Peran Kemasan Dan Labeling Dalam Meningkatkan Nilai Jual Produk Anggur Laut Di PT Juku Sulawesi Internasional (Kecamatan Somba Opu, Kabupaten Gowa)

Abstract

Sea grapes are among the most profitable marine products; however, current packaging and labeling practices remain factors that limit their market value. This study aims to analyze the role of packaging and labeling in enhancing the market value of sea grapes, employing a descriptive method and a qualitative approach. Data collection involved observation, interviews, and documentation, while analysis proceeded through stages of data collection, data reduction, presentation, and finally, conclusion and verification. Ultimately, packaging plays a crucial role in adding value to sea grapes by ensuring product protection, enhancing visual appeal, facilitating brand development, and easing distribution. Labeling is equally important for providing information, building consumer trust, meeting required standards, and differentiating the product from similar offerings in the market. The product's market value is bolstered by high quality, attractive packaging design, comprehensive label information, and growing consumer awareness regarding food safety; conversely, obstacles include relatively high packaging production costs, limited design innovation, intense competition from similar products, and limited market reach.