Analisis Penggunaan Etos, Pathos, dan Logos dalam Pidato Presiden Prabowo Subianto pada Acara Satu Abad Nahdlatul Ulama

Abstract

This study aims to analyze the use of Aristotle's rhetorical appeals, namely ethos, pathos, and logos, in President Prabowo Subianto's speech delivered at the Mujahadah Kubra of the Centenary of Nahdlatul Ulama, which was uploaded on the KOMPASTV YouTube channel. This research employed a qualitative approach using content analysis as the research method. The data source consisted of speech utterances containing elements of ethos, pathos, and logos. Data were collected through listening, transcription, note-taking, identification, and classification based on the research focus. Data analysis was conducted using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings reveal that Prabowo Subianto effectively utilized the three rhetorical appeals proposed by Aristotle. The ethos appeal was identified in 4 data, reflecting the speaker's credibility, responsibility, and commitment as a national leader. The pathos appeal appeared in 5 data, demonstrating efforts to evoke the audience's emotions through messages of hope, unity, tolerance, and concern for society. The logos appeal was found in 4 data, indicated by the use of facts, statistical data, numerical evidence, and logical arguments. Among the three appeals, pathos was the most dominant element. The study concludes that the integration of ethos, pathos, and logos strengthens the persuasive power of the speech, enabling the conveyed messages to be effectively accepted by the audience.