ANALISIS EFEKTIVITAS PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) DALAM PENINGKATAN KUALITAS PEMBELAJARAN DI PERGURUAN TINGGI
DOI:
https://doi.org/10.61722/jmia.v3i1.7794Keywords:
artificial intelligence, learning quality, higher education, digital literacy, educational technologyAbstract
The rapid development of Artificial Intelligence (AI) has significantly transformed the learning process in higher education institutions. AI-based applications such as ChatGPT, Gemini, and Perplexity are increasingly utilized to assist students in understanding learning materials, completing academic tasks, and improving learning efficiency. Despite its growing adoption, empirical studies examining the effectiveness of AI utilization in improving learning quality in Indonesian higher education remain limited.
This study aims to analyze the effectiveness of AI utilization in improving learning quality and to examine the role of digital literacy in strengthening the impact of AI on learning outcomes. This research employs a quantitative explanatory approach using a survey method. Data were collected through structured questionnaires distributed to university students who actively use AI in academic activities. Data analysis was conducted using descriptive statistics and multiple linear regression analysis.
The results indicate that AI utilization has a positive and significant effect on learning quality. Digital literacy also plays an important role in enhancing the effectiveness of AI utilization. These findings suggest that AI can effectively improve learning quality in higher education when supported by adequate digital literacy and institutional readiness. This study contributes to educational technology literature and provides practical recommendations for AI integration in higher education
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