PENGARUH SOSIAL MEDIA, ORIENTASI PASAR, DAN KUALITAS BARANG TERHADAP KEPUTUSAN PEMBELIAN

Authors

  • Abdullah Abdullah Sekolah Tinggi Ilmu Ekonomi Totalwin
  • Tazkia Dilla Maulida Sekolah Tinggi Ilmu Ekonomi Totalwin
  • Rahmania Mustahidda Sekolah Tinggi Ilmu Ekonomi Totalwin
  • Adhitya Yoga Prasetya Sekolah Tinggi Ilmu Ekonomi Totalwin
  • Tri Sumiyanti Sekolah Tinggi Ilmu Ekonomi Totalwin
  • Emi Wardati Sekolah Tinggi Ilmu Ekonomi Totalwin
  • Anisa Kusumawardani Sekolah Tinggi Ilmu Ekonomi Totalwin

DOI:

https://doi.org/10.61722/jrme.v2i3.6360

Keywords:

social media; market orientation; product quality; purchase decisions

Abstract

This study was conducted to test social media variables, market orientation, and product quality on purchase decisions in buyers at PT Artys Design Collection Jepara. The population in this study is all customers of PT Artys Design Collection with a sample of 80 respondents. The research sample used accidental sampling. During the observation period, it was shown that the research data was normally distributed. No deviation from the classical assumption was found, this is the fulfillment of the requirements to use the multiple linear regression method. The results of the analysis showed that the variables of social media, market orientation, and product quality had a significant effect on purchasing decisions at a significant level of less than 5%

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Published

2025-05-30

Issue

Vol. 2 No. 3 (2025): Mei

Section

Articles

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