DINAMIKA SOSIAL EKONOMI PENGRAJIN TAS HANDMADE KAK NENG CRAFT DI JALAN SUKA RELA BARAT DESA LAUT DENDANG

Abstract

This study examines the socio-economic dynamics of handmade bag craftsmen in Laut
Dendang Village, Jalan Sukarela Barat. The focus of the study is to understand the socio
economic changes and developments generated through the creative industry activities of
MSMEs. Using a qualitative approach, data were collected through in-depth interviews, field
observations, and related documents. The main resource person, Mrs. Nelly, shared her
experience in managing a handmade bag business that has opened up employment opportunities
for the surrounding community. Thematic analysis was used to explore patterns in production,
marketing, and product innovation activities. This study found that struggle, hard work values,
and innovation strategies, such as utilizing local cultural wealth and strengthening collaboration
between MSMEs, are the keys to business success. The results of the study provide in-depth
insights into the importance of the creative industry in supporting the local economy and
encouraging communities to create jobs through sustainable innovation.