The Effect of Halal Awareness and Habit on Purchase Decisions with Religiosity as a Moderating Factor
DOI:
https://doi.org/10.61722/jrme.v2i1.3148Abstract
This study explores the influence of halal awareness and habit on halal product purchase decisions, with religiosity as a moderating variable. The research adopts a quantitative method with purposive sampling techniques. Data were collected through questionnaires distributed to Muslim consumers at Maliki Plaza, Malang. Using Structural Equation Modeling (SEM), the analysis revealed that halal awareness and habit significantly influence purchase decisions. Halal awareness enhances positive perceptions of halal products, while consumer habits create repetitive consumption patterns that strengthen loyalty. However, the results indicate that religiosity does not moderate the relationship between halal awareness, habit, and purchase decisions. These findings provide critical insights into relevant marketing strategies, particularly in enhancing halal education to promote awareness and consumer trust without relying on religiosity levels.
References
Abhinaya, M. I. A., & Setyawan, A. A. (2024). The Influence of Halal Awareness and Halal Certificate on Purchasing Decisions for Mixue Products. Brilliant International Journal Of Management And Tourism, 4(1), 62–76. https://doi.org/10.55606/bijmt.v4i1.2650
Alam, S. S., & Sayuti, N. M. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20. https://doi.org/10.1108/10569211111111676
Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, 3–25. https://doi.org/10.1016/j.sbspro.2014.01.1104
Aprila, D., Andriani, W., & Ananto, R. P. (2023). Financial Management of Nagari Owned Enterprises (BUMNAG) and Its Impact on Community Welfare. Jurnal Akuntansi Bisnis, 16(2), 210–225. https://doi.org/10.30813/jab.v16 i2.4461
Artanovelia, R., Sengaji, Z., Radiansyah, E., & Ginting, E. (2024). Analisis pengaruh kebiasaan, gaya hidup dan pendapatan terhadap keputusan pembelian motor honda vario di kalianda. Kalianda halok gagas, 7(1), 45–55. https://doi.org/10.52655/khg.v7i1.91
Aviyah, E., & Farid, M. (2014). Religiusitas, Kontrol Diri dan Kenakalan Remaja. Persona:Jurnal Psikologi Indonesia, 3(02), 126–129. https://doi.org/10.30996/persona.v3i02.376
Badan Pusat Statistik. (n.d.).
Fadillah, H. N., Ridlwan, A. A., Suryaningsih, S. A., & Indrarini, R. (2023). Muslim Millennial’s Buying Behavior of Halal Food & Beverage in Indonesia: The Mediating Effect of Purchase Intention. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 7(1), 11–28. https://doi.org/10.29313/amwaluna.v7i1.11146
Fauziah, K., Siti Atieqoh, Zaenal Abidin, Fakhruddin M, M. Umul Hidayati, Agus Mulyono, Achmad Rosidi, & R. Adang Nofandi. (2021). SURVEI SADAR HALAL Generasi Muslim Milenial (1st ed.). Litbangdiklat Press.
Harnadi, D., Salim, M., & Putri, S. eka. (2022). Analisis Pengaruh Persepsi Harga, Kebiasaan, Brand Image dan Komitmen Konsumen terhadap Keputusan Pembelian Pakan Ternak di Toko M.A Ternak. Student Journal of Business and Management, 5(1), 495–520. https://ejournal.unib.ac.id/sjbm/article/view/25813
Haryati, T. D. (2013). Kematangan Emosi, Religiusitas Dan Perilaku Prososial Perawat Di Rumah Sakit. Persona:Jurnal Psikologi Indonesia, 2(2), 162–172. https://doi.org/10.30996/persona.v2i2.109
Hidayati, B. S. (2024). Persepsi Konsumen terhadap Produk Halal dari UMKM: Dampak terhadap Keputusan Pembelian. Jurnal Ekonomika Dan Bisnis (JEBS), 4(4), 619–625. https://doi.org/10.47233/jebs.v4i4.1925
IVANISA, S. (2023). Pengaruh Halal Awareness Terhadap Keputusan Pembelian Halal Meat Di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 8(2), 93–103. https://doi.org/10.15548/jebi.v8i2.904
Juliana, J., Rizaldi, M. W., Al-Adawiyah, R. A., & Marlina, R. (2022). Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi. Coopetition : Jurnal Ilmiah Manajemen, 13(2), 169–180. https://doi.org/10.32670/coopetition.v13i2.1423
Kusuma Febriyani, A., & Indriani, F. (2023). Pengaruh fitur pemasaran media sosial terhadap keputusan pembelian pada industri cepat saji dengan kepercayaan pada merek sebagai mediator. Diponegoro journal of management, 12(1). http://ejournal-s1.undip.ac.id/index.php/dbr
Lengkong, A. R., & Ogi, I. W. J. (2024). pengaruh habit, atribut produk dan perceived enjoyment terhadap purchase intention virtual goods dalam game mobile legend: bang bang pada jemaat gmim exodus paniki dua influence of habit, product attributes and perceived enjoyment on purchase intention of virtual goods in mobile legend game: bang bang at gmim exodus paniki dua congregation. Jurnal EMBA, 12(1), 730–738. https://doi.org/https://doi.org/10.35794/emba.v12i01.53601
Nurcahyo, A., & Hudrasyah, H. (2017). The influence of halal awareness, halal certification, and personal societal perception toward purchase intention: a study of instant noodle consumption of college student in bandung. Journal of business and management, 6(1), 21–31.
Purnomo, I. A., Pratikto, H., & Suharsono, N. (2024). The Influence of Halal Certification and Halal Awareness on Purchasing Decisions. East Asian Journal of Multidisciplinary Research, 3(4), 1567–1578. https://doi.org/10.55927/eajmr.v3i4.8861
Putri, N. H. R., & Pertiwi, I. F. P. (2024). Pengaruh Islamic Branding, Halal Awareness, dan Islamic Lifestyle Terhadap Keputusan Pembelian dengan Religiusitas Sebagai Variabel Moderating (Studi Kasus pada Konsumen Wardah di Jawa Barat). Jurnal Ilmiah Wahana Pendidikan, 10(12), 678–688. https://doi.org/10.5281/zenodo.12555497
Setiawan, F. (2019). Pengaruh Religiusitas Dan Reputasi Terhadap Minat Muzakki Dalam Membayar Zakat Profesi (Studi Kasus di Kabupaten Ponorogo). Jurnal Ilmu Manajemen, 8(1), 13. https://doi.org/10.32502/jimn.v8i1.1553
Suhartanto, D., Dean, D., Sarah, I. S., Hapsari, R., Amalia, F. A., & Suhaeni, T. (2021). Does religiosity matter for customer loyalty? Evidence from halal cosmetics. Journal of Islamic Marketing, 12(8), 1521–1534. https://doi.org/10.1108/JIMA-03-2020-0069
Sukmana, R., Ulfi, I., Syahrul, U., & Sukoco, B. M. (2020). A bibliometric analysis of Islamic marketing studies in the “journal of Islamic marketing.” Journal of Islamic Marketing, 13(4), 933–955. https://doi.org/10.1108/JIMA-05-2020-0158
Tamamudin, Husein, S., & Hidayat, A. (2022). IJIBEC Build Loyalty with Islamic Relationship Marketing and Trust Through Satisfaction International Journal of Islamic Business and Economics Article Info. International Journal of Islamic Business and Economics (IJIBEC), 6(1), 17–25. http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC
Tok, J. (2019). Pengaruh Service Attributes Terhadap Overall Satisfaction Dan Membership Renewal Intention Member Knockout Boxing Camp Surabaya. Jurnal Strategi Pemasaran, 6(1), 1.
Verplanken, B., & Orbell, S. (2022). Attitudes, Habits, and Behavior Change. Annual Review of Psychology, 73, 327–352. https://doi.org/10.1146/annurev-psych-020821
Downloads
Published
Issue
Section
License
Copyright (c) 2024 JURNAL RUMPUN MANAJEMEN DAN EKONOMI
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
