JURNAL RUMPUN MANAJEMEN DAN EKONOMI

Pengaruh Variasi Produk Terhadap Keputusan Pembelian Pada Konsumen Gen Z di Kopi Kenangan Kota Solo

Shabilla Chaqqiafni — 2026-04-15

This study aims to analyze the effect of product variation on purchasing decisions among Generation Z consumers of Kopi Kenangan in Solo City. The research is motivated by the rapid growth of the modern coffee industry and the changing behavior of young consumers who tend to prefer innovative and diverse products. This study employs a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 100 respondents using purposive sampling technique. The data were analyzed using simple linear regression with the assistance of SPSS software. The results indicate that product variation has a positive and significant effect on purchasing decisions, with a significance value of 0.000 < 0.05 and a coefficient of determination of 0.470. This means that product variation explains 47% of purchasing decisions, while the remaining is influenced by other variables outside the model. These findings suggest that greater product diversity increases consumers’ likelihood to make purchases. This study implies that businesses should continuously develop innovative product variations aligned with the preferences of Generation Z consumers.

Optimalisasi Bisnis Proses Letter of Credit pada Layanan Trade Finance Import Perbankan (Studi kasus PT Bank X)

Chintya Aurelia Fauziah — 2026-04-15

Letter of Credit (L/C) merupakan instrumen pembayaran utama dalam perdagangan internasional yang menjamin keamanan transaksi antara eksportir dan importir. Namun proses operasional L/C pada PT Bank X masih menghadapi berbagai kendala, terutama terkait aktivitas manual, beban kerja, kecepatan proses, serta risiko kesalahan dokumen. Penelitian ini bertujuan untuk menganalisis alur operasional L/C secara menyeluruh, mengidentifikasi faktor-faktor yang menyebabkan inefisiensi, serta merumuskan strategi optimalisasi melalui pendekatan Business Process Management (BPM) dan digitalisasi proses. Pendekatan penelitian menggunakan metode deskriptif kualitatif melalui keusioner mendalam, observasi langsung, serta analisis dokumentasi internal bank. Hasil penelitian menunjukkan adanya hambatan pada tahapan verifikasi dokumen, beban kerja, serta proses otorisasi yang masih dilakukan secara manual. Selain itu, penggunaan sistem yang tidak terintegrasi menyebabkan tingginya waktu tunggu dan risiko kesalahan. Melalui proses pemetaan dan analisis operasional, penelitian ini mengusulkan strategi digitalisasi seperti otomasi pemeriksaan dokumen, integrasi sistem lintas unit kerja, penerapan alur kerja otomatis, serta pemanfaatan OCR berbasis AI atau machine learning dan RPA untuk mengurangi kesalahan dan mempercepat turn around time (TAT). Implementasi strategi ini diharapkan meningkatkan efisiensi, akurasi, akurasi proses L/C, serta kepuasan nasabah, sekaligus memperkuat daya saing perbankan dalam layanan Trade Finance Import.

Analisis Persepsi Konsumen terhadap Merek, Kualitas Layanan dan Harga dalam Membangun Loyalitas Industri Jasa (Persepsi Pelanggan Maxim di Kota Pematangsiantar)

Edi Siregar — 2026-04-15

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen terhadap merek, kualitas layanan, dan harga dalam membangun loyalitas pelanggan pada layanan transportasi online Maxim di Kota Pematangsiantar. Latar belakang penelitian ini adalah persaingan ketat antar penyedia jasa transportasi online yang menuntut perusahaan memahami faktor-faktor penentu loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada 397 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel merek, kualitas layanan, dan harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Di antara ketiga variabel tersebut, kualitas layanan memiliki pengaruh paling dominan terhadap loyalitas pelanggan. Hal ini ditunjukkan melalui hasil uji t dan uji F serta nilai Adjusted R Square sebesar 64,9%, yang berarti ketiga variabel tersebut menjelaskan loyalitas pelanggan sebesar 64,9%, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menekankan pentingnya perusahaan untuk terus meningkatkan kualitas layanan, membangun citra merek yang positif, dan menawarkan harga yang kompetitif guna mempertahankan loyalitas konsumen.

Analisis Rasio Likuiditas, Solvabilitas Dan Profitabilitas Untuk Mengukur Kinerja Keuangan Pada Pt Hanjaya Mandala Sampoerna Tbk Periode 2014-2024

Andri Indrawan — 2026-04-15

Abstract. This study aims to analyze the financial performance of PT Hanjaya Mandala Sampoerna Tbk for the period 2014–2024, as measured by liquidity, solvency, and profitability ratios. The research employs a quantitative method with a descriptive approach. The data used are secondary data obtained from the company’s annual financial reports published by the Indonesia Stock Exchange (IDX). The data analysis technique used in this study is financial ratio analysis, which includes the current ratio, quick ratio, cash ratio, debt to equity ratio, debt to asset ratio, long-term debt to equity ratio, return on assets, return on equity, and net profit margin. The results show that, in terms of liquidity, the current ratio is 322.02%, the quick ratio is 153.57%, and the cash ratio is 70.06%. Based on the Decree of the Minister of Finance No. 740/KMK.00/1989, these results indicate that the company’s liquidity condition is very healthy. In terms of solvency, the debt to equity ratio is 62.32%, the debt to asset ratio is 35.73%, and the long-term debt to equity ratio is 7.18%, all of which indicate an unhealthy condition, as the values are below 100%. Meanwhile, from the profitability perspective, the return on assets is 21.26%, the return on equity is 32.71%, and the net profit margin is 10.31%, showing that the company’s profitability level is very healthy.

Keywords: Liquidity Ratio, Solvency Ratio, profitability ratio, Financial Performance

Pengaruh Brand Ambassador, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Moisturizer Glad2Glow

Intan Nur Alifah — 2026-04-16

Amid intensifying competition in the beauty sector, this study investigates how brand ambassador, brand image, and product quality relate to purchasing decisions for Glad2Glow moisturizer products. The research adopts a quantitative design implemented through a survey, where primary data were obtained via questionnaires administered to 100 respondents with prior experience using the product. Data processing was conducted using multiple linear regression with SPSS. The empirical results indicate that, on a partial basis, brand ambassador and brand image do not exert a significant influence on purchasing decisions, implying that consumers do not primarily rely on brand representation or perceived image when making purchase choices. Conversely, product quality demonstrates a positive and significant effect, reflecting that functional value and performance play a central role in meeting consumers’ skincare expectations. When considered simultaneously, the three variables account for 59.9% of the variation in purchasing decisions. These findings underscore the strategic importance of consistently maintaining product quality to enhance competitive positioning in the market. Furthermore, the study suggests that while marketing elements such as brand ambassador and brand image remain relevant, greater emphasis should be placed on product-oriented improvements to better align with consumer priorities.

PENGARUH INFLASI, NILAI TUKAR DAN SUKU BUNGA TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2024

Jannah Andini — 2026-04-16

This study aims to analyze the effect of inflation, exchange rate, and interest rate on stock prices of mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. This research employs a quantitative approach with a purposive sampling technique and panel data analysis using E-Views 13, accompanied by classical assumption tests, hypothesis testing, and the coefficient of determination test. The sample consists of five mining sub-sector companies. The partial test (t-test) results show that inflation (X1) has no significant effect on stock prices (Y), with a probability value of 0.9051 > 0.05. Similarly, the exchange rate (X2) has no significant effect on stock prices (Y) with a probability value of 0.8767 > 0.05, and the interest rate (X3) also has no significant effect on stock prices (Y) with a probability value of 0.6511 > 0.05. The simultaneous test (F-test) also indicates an insignificant result with an F-probability value of 0.367572 (>0.05). The coefficient of determination (R²) value of 0.1368 indicates that only 13.68% of the variation in stock prices can be explained by the three variables, while 86.32% is influenced by other factors outside the model. It is concluded that stock price movements in the mining sector are more dominantly affected by external factors such as global commodity prices rather than domestic macroeconomic conditions.

ANALISIS PERBANDINGAN KINERJA KEUANGAN BERDASARKAN RASIO LIKUIDITAS, PROFITABILITAS, DAN SOLVABILITAS PADA PT BUMI SERPONG DAMAI TBK DAN PT SUMMARECON AGUNG TBK PERIODE 2015–2024

Nurjumratunnisa Nurjumratunnisa — 2026-04-16

This study aims to analyze the comparative financial performance of PT Bumi Serpong Damai Tbk and PT Summarecon Agung Tbk based on liquidity, profitability, and solvency ratios during the period 2015–2024. This research employs a quantitative comparative approach using secondary data in the form of audited annual financial statements. The analysis includes Current Ratio (CR), Return on Assets (ROA), and Debt to Asset Ratio (DAR), which are tested using normality, homogeneity, and Independent Sample t-test with the assistance of SPSS. The results indicate that there are significant differences in CR and DAR, while no significant difference is found in ROA. These findings suggest that both companies differ in liquidity management and capital structure, but have relatively similar capabilities in generating profits.

PENGARUH KUALITAS PRODUK JASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BIMBEL JOYA DI KOMPLEK KAHURIPAN BOGOR

Octa Ayurika — 2026-04-17

Dalam persaingan bisnis yang semakin ketat, kepuasan pelanggan menjadi faktor krusial bagi keberhasilan perusahaan, terutama di industri jasa pendidikan seperti bimbingan belajar. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk jasa dan kualitas pelayanan terhadap kepuasan pelanggan pada Bimbel Joya di Komplek Kahuripan Bogor Kualitas produk jasa, yang mencakup kurikulum, materi ajar, dan metode pengajaran, serta kualitas pelayanan, yang meliputi interaksi pengajar-siswa, responsivitas, dan fasilitas, diyakini memiliki peran signifikan dalam membentuk kepuasan pelanggan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan explanatory survey. Populasi penelitian adalah konsumen Bimbel Joya di Komplek Kahuripan Bogor pada tahun 2023, berjumlah 615 konsumen. Sampel diambil menggunakan rumus Slovin dengan tingkat kesalahan 10%, menghasilkan 86 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk jasa secara parsial berpengaruh signifikan terhadap kepuasan pelanggan, dibuktikan dengan nilai signifikansi 0,000 (< 0,05) dan nilai t-hitung 19,764 (> t-tabel 1,98896). Demikian pula, kualitas pelayanan secara parsial juga berpengaruh signifikan terhadap kepuasan pelanggan, dengan nilai signifikansi 0,000 (< 0,05) dan nilai t-hitung 30,378 (> t-tabel 1,98896). Lebih lanjut, kualitas produk jasa dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan pelanggan, ditunjukkan oleh nilai signifikansi 0,000 (< 0,05) dan nilai F-hitung 502,503 (> F-tabel 3,11). Temuan ini mengindikasikan bahwa peningkatan kualitas produk jasa dan pelayanan akan secara langsung berkontribusi pada peningkatan kepuasan pelanggan Bimbel Joya.