Non-AC rooms with attractive interior design, Builds relationships between internal and external cafe employees, Management of activities that always innovate, Has photo box facilities. Weaknesses, namely; Requires large initial capital, Dependence on weather, Lack of menu variety, Limited space. Opportunities in the future are; Cooperating or collaborating with Coffee Shop Brands that are well known in Indonesia and even internationally, Providing a coffee menu with the characteristics of Kulumanu Coffee in various cities in Indonesia and even abroad, opening branches in big cities in Indonesia. Threats from outside that must be anticipated are; There are more and more competitors in the coffee cafe business. Many mobile coffee shops have innovated by selling cafe class coffee at lower prices. Many cafes collaborate with musicians so that every day there is live music in the cafe. Therefore there must always be new innovations. Even though the promotional method used is in accordance with the marketing concept of Kulumanu Kopi Cafe, it must add promotional methods using other social media such as Tiktok, Youtube, Facebook, also using advertisement media and endorsement media by celebgrams, artists/famous figures to introduce Kulumanu Kopi Cafe. in order to increase consumer buying interest).</em></p> Genta Ramadhandi, Fadillah Fadillah Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3995 Wed, 05 Feb 2025 00:00:00 +0000 Pengaruh Kualitas Pelayanan Dan Penyelesaian Klaim Terhadap Kepuasan Pelanggan Pada PT. Asuransi Intra Asia Cabang Jakarta https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3996 <p><em>This study aims to determine how the influence of Service Quality and Claim Settlement on Customer Satisfaction of PT. Asuransi Intra Asia, both partially and simultaneously. This research method uses a nonprobability sampling technique where samples are taken by chance, with a sample size of 83 respondents. Data collection techniques using questionnaires, and data analysis techniques are validity tests, reliability tests, simple linear analysis, multiple linear, correlation coefficients, determination coefficients, and hypothesis tests. The results of this study indicate that there is a significant influence between Service Quality and Claim Settlement on Customer Satisfaction of PT. Asuransi Intra Asia simultaneously. This can be seen from the value of the regression equation, namely Y = 4.552 + 0.298 X1 + 0.595 X2. The constant of 4.552 indicates that Customer Satisfaction (Y) will be worth 4.552 if Service Quality (X1) and Claim Settlement (X2) are equal to zero. If other independent variables remain Service Quality increases by 1%, then the Customer Satisfaction (Y) will increase by 0.298. The correlation coefficient value is 0.850 and is positive. where the value is in the interval 0.800-1,000 meaning that the two variables have a very strong relationship. The Determination Coefficient Value is 0.722, so it can be concluded that the variables of Service Quality (X1) and Claim Settlement (X2) have an effect on the Customer Satisfaction variable (Y) of 72.2% while the remaining 27.8% is influenced by other factors. Simultaneous hypothesis testing obtained the calculated F value&gt; F table or (103.959&gt; 3.111), this is also strengthened by the ρ value &lt;Sig.0.05 or (0.000 &lt;0.05). This shows that there is a significant simultaneous influence between Service Quality and Claim Settlement on Customer Satisfaction at PT. Asuransi Intra Asia, Jakarta Branch</em></p> Angga Saputra, Aldila Rahma Putri Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/3996 Wed, 05 Feb 2025 00:00:00 +0000 Pengaruh Sharia Compliance Dan Word Of Mouth Terhadap Keputusan Nasabah BSI Mobile https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4036 <p>Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi suatu keputusan nasabah dalam menggunakan mobile bankng syariah pada pengguna BSI mobile KC Jombang, yaitu dengan meneliti variabel sharia compliance, word of mouth dan Keputusan nasabah menggunakan mobile banking syariah pada pengguna BSI mobile KC Jombang. Penelitian ini menggunakan pendekatan kuantitatif. Populasi pada penelitian ini adalah nasabah pengguna BSI mobile KC Jombang. Rumus yang digunakan dalam pengambilan sampel pada penelitian ini menggunakan rumus slovin. Analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda hal tersebut dikarenakan pada penelitian ini meneliti lebih dari satu variabel X. Dalam menganalisis data penelitian ini menggunakan uji validitas, uiji reliabilitas, uji asumsi klasik dan uji hipotesis menggunakan alat bantu analisis SPSS. Dengan hasil penelitian yang menunjukkan bahwa sharia complianceì berpengaruh terhadap keputusan nasabah menggunakan mobile banking syariah pada pengguna BSI mobile KC Jombang dan word of mouth berpengaruh terhadap Keputusan nasabah menggunakkan mobile banking syariah pada pengguna BSI mobile KC Jombang. Selain itu variabel sharia compliance dan word of mouth secara simultan berpengaruh terhadap Keputusan nasabah menggunakan mobile banking syariah pada pengguna BSI mobile KC Jombang.</p> <p>&nbsp;</p> Sri Pataya Komaria, Peni Haryanti Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4036 Mon, 10 Feb 2025 00:00:00 +0000 PENGARUH PENGALAMAN MAGANG DAN SOFT SKILL TERHADAP KESIAPAN KERJA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BHAYANGKARA JAKARTA RAYA BEKASI ANGKATAN 2021) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4054 <p><em>This study aims to find out whether Internship Experience and Soft Skills can affect Job Readiness in Students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method of this research is quantitative. The sample used was as many as 45 respondents with the criteria of students of the management study program and who had participated in internships. The data collection technique was in the form of a questionnaire that was compiled in several statements and measured using a likert scale and a sampling technique using purposive sampling. The data analysis technique uses statistical methods with SmartPLS 4.1.8 software. The results of the study show that: 1) Internship Experience has a positive and significant effect on Job Readiness. 2) Soft Skills have a positive and significant effect on Job Readiness.</em></p> Fitria Chopifah, Hasanuddin Hasanuddin , Jumawan Jumawan Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4054 Wed, 12 Feb 2025 00:00:00 +0000 PENGARUH WORK-LIFE BALANCE DAN BEBAN KERJA TERHADAP KEPUASAN KERJA GURU SEKOLAH DASAR ISLAM TERPADU AL-‘ARABI https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4060 <p><em>This study aims to determine whether work-life balance and workload can affect the job satisfaction of SDIT Al-'Arabi teachers. This research uses quantitative methods with saturated sampling techniques (census), which is one form of non-probability sampling. The research instrument is a questionnaire which is arranged in several statements and measured using a Likert scale. The research population was SDIT Al-'Arabi teachers with a sample of 51 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through Smart PLS 4.0 software. The results showed that work-life balance has a positive and significant effect on teacher job satisfaction. Likewise, workload also shows a positive and significant effect on teacher job satisfaction. This study concludes that work-life balance and workload have a positive and significant effect on teacher job satisfaction</em><em>.</em></p> Siti Nur Amalia, Hasanuddin Hasanuddin , Jumawan Jumawan Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4060 Wed, 12 Feb 2025 00:00:00 +0000 PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAHF DI KOTA BEKASI https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4061 <p><em>This study aims to analyze the influence of product quality, brand image, and digital marketing on the purchase decision of Kahf products in Bekasi. In the modern era, where the body care and cosmetics industry is growing rapidly, consumers' understanding of the factors that influence purchasing decisions is crucial. The research method used is a survey with a quantitative approach, where data is collected through questionnaires distributed to consumers of Kahf products using an accidental sampling technique with the lemeshow formula. The population in this study is consumers who have bought or are potential buyers of Kahf products. The total sample used in this study was 100 respondents. In conducting tests using SPSS software version 26. Based on the results of the study, the variables of product quality, brand image, and digital marketing have a positive and significant effect on the decision to purchase kahf products in the city of Bekasi.</em></p> Ridwan Fadhilah, Dewi Sri Woelandari , Ferawaty Puspitorini , Agus Dharmanto, Milda Handayani Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4061 Thu, 13 Feb 2025 00:00:00 +0000 PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA GURU SEKOLAH MENENGAH PERTAMA NEGERI 10 TAMBUN SELATAN https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4062 <p><em>This study aims to determine whether Workload and Compensation have an influence on Job Satisfaction of Teachers at SMP N 10 Tambun Selatan. The research method used in this study is a quantitative method. The sampling technique in this study used a saturated sample or census of 43 respondents. The data collection technique was in the form of a questionnaire arranged in several statements and measured using the Likert Scale. Data analysis used in this test used the Structural Equitation Model (SEM). Data was processed using SMART PLS 4.0. The results of this study indicate that</em></p> <p><em>(1) Workload has a positive and significant effect on Job Satisfaction of Teachers at SMP N 10 Tambun Selatan, and (2) Compensation has a positive and significant effect on Job Satisfaction of Teachers at SMP N 10 Tambun Selatan.</em></p> Niken Yuliyanti, Hasanuddin Hasanuddin, Jumawan Jumawan Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4062 Thu, 13 Feb 2025 00:00:00 +0000 PENGARUH DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA GURU PADA SEKOLAH XYZ https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4063 <p><em>This study aims to analyze the Influence of Work Discipline and Workload on Teacher Performance at XYZ School. The research method used in this study is a quantitative method. The sampling technique in this study used a saturated sample or census of 42 teachers as respondents. The data collection technique used a questionnaire in several questions and was measured using a Likert Scale. Data analysis used the Structural Equation Modeling (SEM) method. Data was processed using SMART PLS 4.1 software. The results showed that (X1) Work Discipline had a positive and significant effect on teacher performance. In addition, (X2) Workload had a positive and significant effect on teacher performance.</em></p> Dhea Silvia Putri, Hasanuddin Hasanuddin, Jumawan Jumawan Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4063 Thu, 13 Feb 2025 00:00:00 +0000 PENGARUH LINGKUNGAN KERJA, KERJASAMA TIM DAN STRES KERJA TERHADAP KINERJA KARYAWAN https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4067 <p><em>Performance at PT. Sinar Waringin Adikarya (SWA). This study uses a quantitative approach with multiple linear regression analysis methods to test the influence of independent variables (Work Environment, Teamwork, and Job Stress) on the dependent variable (Employee Performance). Data were collected through questionnaires distributed to employees of PT. Sinar Waringin Adikarya with a total of 40 respondents. The results of the study indicate that partially, Work Environment (X1) has a significant positive influence on Employee Performance, with a t-count value of 3.127 and a significant value of 0.003. Teamwork (X2) also has a significant positive influence, with a t-count value of 5.345 and a significant value of 0.000. Job Stress (X3) has a significant positive influence on Employee Performance, with a t-count value of 2.734 and a significant value of 0.010. Simultaneously, Work Environment, Teamwork, and Job Stress have a significant effect on Employee Performance, as evidenced by the calculated F value of 101.672 and the significant F value of 0.000.</em></p> <p><em>This study concludes that the three variables, both individually and together, contribute significantly to improving employee performance. These findings provide recommendations for the management of PT. Sinar Waringin Adikarya to create a conducive work environment, strengthen teamwork, and manage work stress effectively in order to improve overall employee performance.</em></p> Riha Fitria Ardelia, Ulfi Pristiana Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4067 Fri, 14 Feb 2025 00:00:00 +0000 PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA D’COFFEE CUP PRAPEN SURABAYA https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4068 <p><em>This research aims to test and analyze the influence of Service Quality, Price Perception and Facilities on Consumer Satisfaction. The population used in this research were all consumers at the D'coffee Cup Prapen cafe in Surabaya using a sampling technique, namely non-probability sampling, of 100 samples based on specified criteria. This research data was analyzed using multiple linear regression analysis and F Test using the SPSS Version 30 analysis tool.&nbsp;&nbsp;&nbsp;&nbsp; </em></p> <p><em>The method used in this research is a quantitative research method. This research involves collecting data through questionnaires distributed to respondents. This research design is based on the philosophy of positivism and aims to test the hypotheses that have been established. Samples were taken using the Lemeshow formula because the population was not known&nbsp;for&nbsp;certain.</em></p> <p><em>The research results show that 1) Service quality has a significant effect on consumer satisfaction, 2) Price perception has a significant effect on consumer satisfaction, 3) Facilities have a significant effect on consumer satisfaction, 4) Service quality, price perception and facilities together have a significant effect on consumer satisfaction. The overall research results provide implications for D'coffee Cup cafe owners to carry out evaluations or plans to maximize consumer satisfaction. High quality service, coupled with affordable prices and adequate facilities, will make consumers feel satisfied, comfortable, and able to enjoy products in a relaxed manner. </em></p> Adelia Eka Putri, Sumiati Sumiati Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4068 Fri, 14 Feb 2025 00:00:00 +0000 PEMBUATAN KATALOG PRODUK MENGGUNAKAN CANVA SEBAGAI MEDIA PROMOSI PADA UMKM CHARIESMA BATIK SEJAHTERA DI JOMBANG https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4069 <p>UMKM Chariesma Batik Sejahtera adalah usaha yang bergerak di bidang <em>fashion </em>yang terletak di Desa Karangwinongan Kec. Mojoagung, Kab Jombang Media promosi yang digunakan melalui <em>Whatsapp &amp; Facebook. </em>Penelitian ini bertujuan untuk memberikan informasi secara lengkap mengenai produk-produk yang ditawarkan oleh UMKM Chariesma Batik Sejahtera dengan membuat Katalog Produk menggunakan aplikasi <em>Canva</em>. Penelitian ini menggunakan metode <em>Action Research </em>yang dilakukan dengan menyebarkan kuesiner kepada 1 <em>owner</em>, 2 ahli pemasaran, 2 ahli desain, 15 calon konsumen. Untuk mengukur efektivitas desain menggunakan metode <em>EPIC </em>(<em>Empathy, Persuation, Impact, Communication</em>). Hasil penelitian menunjukkan bahwa skor <em>EPIC </em>(<em>Empathy, Persuation, Impact, Communication</em>) <em>Rate </em>pada siklus II sebesar 4,5 dengan skor tertinggi terdapat pada 1 dimensi yakni, <em>Persuasion</em>. Hal itu dikarenakan desain Katalog Produk yang didesain dengan sangat menarik dan memberikan informasi yang lengkap terkait produk-produk yang ditawarkan.</p> Wahyu Prihatno Reginata, Heru Utomo Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4069 Fri, 14 Feb 2025 00:00:00 +0000 Pengaruh self-efficacy dan kualitas sumber daya manusia terhadap kepuasan kerja pegawai kantor camat Langsa lama https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4077 <p><em>This study aims to determine the effect of self-efficacy and human resource quality on job satisfaction of employees at the Langsa Lama Subdistrict Office. The research population consists of 43 employees. The sample used in this study is a saturated sample, where the entire population is used as the sample. Data collection was carried out using a questionnaire with measurements based on a Likert scale, and the data was processed statistically using multiple linear regression analysis with the equation Y = 2.795 + 0.106X1 + 0.038X2. The results show that, simultaneously, self-efficacy and human resource quality have a positive and significant effect on job satisfaction of employees at the Langsa Lama Subdistrict Office.</em></p> Sindy Yulia Rizki , Erni Junaida, Dhian Rosalina Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4077 Mon, 17 Feb 2025 00:00:00 +0000 Pengaruh Harga, Lokasi Dan Social Media Marketing Terhadap Keputusan Klien PT Esa Solusi Mandiri (Esaco) Pada Tahun 2024 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4093 <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Penelitian ini bertujuan untuk mengetahui pengaruh harga, lokasi dan pemasaran media sosial terhadap keputusan klien pada PT. Esa Solusi Mandiri (ESACO). Penelitian ini menggunakan metode kuantitatif dengan pendekatan analisis regresi linier berganda. Data dikumpulkan melalui kuesioner yang disebarkan kepada 44 responden. Hasil penelitian menunjukkan bahwa secara parsial harga memiliki pengaruh signifikan terhadap keputusan klien dengan nilai signifikansi sebesar 0,005, lokasi memiliki pengaruh signifikan terhadap keputusan klien dengan nilai signifikansi sebesar 0,038 dan pemasaran media sosial juga memiliki pengaruh signifikan dengan nilai signifikansi sebesar 0,000. Selanjutnya uji simultan menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan klien, dengan nilai F sebesar 70,920 dan signifikansi sebesar 0,000. Kemudian koefisien determinasi (R²) sebesar 84,2% menunjukkan bahwa harga, lokasi dan pemasaran media sosial memiliki pengaruh terhadap keputusan pembelian. Hal ini menjelaskan bahwa harga, lokasi dan pemasaran media sosial pada PT Esa Solusi Mandiri sudah berjalan dengan baik, sehingga memberikan dampak yang positif.</span></span></p> Oktavio Mi’roj Rofik, Parwita Setya Wardhani, Sofyan Lazuardi Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4093 Wed, 19 Feb 2025 00:00:00 +0000 Pengaruh Kompensasi, Disiplin Kerja, Dan Motivasi Kerja Terhadap Kinerja Pegawai PT. Pertamina Retail https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4094 <p>This research aims to find out whether compensation, motivation and work discipline influence employee performance at PT Pertamina Retail. This type of research is quantitative. The population studied in this research were all employees at PT Pertamina Retail. The number of samples in this study was 50 respondents. The sample collection technique in this research was carried out using saturated sampling. The data collection technique used in this research was a questionnaire distributed to all PT Pertamina Retail employees. The data analysis technique used in this research is multiple linear regression analysis using SPSS (Statistical Product and Services Solution) software version 29.0. The research results show that compensation, motivation and work discipline partially and simultaneously have a significant effect on employee performance at PT Pertamina Retail. The R Square value of the reward and punishment variables influencing employee performance is 35.5%.</p> Linda Ratna Fitria Cahyani, Asmirin Noor, Emmywati Emmywati Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4094 Wed, 19 Feb 2025 00:00:00 +0000 PERAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI MAKANAN PENUTUP MANIS KEKINIAN DI SOLO RAYA https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4111 <p><em>This research aims to analyze the role of social media Instagram &nbsp;as a promotional tool in the trendy dessert industry in Solo Raya. Utilizing a qualitative research approach, this study involved five informants who are business actors in the dessert sector. The results indicate that Instagram &nbsp;serves as a primary platform that facilitates interaction between business actors and consumers while expanding audience reach. Several key factors identified include hobbies as the main motivation, consistency in content posting, relevance to current trends, and maintaining good relationships with </em><em>Loyal Consumers. Additionally, the ease of access and interactive features of Instagram , such as stories and reels, contribute to the effectiveness of promotions. Therefore, this study concludes that Instagram &nbsp;functions not only as a promotional medium but also as a tool for building community and maintaining customer loyalty in the trendy dessert business in Solo Raya.</em></p> Rina Ashar Supriyati, Budi Istiyanto Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4111 Fri, 21 Feb 2025 00:00:00 +0000 Pengaruh Kualitas Produk, Promosi Diskon, Dan Kemudahan Pembelian Terhadap Minat Pembelian Ulang Produk Kecantikan Ms Glow Di Kota Surabaya https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4125 <p><em>This research aims to analyze the influence of product quality, discount promotions, and ease of purchase on the repurchase intention of Ms Glow beauty products in Surabaya City. The research method used is a quantitative approach with purposive sampling technique. Data were collected through questionnaires distributed to Ms Glow consumers in Surabaya City who have made at least one purchase. The results show that product quality, discount promotions, and ease of purchase have a positive and significant effect on repurchase intention both partially and simultaneously. Based on the results of multiple linear regression analysis, it is known that the three independent variables together contribute 65.3% to the repurchase intention, while the remaining is influenced by other factors outside this study. This finding has implications for beauty business players, especially Ms. Glow, to improve product quality, optimize discount promotion strategies, and facilitate access to purchases to increase customer loyalty.</em></p> Ike Nur Fadlilah, Evi Thelia Sari, Leonard Adrie Manafe Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4125 Wed, 26 Feb 2025 00:00:00 +0000 Pengaruh Kualitas Konten Pemasaran Di Tiktok Dan Tingkat Keterlibatan Terhadap Keputusan Pembelian Parfum Cruseka https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4129 <p><em>This research aims to analyze the influence of content quality and engagement level on consumer purchasing decisions for Cruseka perfume products through the TikTok platform. This study uses a quantitative method with data collection techniques through questionnaires distributed to 98 respondents online, specifically followers of the Cruseka perfume TikTok account based on certain criteria. The data is analyzed using multiple linear regression methods to determine the relationship between independent and dependent variables. The results show that content quality and engagement level have a simultaneous effect on purchasing decisions, which can significantly improve in this study. This explains that the content quality variable (X<sub>1</sub>) and the engagement level variable (X<sub>2</sub>) are functioning well, thus providing a positive impact.</em></p> Della Amanda Safira Putri, Asmirin Noor, Parwita Setya Wardhani Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4129 Wed, 26 Feb 2025 00:00:00 +0000 ANALISIS SISTEM KESESUAIAN DALAM MENGOPTIMALISASIKAN PELAYANAN NASABAH PADA PEMBIAYAAN DI AREA CONSUMER FINANCING STAFF BSI JAKARTA KC FATMAWATI 2 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4133 <p><em>This article aims to analyze customer service in financing in the Consumer Financing Staff (CFS) area of Bank Syariah Indonesia (BSI) KC Jakarta Fatmawati 2. An effective service system is needed to optimize customer experience in accesing financing products. This study examines the factors that contribute to satisfaction in customer service, including bussines analysis, staff performance evaluations, and customer satisfaction measurement. The results of the study indicate that BSI KC Jakarta Fatmawati 2 continues to strive to improve service quality and operational efficiency, especially innthe consumer financing sector, by optimizing the role of Consumer Financing Staff (CFS). Improving the competence of CFS employees, utilizing technology, and the role of Consumer Financing Staff. Improving technology, and implementing effective strategies in satisfying customer, and strengthening of Bank Syariah Indonesia (BSI) position in the market.</em></p> Umdah Aulia Rohmah, Ulya Darojah Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4133 Wed, 26 Feb 2025 00:00:00 +0000 PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA PEREMPUAN MILENIAL DI KOTA LANGSA https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4158 <p><em>This study aims to analyze the effect of brand image, lifestyle, and price on iPhone purchasing decisions for millennial women in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method uses multiple linear regression analysis, t test, F test and coefficient of determination test. The regression equation in this study is Y = 2.118 + 0.181X1 + 0.036X2. Brand image has a significant effect on purchasing decisions for Iphone for millennial women in Langsa City. Lifestyle has a significant effect on purchasing decisions for iPhones for millennial women in Langsa City. brand image and lifestyle simultaneously have a significant effect on iPhone purchasing decisions for millennial women in Langsa City. Based on the coefficient of determination test, it can be explained that the Adjusted R Square value is 0.521. This means that the Brand Image and Lifestyle variables on Purchasing Decisions are 52.1%, while the remaining 47.9% is influenced by other variables outside this research model. </em></p> M Dody Haulussy, Rahmi Meutia, Maulana Rahman Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4158 Fri, 07 Mar 2025 00:00:00 +0000 Pengaruh Insentif, Lingkungan Kerja Dan Motivasi Kerja Terhadap Produktivitas Karyawan Di Home Industri Souvenir Packybag Vintage https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4167 <p>The purpose of this study is to determine the effect of incentives, work environment and work motivation on employee productivity in Home Industry Souvenir Packybag Vintage. This study was conducted using a quantitative method. The sample in this study were all employees in Home Industry Souvenir Packybag Vintage with a population of 35 respondents. Data collection tools using questionnaires, the scale preparation method using a Likert scale. The sampling technique used is non-probability sampling. The test tool used is multiple linear regression analysis with SPSS 26.0 software. From the results of the calculation table, it can be seen that all indicators of incentive variables, work environment and work motivation on employee productivity with 23 statements have results that the overall value of r count&gt; r table. So it can be stated that all indicators used in this study are VALID. The next result with t-test with incentive variable, and significance value 0.001 &lt;0.05 and seen from the comparison of t-count of 3.812&gt; t-table of 2.039 so it can be concluded that H01 is rejected and Ha1 is accepted which means there is an influence between incentive variables, on employee productivity significantly. In the work environment variable (X2), the significance value is 0.003 &lt;0.05 and seen from the comparison of t-count of 3.809&gt; t-table of 2.039 so it can be concluded that H02 is rejected and Ha2 is accepted which means there is an influence between work environment variables on work environment significantly. In the work motivation variable (X3), the significance value is 0.001 &lt;0.05 and seen from the comparison of t-count of 2.650&gt; t-table of 2.039 so it can be concluded that H03 is rejected and Ha3 is accepted which means there is an influence between work motivation variables on employee productivity significantly. It is known that the sign value is 0.003 &lt;0.05 and the calculated F value is 5.669&gt; 3.29 so it can be concluded that H04 is rejected Ha4 is accepted which means that there is a simultaneous influence by incentive variables, work environment and work motivation on employee productivity variables.</p> <p>&nbsp;</p> Erviana Erviana, Sofyan Lazuardi, Emmywati Emmywati Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4167 Tue, 11 Mar 2025 00:00:00 +0000 PENGARUH FINANCIAL TECHNOLOGY, FEAR OF MISSING OUT ( FOMO), LITERASI KEUANGAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN INVESTASI MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SLAMET RIYADI SURAKARTA https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4170 <p style="text-align: justify;"><em>This research aims to analyze the significance of financial influence technology, FOMO, financial literacy, and risk perception on investment decisions of students at the University's Faculty of Economics and Business Slamet Riyadi Surakarta. Technique Data collection in this research used a questionnaire. Amount The population in this study was 2,312 active students in odd semesters of the year 2024 at the UNISRI Faculty of Economics and Business and a sample of </em><em>100</em><em> was obtained respondents used the Solvin formula with a sampling technique, namely purposive sampling. Data analysis techniques used in this research are descriptive analysis, research instrument test, classical assumption test, t test, F test, and coefficient of determination test (R2). The results of the t test (partial) prove that financial technology and FOMO has no significant effect on decisions student investment, while financial literacy and risk perception have an influence significant impact on student investment decisions. F test testing (accuracy model) indicates that the regression model used in this research it's right.</em></p> Intan Putri Apriliawati, Dorothea Ririn Indriastuti Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4170 Wed, 12 Mar 2025 00:00:00 +0000 ANALISIS PERAN TATA KELOLA PERUSAHAAN DALAM OPTIMALISASI KINERJA MODAL INTELEKTUAL (Studi pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4179 <p>Penelitian ini menganalisis peran tata kelola perusahaan dalam optimalisasi kinerja modal intelektual (VAICTM) pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2021-2023. Sampel penelitian terdiri dari 30 perusahaan yang dipilih menggunakan teknik purposive sampling. Analisis dilakukan dengan regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil persamaan regresi linear berganda menunjukkan Y = 213,500 – 91,975 X<sub>1</sub> + 0,390 X<sub>2</sub> + e. &nbsp;Hasil uji t menunjukkan kepemilikan manajerial berpengaruh signifikan terhadap kinerja modal intelektual dengan nilai signifikansi 0,007 &lt; 0,05, sementara proporsi komisaris independen tidak memiliki pengaruh signifikan dengan nilai signifikansi 0,686 &gt; 0,05. Uji F menunjukkan bahwa model penelitian signifikan dengan nilai 0,027 &lt; 0,05. Namun, koefisien determinasi sebesar 5,9% mengindikasikan bahwa variabel lain lebih dominan dalam mempengaruhi kinerja modal intelektual. Oleh karena itu, peningkatan tata kelola perusahaan diperlukan untuk mengurangi risiko kecurangan dan meningkatkan efisiensi perusahaan.</p> Otto Chrismavian Candela, Edi Wibowo Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4179 Fri, 14 Mar 2025 00:00:00 +0000 CHALLENGES AND PROCESSES OF AGRIBUSINESS MANAGEMENT IN THE AGRICULTURAL SECTOR IN INDONESIA (TANTANGAN DAN PROSES MANAJEMEN AGRIBISNIS PADA SEKTOR PERTANIAN DI INDONESIA) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4199 <p>Indonesia as an agrarian country has great potential in the agricultural sector which is the main pillar of the national economy. Agribusiness plays a strategic role in supporting food security, economic growth, job creation, and poverty alleviation, especially in rural areas. However, the sector faces various complex challenges, such as limited productive land, low adoption of modern technology, climate change, and unsustainable agricultural practices. This research aims to identify key challenges in the agribusiness sector in Indonesia, develop effective management strategies, and provide policy recommendations to improve agribusiness performance and sustainability. The research method used a qualitative approach with literature analysis and descriptive data. The results showed that optimization of natural resources through environmentally friendly technology, capacity building of farmers through training, and governance reform of the agribusiness sector are needed to face these challenges. In addition, opportunities for organic product development and utilization of digital technology can be innovative solutions for the agribusiness sector. The implementation of holistic management strategies and collaboration between the government, business actors, and the community are the keys to successful sustainable agribusiness development in Indonesia.</p> Atika Zahra, Sebrina Intan Aulia , Suci Destiyani , Susilo Susilo, Lokot Muda Harahap Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4199 Wed, 19 Mar 2025 00:00:00 +0000 INVENTORY MANAGEMENT AS THE KEY TO IMPROVING THE COMPANY'S OPERATIONAL PERFORMANCE (MANAJEMEN PERSEDIAAN SEBAGAI KUNCI PENINGKATAN KINERJA OPERASIONAL PERUSAHAAN) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4217 <p><em>In running the company, a good and mature inventory is needed so that it can compete with other companies. One of them is inventory management which can be considered in running a company to improve strategically in ordering and storing the goods it needs. With the existence of inventory management, it can help employees in carrying out good operational performance as the implementation of activities for the process of selecting, designing, updating, operating, and supervising systems in a company. This will help the company to improve the company's operational performance to enable them to do their job. With the aim of increasing the agency that has been set by the company. This research uses qualitative methods. The qualitative method is a collection of previous research results in the form of books, articles, scientific journals, research reports, and other sources relevant to the topic of discussion which are then compared theoretically.</em></p> Atika Zahra, Sebrina Intan Aulia , Suci Destiyani, Susilo Susilo, Yayang Fariana Togatorop Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4217 Mon, 24 Mar 2025 00:00:00 +0000 Strategi Manajemen Agribisnis Desa Yang Berkelanjutan https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4218 <p><em>Agribusiness is one of the important sectors that has a strategic role in a country's economy, especially in meeting food needs and providing employment. This sector not only contributes to economic growth but also becomes the mainstay in maintaining national food security. This study uses a descriptive qualitative approach to explore sustainable agribusiness management strategies in villages. West Nias Regency has great potential in the agribusiness sector, especially in agriculture and plantations. The Central Statistics Agency (BPS) shows that the poverty rate in this region will reach 22.81% in 2023. This shows that although the agricultural sector has economic potential, there are still obstacles that hinder the development of sustainable agribusiness. Agribusiness plays an important role in the rural economy, but still faces various challenges, such as limited capital, lack of technology, marketing constraints, and the impact of climate change. The success of sustainable agribusiness requires synergy between farmers, government, private sector, and academics. With the right strategy, the agribusiness sector in West Nias can develop and contribute to economic development and improving people's welfare.</em></p> Yayang Fariana Togotoro, Desi Fitriani Hasibuan , Lokot Muda Harahap Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4218 Mon, 24 Mar 2025 00:00:00 +0000 Strategi Manajemen Risiko Dalam Mengantisipasi Fenomena Fluktuasi Harga Komoditas Bahan Pangan (Studi Kasus : Harga Cabai di Jakarta, Tahun 2022) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4219 <p><em>The increase in population in a region directly impacts on the increase in demand for food needs, which is one of the triggers for the problem of price fluctuations. Therefore, the writing of this article aims to assist readers in recognising the factors that trigger the phenomenon of price fluctuations and provide solutions that can be applied in dealing with it. This article was prepared using the literature study method. The results of the discussion show that natural factors, geopolitics, and government policies are factors that cause the phenomenon of price fluctuations to occur frequently. Based on a case study on the development of the price of large red chillies in DKI Jakarta in 2022, the price increase is influenced by seasonal demand, production, and supply stocks. With good risk management, this phenomenon can be anticipated through production stability, the use of rain shelters, product diversification, and education and information. </em></p> Ovan Krisadelman Zebua, Kevin Valensius Siahaan, Cipta Kurnia, Farel Akbar Aditya Saragih, Lokot Muda Harahap Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4219 Mon, 24 Mar 2025 00:00:00 +0000 PENGARUH PERUBAHAN IKLIM TERHADAP STRATEGI MANAJEMEN AGRIBISNIS: STUDI KASUS DI WILAYAH PERTANIAN INDONESIA (THE EFFECT OF CLIMATE CHANGE ON AGRIBUSINESS MANAGEMENT STRATEGIES: A CASE STUDY IN INDONESIAN AGRICULTURE) https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4220 <p><em>Climate change is a major challenge for the agribusiness sector in Indonesia due to its significant impact on agricultural productivity and national food security. This study aims to understand how climate change affects the agricultural sector and identify adaptation strategies that farmers can undertake to maintain their agricultural productivity and sustainability. The method used is Systematic Literature Review (SLR), which is by collecting and analyzing various literature sources to get a comprehensive picture of agribusiness management strategies in the face of climate change. The results show that climate change has negative impacts, such as decreased crop productivity due to extreme weather conditions, changes in the growing season that disrupt planting schedules, increased pest and disease attacks, and the threat of crop failure that occurs more frequently. To overcome these impacts, this study proposes several adaptation strategies, including the use of high-yielding varieties that are resistant to extreme weather conditions, the application of modern agricultural technology such as smart irrigation systems, crop diversification to reduce the risk of loss, strengthening farmer institutions through training and organizational support, and efficient water resource management. This research provides important input for the government and other stakeholders to formulate more adaptive agribusiness policies, so that the agribusiness sector in Indonesia can be more resilient in facing the challenges of climate change while maintaining national food security.</em></p> Lokot Muda Harahap, Cindy B Sitanggang , Dini Maharani Tambunan, Dhea Anandha Pinem, Anastasia Boru Hasugian Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4220 Mon, 24 Mar 2025 00:00:00 +0000 STRATEGI MENGHADAPI TANTANGAN PEMASARAN PRODUK AGRIBISNIS DI RUMAH GESHINE, TANAH JAWA, SUMATERA UTARA https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4221 <p><em>This study aims to analyze the marketing strategy of agribusiness products at Rumah Geshine, Tanah Jawa, North Sumatra, in facing marketing challenges such as the low popularity of goat milk, limited shelf life, and distribution constraints. The research method used is a descriptive qualitative approach with data collection through online interviews with business owners. The results of the study indicate that the marketing strategies implemented by Rumah Geshine include finding active resellers, improving distribution, diversifying products, and utilizing social media for promotion. However, there are still challenges such as limited product shelf life and competition with other more popular milk products. A more creative and flexible marketing strategy is needed so that Rumah Geshine can expand its market reach and increase competitiveness. By continuing to innovate and adjust marketing strategies, Rumah Geshine has the potential to strengthen its position in the agribusiness industry.</em></p> Lokot Muda Harahap, Christin Yesikha Napitu , Della Ageveni Butarbutar, Dinda Rachel Minado Purba, Sondang Lamsarina br Hutagalung Copyright (c) 2025 JURNAL ILMIAH EKONOMI DAN MANAJEMEN https://creativecommons.org/licenses/by-sa/4.0 https://ejurnal.kampusakademik.co.id/index.php/jiem/article/view/4221 Mon, 24 Mar 2025 00:00:00 +0000