STRATEGI DIGITALISASI EKONOMI PURWOKERTO DALAM PENERAPAN SMART CITY

Authors

  • Khanin Nurrohmah Universitas Islam Negeri Prof. K.H Saifuddin Zuhri Purwokerto
  • Mohammad Radita Restu Mahendra Universitas Islam Negeri Prof. K.H Saifuddin Zuhri Purwokerto
  • Alfina Nur Hidayati Universitas Islam Negeri Prof. K.H Saifuddin Zuhri Purwokerto
  • Yoiz Shofwa Shafrani Universitas Islam Negeri Prof. K.H Saifuddin Zuhri Purwokerto

DOI:

https://doi.org/10.61722/jrme.v2i4.5367

Abstract

This research examines the digital economy digitalization strategy of Purwokerto in the implementation of a smart city that is not yet uniform; many areas in Purwokerto lag behind in digitalization systems. This study uses a qualitative approach with data analysis techniques through literature studies. The qualitative approach was chosen because it aligns with the research objectives, particularly in understanding the meanings contained in the data or social interactions of a phenomenon and identifying patterns of relationships that emerge in analyzing the basic concepts of smart city used in Purwokerto. The digital economic strategy in Purwokerto in the implementation of a smart city. To encourage the realization of the smart city concept in the Purwokerto area, various strategies have begun to be implemented, including strengthening digital infrastructure, developing technology-based public services, and enhancing the digital capabilities of MSME actors through training and the use of online platforms. Local governments are also beginning to integrate technology into environmental management and build cross-sector collaborations, including with universities and technology communities. Although the process is still in the development stage, these steps signify Purwokerto's commitment to becoming a smarter, more efficient, and adaptive city to the needs of its citizens.

References

Aisyah, S., & Rachmadi, K. R. (2022). Digitalisasi Pemasaran Melalui Sosial Media Marketing Pada Pelaku Umkm Guna Peningkatan Pendapatan. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 443. https://doi.org/10.46576/rjpkm.v3i2.1866

Bielski, A., & Wasilewski, J. (1980). Hartree-Fock Calculations of the Interaction Potential Parameters for Noble-Gas Atoms. Zeitschrift fur Naturforschung - Section A Journal of Physical Sciences, 35(10), 1112–1115. https://doi.org/10.1515/zna-1980-1020

Bukht, R., & Heeks, R. (2018). Defining, conceptualising and measuring the digital economy. International Organisations Research Journal, 13(2), 4–5. https://doi.org/10.17323/1996- 7845-2018-02-07

Fahmi (Et.all). (2024). Perkembangan teknologi digitaluntuk berbagai bidang kehidupan (digital teknologi for humanity). PERKEMBANGAN TEKNOLOGI DIGITAL UNTUK BERBAGAI BIDANG KEHIDUPAN, 1. usupress.usu.ac.id

Gunawan, H., & Lynawati. (2018). Analisis Penerimaan Teknologi “Smart City” Kota Purwokerto Dengan Model Technology Acceptance Model (TAM). Konferensi Nasional Sistem Informasi, 129–134. http://jurnal.atmaluhur.ac.id/index.php/knsi2018/article/view/347/272

Hall, R. E., Bowerman, B., Braverman, J., Taylor, J., & Todosow, H. (2000). The vision of a smart city. 2nd International Life …, 28(October), 1–6. ftp://24.139.223.85/Public/Tesis_2011/Paper_Correction_4-15-09/smartycitypaperpdf.pdf

Hendra, B., Pratama, S., Maghfiroh, S., Sifa, A., Rohmah, K. N., No, J. A. Y., Utara, K. P., & Tengah, J. (2024). Peran Pemerintah dan Strategi Penguatan Ekonomi Kerakyatan dalam Pemberdayaan UMKM Go Digital di Purwokerto. Ekonomi, Bisnis dan Manajemen (EBISMEN), 3(4), 382–401.

Lindskog, H. (2004). Smart communities initiatives. proceedings of the 3rd ISOneWorld Conference, April, 16.

Maritha, D. (2023). Ekonomi Digital. In M. S. Dr. Muhamad Yusup (Ed.), Jurnal Transformasi Administrasi (Vol. 13, Nomor 01). https://doi.org/10.56196/jta.v13i01.249

Marsa-Maestre, I., Lopez-Carmona, M. A., Velasco, J. R., & Navarro, A. (2008). Mobile agents for service personalization in smart environments. Journal of Networks, 3(5), 30–41. https://doi.org/10.4304/jnw.3.5.30-41

Mei, N., Priono, I. E., & Yuliana, A. (2025). Optimalisasi Digital Marketing Pada UMKM Lokal Banyumas. 2(3), 487–498.

Muna, N. A., & Aenurofik. (2022). Pengaruh Digitalisasi Ekonomi terhadap Gaya Hidup Generasi Z (Studi Kasus pada Mahasiswa UIN K.H. Abdurrahman Wahid Pekalongan). Jurnal Sahmiyya, 2(1), 143–149.

Murhadi, M., & Jumasa, H. M. (2019). Strategi Transisi Kabupaten Purworejo dari E- Government menuju Smart City. Jurnal Sistem Cerdas, 2(3), 186–193. https://doi.org/10.37396/jsc.v2i3.41

Nam, T., & Pardo, T. A. (2011). Conceptualizing smart city with dimensions of technology, people, and institutions. ACM International Conference Proceeding Series, 284. https://doi.org/10.1145/2037556.2037602

Pasar, D. A. N. J. (2024). PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA UMKM DI DESA SUMBANG PURWOKERTO UNTUK MENINGKATKAN DAYA SAING

DAN JANGKAUAN PASAR Destin Alfianika Maharani 1 , Reza Rahmadi Hasibuan 2. 3(2), 130–141.

Pemerintah Kabupaten Banyumas. (2021). Peraturan Bupati (PERBUP) Kabupaten Banyumas Nomor 53 Tahun 2021 tentang Rencana Induk Banyumas Kota Cerdas (Masterplan Smart City Kabupaten Banyumas). Peraturan.Bpk.Go.Id. https://peraturan.bpk.go.id/Details/190492/perbup-kab-banyumas-no-53-tahun-2021

Purba, D. S., Permatasari, P. D., Tanjung, N., Fitriani, R., Wulandari, S., Islam, U., Sumatera, N., Muslim, U., Al, N., & Ekonomi, P. (2025). ANALISIS PERKEMBANGAN

EKONOMI DIGITAL. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 10(204), 126–139. https://doi.org/10.30651/jms.v10i1.25367 %0D

Saputro, W. T., & Darminto, B. P. (2019). Kajian Tentang Smart City: Paradigma, Kesempatan, Permasalahan Yang Ada Di Kabupaten Purworejo. INTEK : Jurnal Informatika dan Teknologi Informasi, 2(1), 1–9. https://doi.org/10.37729/intek.v2i1.83

Sholikhatin, S. A., Fitrianingsih, W., & Fujiyanti, F. (2022). Pelatihan Strategi Pemasaran Digital Bagi Komunitas Digital Marketer Purwokerto. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 6(3), 1323. https://doi.org/10.31764/jpmb.v6i3.10360

Sulistyaningsih, T., Purnama, R. A., & Kulsum, U. (2023). Smart City Policy: Strategy and Implementation to Realize Smart Urban Governance in Indonesia. Journal of Governance and Public Policy, 10(2), 105–117. https://doi.org/10.18196/jgpp.v10i1.13840

Sumber, P., Manusia, D., Dan, T., Untuk, S., & Digital, E. R. A. (2025). Jurnal dinamika sosial dan sains. 521–533.

Sunarso, B., Ade, M., Harahap, K., & Suparwata, D. O. (2025). Manajemen Kota dan Pengembangan Ekonomi Lokal melalui Pemanfaatan Sistem Informasi Bisnis : Tinjauan Pustaka tentang Strategi Meningkatkan Kesejahteraan Masyarakat melalui Pengembangan UMKM dan Pemanfaatan Teknologi Informasi. 14(April), 336–345.

Tyas, W. P., Nugroho, P., Sariffuddin, S., Purba, N. G., Riswandha, Y., & Sitorus, G. H. I.

Downloads

Published

2025-06-23

Issue

Section

Articles