Strategi Orientasi Pada Industri Manufaktur Kabupaten dan Kota

Bagus Ramadhani; Zulfa Nailin Najah; Muhammad Yasin

doi:10.61722/jinu.v2i5.5497

Authors

Bagus Ramadhani Universitas 17 Agustus 1945 Surabaya, Indonesia
Zulfa Nailin Najah Universitas 17 Agustus 1945 Surabaya, Indonesia
Muhammad Yasin Universitas 17 Agustus 1945 Surabaya, Indonesia

DOI:

https://doi.org/10.61722/jinu.v2i5.5497

Keywords:

Orientation strategy, manufacturing industry, market orientation, innovation orientation, competitiveness, literature review

Abstract

This study aims to examine various orientation strategies applied in the manufacturing industry at the regency and city levels and their impact on the industry's competitiveness. The method used is a literature review by analyzing relevant journals and scientific articles. The results show that market orientation and innovation orientation are the dominant strategies that can improve the performance and competitiveness of regional manufacturing industries. However, several challenges such as limited human resources and technology access affect the implementation of these strategies. Support from local governments and collaboration among industry players, academics, and educational institutions are essential to optimize orientation strategies. This study provides an important overview of the role of orientation strategies in driving the growth of manufacturing industries at the local level

References

Astuti, M., Prambaudy, K., & Tjiptaningsih, D. S. (2022). Pengaruh orientasi pasar dan inovasi terhadap kinerja pemasaran UMKM. Benefit: Jurnal Manajemen dan Bisnis, 4(1), 45–54.

Fitriani, Y. N., Penga, J. A. T., & Yasin, M. (2022). Strategi orientasi pada industri manufaktur. MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi, 2(3).

Haryanto, A. T., & Sari, D. A. (2020). Studi literatur: Strategi bisnis UMKM di era digital. Jurnal Ilmu Manajemen Terapan, 3(2), 85–91. https://garuda.kemdikbud.go.id

Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35.

Porter, M. E. (1990). The competitive advantage of nations. Free Press.

Sugiono. (2009). Metode penelitian: Kuantitatif, kualitatif dan R&D. Alfabeta.

Sugiyarti, G. (2015). Membangun keunggulan bersaing produk melalui orientasi pembelajaran, orientasi pasar, dan inovasi produk. Serat Acitya, 4(2).

Wheelen, T. L., & Hunger, J. D. (2006). Strategic management and business policy. Pearson Education.