Video Profil Fakultas Vokasi Universitas Stikubank Semarang
DOI:
https://doi.org/10.61722/jinu.v2i2.3661Keywords:
branding, profile video, promotion, Villamil-Molina.Abstract
A profile video is an effective tool to introduce the identity, vision, mission, study programs, and advantages of an institution. Fakultas Vokasi Universitas Stikubank Semarang needs a profile video to support its branding and promotional strategies. This research aims to develop the video using the Villamil-Molina method with a descriptive qualitative approach.The design process involves idea development, pre-production, production, and post-production. The video was evaluated through alpha testing with experts and beta testing with the public. Alpha testing showed high feasibility, with 100% approval for information and 92% for media. Beta testing indicated over 99% approval for appearance, knowledge, and comprehension aspects. Results, the profile video is considered a feasible, informative, and engaging promotional tool. It is expected to attract prospective students, parents, stakeholders, and the public, strengthening the faculty's image.
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