Analisis Penggunaan E Commerce Dalam Meningkatkan Usaha Mikro Kecil Menengah Di Kota Makassar Studi Kasus Omorfoo Shop
DOI:
https://doi.org/10.61722/jrme.v1i4.2893Keywords:
e-commerce, MSMEs, digitalization.Abstract
This research aims to analyze the influence of e-commerce in improving Micro, Small and Medium Enterprises (MSMEs) in Makassar City. E-commerce has become an important tool in this digital era, providing wider market access and higher operational efficiency for MSMEs. The research method used is a quantitative approach by collecting data through questionnaires distributed to MSMEs in Makassar who have adopted e-commerce. The research results show that e-commerce significantly increases income, expands market reach, and reduces MSME operational costs. Apart from that, the use of e-commerce also contributes to increasing the competitiveness and sustainability of MSME businesses. These findings indicate that the adoption of e-commerce is an effective strategy to overcome market challenges and maximize the growth potential of MSMEs in Makassar City.
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