PENGEMBANGAN KEMASAN PRODUK PAPER CUP TAKE AWAY MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DI HOMWOK KOPI

Authors

  • Yose Rizal Taufiqurrahman Universitas Teknologi Yogyakarta
  • Aranza Rifqi Diemsy Universitas Teknologi Yogyakarta
  • Arief Eka Kurniawan Universitas Teknologi Yogyakarta
  • Aditia Rahmana Universitas Teknologi Yogyakarta
  • Diaz Arjun Annolu Universitas Teknologi Yogyakarta
  • Ayudyah Eka Apsari Universitas Teknologi Yogyakarta

DOI:

https://doi.org/10.61722/jirs.v2i1.3607

Keywords:

Kemasan, Kualitas, Konsumen, Quality Function Deployment (QFD)

Abstract

The Indonesian coffee market is experiencing rapid growth, driven by the rising popularity of coffee consumption and the take-away culture. Consequently, the demand for practical, eco-friendly, and recyclable packaging is also increasing. The same applies to Homwok Kopi, which prompted this study to develop an optimal design for take-away paper cup packaging using the Quality Function Deployment (QFD) method. The results revealed that the proposed take-away paper cup packaging will use 350 gsm ivory paper material with dimensions of 59 cm in length, 22 cm in width, and a weight of 20 grams. An innovative locking mechanism for smaller cups will be incorporated to ensure the cups remain stable within the packaging, minimizing spillage during movement. The design features a combination of broken white and blue colors, along with a handle that is comfortable to grip.

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Published

2024-12-31

Issue

Vol. 2 No. 1 (2025): Maret

Section

Articles

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