Peran Penggunaan Teknologi Digital Terhadap Kesuksesan dan Kegagalan E-bisnis di Era Digital

Authors

  • Muhammad Deary Fakultas Ekonomi Bisnis Islam Universitas Islam Negeri Sumatera Utara
  • Gilang Dwi Prasetyo Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sumatera Utara
  • Rohid Akbar Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sumatera Utara
  • M Yuda Al- Faruq Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sumatera Utara
  • Nurbaiti Nurbaiti Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.61722/jrme.v2i1.3720

Keywords:

teknologi digital, e-bisnis, e-commerce

Abstract

In current technological advances, digital technology has developed rapidly in assisting human activities, for example in the business sector. In today's digital era, technology plays an important role in the changes that occur in business activities, which previously could only be done face to face between the seller and the buyer, now with only e-commerce technology, buyers do not have to meet the seller to buy the product or service they need. . However, when using e-commerce technology, you must pay attention to what is needed between buyers who want to look for the goods or services they need and sellers who sell their goods or services so that when the business process occurs there will be no failure later.

References

Handoko, S., & Kuncoro, M. (2018). Transformasi Digital dan Dampaknya terhadapEkonomi Indonesia. Jurnal Ekonomi dan Kebijakan Publik, 9(1), 38

Hatmawan, Slamet Riyanto, A. A. (2020). E-Book Metode Riset Penelitian Kuantitatif Penelitian Di Bidang Manajemen. SCRIBD. https://www.scribd.com/document/660122293/E-book-Metode-

Kokemuler, Neil. (2017, September 1). Chron – Small Business. Retrieved from http://smallbusiness.chron.com/purchaseorder-work-40933.html

Ma'arif, B. (2018). Peran Teknologi dalam Transformasi Ekonomi dan Bisnis di Era Digital.Jurnal Manajemen, 22(2), 276-286.

Musnaini, Suherman, S.Kom., Hadion Wijoyo, Irjus Indrawan, 2020. Digital Marketing. Purwokerto: Pena Persada.

Pratama, D. S., & Mustafid, M. (2020). Kecerdasan Buatan (Artificial Intelligence) danDampaknya Terhadap Pekerjaan Manusia. Jurnal Ekonomi dan Bisnis, 23(2), 117-130.

Pratt, L., Bisson, C., and Warin, T. (2023). Bringing advanced technology to strategic decision-making: the Decision Intelligence/Data Science (DI/DS) integration framework. Futures 152:103217. doi: 10.1016/j.futures.2023.103217

Raitaluoto, T. (2023, November 18). The power of user experience for business growth. Retrieved from Abmatic AI: https://markettailor.io/blog/power-ofuser-experience-for-business-growth

Rassool, R., & Dissanayake, R. (2019). Digital Transformation for Small & Medium Enterprises ( Smes ): International Journal of Business and Management, Vol.7,No,4(August), pp.55-76

Singh, Mohini. 2002. E‐services and their role in B2C e‐commerce. Managing Service Quality: An International Journal 1 December 2002.

Suharman, H., & Mardikanto, T. (2021). Transformasi Digital: Tantangan dan Peluang untuk Ekonomi Indonesia. Jurnal Ekonomi dan Bisnis, 24(1), 69-81.

Downloads

Published

2025-01-07

Issue

Vol. 2 No. 1 (2025): Januari

Section

Articles

License

Copyright (c) 2024 JURNAL RUMPUN MANAJEMEN DAN EKONOMI

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.