Analisis Faktor Pemilihan Venue Panggung Budaya Taman Mini Indonesia Indah Pada Event Enhypen Encore Party

Khania Fasha Salsabila; Ulfi Maranisya

doi:10.61722/jmia.v2i2.4153

Authors

Khania Fasha Salsabila Universitas Nasional
Ulfi Maranisya Universitas Nasional

DOI:

https://doi.org/10.61722/jmia.v2i2.4153

Keywords:

Driving Factors, Event, SOAR, Venue Criteria, Venue Selection

Abstract

This study aims to determine the selection factors and strategy of Panggung Budaya as the selected venue for the ENHYPEN ENCORE PARTY event held at Taman Mini Indonesia Indah. This study uses a qualitative method by interviewing five informants from Taman Mini Indonesia Indah, and using the SOAR (Strengths, Opportunities, Aspirations, and Results) analysis tool. The SOAR analysis tool can help describe and compare current capabilities with capabilities that are desired to be developed in the future, from both internal and external aspects. The results of the study show that the Panggung Budaya venue has advantages in terms of capacity, cost, capability and flexibility of use. However, challenges are still found in additional infrastructure for events outside concerts and festivals. With the right strategy, this venue can be a leading venue for more diverse events in the future.

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