PENGARUH KUALITAS LAYANAN DAN BIAYA PENDIDIKAN TERHADAP KEPUASAN ORANG TUA

Abstract

This study aims to examine the effect of service quality and education costs on parents satisfaction at kindergarten. The research used a quantitative approach with a survey method involving 120 parents of students as respondents. Data were collected using Likert-scale questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination with SPSS. The results show that service quality has a positive and significant effect on parents satisfaction. Education costs also have a positive and significant effect on parents satisfaction. Simultaneously, service quality and education costs significantly affect parents satisfaction with an R-square value of 0.642, indicating that 64.2% of parents satisfaction can be explained by the two independent variables. These findings imply that schools need to improve service responsiveness, teacher-parent communication, facility quality, and transparent education cost management to increase parents trust and satisfaction.