PROFITABILITY PERFORMANCE OF PT UNILEVER INDONESIA TBK AMID BUSINESS CHANGES: 2021–2025
DOI:
https://doi.org/10.61722/jrme.v3i6.12925Keywords:
Financial Performance; Financial Ratios; Financial Statements; Profitability; Unilever Indonesia.Abstract
Profitability reflects a company’s ability to generate profit and is an important indicator of financial performance. This study aims to analyze the profitability of PT Unilever Indonesia Tbk during 2021–2025 using GPM, NPM, ROA, and ROE. This descriptive quantitative study uses secondary data from the company’s annual reports. The results show that profitability fluctuated, with GPM and NPM weakening until 2024, ROA declining until 2024 and increasing in 2025, while ROE continued to increase but was also influenced by declining equity. Overall, profitability was not fully stable, although performance improved in 2025. The findings provide an evaluation for improving efficiency and financial performance.
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