Eksplorasi Persepsi Generasi Z terhadap Kredibilitas dan Popularitas Influencer TikTok dalam Memengaruhi Pilihan Produk Fashion: Sebuah Literatur Review
DOI:
https://doi.org/10.61722/jinu.v2i2.3618Keywords:
TikTok, influencer credibility, influencer popularity, Generation Z, fashion consumption, social media marketing.Abstract
This study aims to explore Generation Z's perceptions of the credibility and popularity of TikTok influencers in influencing fashion product choices. Using a qualitative approach and literature analysis method, this research collects secondary data from journals, industry reports, and relevant academic publications. Literature searches were conducted using keywords such as "TikTok influencer credibility," "Gen Z fashion consumption," and "social media marketing." The results indicate that influencer credibility, including factors like trustworthiness, expertise, attractiveness, and similarity with the audience, significantly affects fashion product purchase decisions. Additionally, the popularity of influencers influences purchase intent, with a larger following enhancing their impact. The findings provide insights into how Generation Z evaluates TikTok influencers and their impact on fashion purchase decisions. This study has limitations due to the use of secondary data, suggesting that future research should involve primary data to gain deeper insights.
References
Abednego, F. A., Kuswoyo, C., Cen Lu, & Wijaya, G. E. (2021). Analisis Pemilihan Social Media Influencer Instagram pada Generasi Y dan Generasi Z di Bandung. JRB-Jurnal Riset Bisnis, 5(1), 57–73. https://doi.org/10.35814/jrb.v5i1.2558
Adabi, R. S. (2025). Efektivitas Influencer Marketing dalam Meningkatkan Popularitas Brand Fashion Erigo di Kalangan Generasi Z. Prosiding Seminar Nasional Manajemen, 4(1), 512–517. https://openjournal.unpam.ac.id/index.php/PSM/article/view/45187
Alfiannor. (2024). Analisis Pengaruh Influencer Marketing terhadap Minat Beli Konsumen : Literatur Review. EKODESTINASI: Jurnal Ekonomi, Bisnis, Dan Pariwisata, 2(2), 128–137. https://doi.org/10.59996/ekodestinasi.v2i2.607
Andriani, W. (2023). Comprehensive Budget Model as a Business Planning Tool. International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2), 4(1), 95–102. https://doi.org/10.48024/ijgame2.v1i1.12
Andriani, W., Ananto, R. P., Zahara, & Aprila, D. (2023). The Influence of Financial Literacy and Educational Background on the Financial Governance of Nagari Owned Enterprises. Ilomata International Journal of Tax & Accounting, 4(4), 742–754. https://doi.org/10.52728/ijtc.v4i4.928
Anjani, E. R., & Simamora, V. (2022). Pengaruh Influencer, Harga Dan Kualitas Produk Skincare Scarlett Whitening Terhadap Keputusan Pembeli Generasi Z, Dki Jakarta. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 1293–1308. https://doi.org/10.31955/mea.v6i3.2547
Aprila, D., Andriani, W., & Ananto, R. P. (2023). Financial Management of Nagari Owned Enterprises (BUMNAG) and Its Impact on Community Welfare. Jurnal Akuntansi Bisnis, 16(2), 210–225. https://doi.org/10.30813/jab.v16i2.4461
Husna, A. H., & Mairita, D. (2024). Gen Z dan Perilaku Konsumsi Konten Influencer pada TikTok. Jurnal Riset Komunikasi, 7(1), 86–100. https://doi.org/10.38194/jurkom.v7i1.1002
Isalman, I., Ilyas, I., Istianandar, F. R., & Sahdarullah, S. (2023). Peran Kredibilitas Influencer Lokal Di Instagram Terhadap Persepsi Kualitas Dan Minat Beli Konsumen Milenial. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 9(1), 91–106. https://doi.org/10.34203/jimfe.v9i1.6205
Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. Y. (2024). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, 0123456789. https://doi.org/10.1007/s11747-024-01052-7
Putra, Y. D., & Junita, D. (2024). Realitas Keterlibatan Gen Z dalam Media Sosial Tiktok Perspektif Sosiokultural. Intecode, 04(01), 33–55. https://www.journal.uml.ac.id/IRE/article/view/2746
Reggina Wike Anjani. (2023). Implementasi Digital Marketing Dalam Mengembangkan Strategi Bisnis Digital Di Era Transformasi Digital. INTERDISIPLIN: Journal of Qualitative and Quantitative Research, 1(1), 29–40. https://doi.org/10.61166/interdisiplin.v1i1.4
Suyitno, S. (2021). Strategi Hubungan Masyarakat (Public Relation) dalam Peningkatan Pemasaran Lembaga Pendidikan. Jurnal Basicedu, 5(5), 4138–4145. https://doi.org/10.31004/basicedu.v5i5.1480
Tan, J., Sachio, K., Ratna Tercia, C. Y., & Amelia, N. (2023). Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia. Kajian Branding Indonesia, 5(2), 167. https://doi.org/10.21632/kbi.5.2.167-198
Vanni, K. M., & Nadan, V. S. (2023). Efektivitas Strategi Pemasaran Digital Banking Bank Syariah Di Indonesia. Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA), 3(2), 237–248. https://doi.org/10.36908/jimpa.v3i2.197
Downloads
Published
Issue
Section
License
Copyright (c) 2024 JURNAL ILMIAH NUSANTARA
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.