STRATEGI STORYTELLING DALAM PENGEMASAN BERITA LOKAL PADA PROGRAM PODCAST TRIBUN SUMSEL
DOI:
https://doi.org/10.61722/jinu.v3i5.11305Keywords:
Storytelling, Podcast, Digital Media, Tribun Sumsel, CommunicationAbstract
The rapid development of digital media has encouraged media companies to continuously innovate in delivering information to the public. One of the innovations implemented by Tribun Sumsel is the use of podcast programs that apply storytelling strategies in presenting local news. This study aims to examine the implementation of storytelling strategies in packaging local news through Tribun Sumsel podcasts and to identify the role of digital media in supporting information dissemination to the public. This research employed a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation conducted during the internship program at Tribun Sumsel. The findings reveal that storytelling strategies make information delivery more engaging, easier to understand, and capable of increasing audience involvement. In addition, digital media platforms such as social media and podcasts play a significant role in expanding the reach of information to the community. Several challenges were encountered during the production process, including limited production time and the need to adapt content to audience preferences. However, these challenges can be addressed through effective team coordination and the utilization of digital technology. Therefore, the implementation of storytelling strategies in Tribun Sumsel podcast programs contributes to improving the quality of information delivery and strengthening the relationship between media institutions and society
References
Ardianto, E., Komala, L., & Karlinah, S. (2019). Komunikasi Massa: Suatu Pengantar. Bandung: Simbiosa Rekatama Media.
Effendy, O. U. (2017). Ilmu Komunikasi Teori dan Praktek. Bandung: PT Remaja Rosdakarya.
Flew, T. (2014). New Media: An Introduction. New York: Oxford University Press.
Jefkins, F. (2016). Public Relations. Jakarta: Erlangga.
Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59–68.
Kriyantono, R. (2018). Teknik Praktis Riset Komunikasi. Jakarta: Prenadamedia Group.
Lambert, J. (2013). Digital Storytelling: Capturing Lives, Creating Community. New York: Routledge.
McQuail, D. (2011). Teori Komunikasi Massa McQuail. Jakarta: Salemba Humanika.
Nasrullah, R. (2017). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.
Romli, A. S. M. (2018). Jurnalistik Online: Panduan Mengelola Media Online. Bandung: Nuansa Cendekia.
Sugiyono. (2019). Metode Penelitian Kualitatif. Bandung: Alfabeta.
West, R., & Turner, L. H. (2018). Introducing Communication Theory: Analysis and Application. New York: McGraw-Hill Education.
Zakaria, M., & Putri, D. A. (2022). Pemanfaatan Podcast Sebagai Media Komunikasi Digital di Era Konvergensi Media. Jurnal Komunikasi Indonesia, 11(2), 85–94.
Berry, R. (2016). Podcasting: Considering the Evolution of the Medium and Its Association with the Word Radio. Journal of Radio & Audio Media, 23(1), 7–22.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 JURNAL ILMIAH NUSANTARA
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
