ANALISIS PENGGUNAAN ETOS, PATOS, DAN LOGOS DALAM PIDATO PRESIDEN PRABOWO PADA PERINGATAN HARI BURUH 2026 DI KANAL YOUTUBE METRO TV

Abstract

Abstract: This research is motivated by the importance of rhetorical strategies in public speeches, especially in political speeches delivered by national leaders. This study aims to analyze the use of ethos, pathos, and logos in President Prabowo Subianto’s speech during the 2026 International Workers’ Day commemoration broadcast on Metro TV’s YouTube channel. The research method used is descriptive qualitative with a rhetorical analysis approach based on Aristotle’s theory. The data were obtained from the transcript of President Prabowo’s speech and analyzed using observation and note-taking techniques. The results show that President Prabowo’s speech contains the three rhetorical elements of ethos, pathos, and logos. Ethos appears through the speaker’s credibility as president, his military background, and his commitment to defending workers. Pathos appears through emotional expressions related to workers’ suffering, layoffs, family responsibilities, and social injustice. Logos appears through data, numerical evidence, policy explanations, and cause-and-effect reasoning. The study concludes that pathos is the most dominant element because the speech strongly emphasizes emotional closeness with workers. The combination of ethos, pathos, and logos makes the speech persuasive and strengthens the image of the speaker as a leader who is firm, empathetic, and pro-worker.