Implementasi Konsep Pariwisata Halal Pada Sektor Perhotelan dan Restoran Serta Strategi Pengembangan di Indonesia
DOI:
https://doi.org/10.61722/jssr.v4i3.10242Keywords:
halal tourism; hospitality; restaurants; Muslim tourists; prayer facilities.Abstract
Halal tourism is one of the fastest-growing sectors, driven by the increasing needs of Muslim travelers for services that comply with Islamic principles. Indonesia, as a country with a Muslim-majority population, has significant potential to develop this sector, particularly in the hotel and restaurant industries, which play an important role in supporting tourism activities. This study aims to analyze the implementation of halal tourism concepts in the hotel and restaurant sectors and to identify the challenges and development strategies in Indonesia. The method used is a literature review by examining various sources such as scientific journals, books, and relevant reports published within the last five years. The results show that the implementation of halal tourism has been carried out through the provision of prayer facilities, assurance of halal food and beverages, and services that support the comfort of Muslim travelers. However, its implementation still faces several challenges, including limited human resources, uneven halal certification, lack of public awareness, and suboptimal regulatory and infrastructure support. In addition, promotion and branding of halal tourism still need to be strengthened to reach a wider market. Therefore, integrated development strategies are needed, including improving human resource quality, strengthening regulations, accelerating halal certification, and optimizing promotion and collaboration among stakeholders. The findings of this study are expected to serve as a reference for the government and business actors in developing halal tourism that is more competitive, inclusive, and sustainable in Indonesia.
References
Artikel Jurnal
Adittya Mahendra, M., Latifah, Z., Sofiya, A., Windya Satria, S., Ersya Faraby, M., Raya Telang, J., Kamal, K., Bangkalan, K., & Timur, J. (2025). IMPLEMENTASI KONSEP COMMUNITY BASED HALAL TOURISM DALAM PEMGEMBANGAN WISATA HALAL DI BANGKALAN. Jma), 3(12), 3031–5220. https://radarmadura.jawapos.com/bangkalan/74904817/jumlah-wisatawan-belum-capai-target.
Anwar L Nata, A. (2023). Kian Mendunia Tren Wisata Halal: Religiusitas Dan Efikasi Diri Berwisata. Jurnal Ekonomi Syariah dan Pariwisata Halal, 1(2), 7–12. https://doi.org/10.70371/jseht.v1i2.55
Basit, A. (2022). Strategi Pengembangan Pariwisata Halal di Kuta Mandalika Kabupaten Lombok Tengah. Tourism Scientific Journal, 7(1), 130–154. https://doi.org/10.32659/tsj.v7i1.143
Dewy, R. M. C., & Prayogo, R. T. (2025). Strategi Pengembangan Pariwisata Halal Setelah Covid 19: Peluang dan Tantangan. RIGGS: Journal of Artificial Intelligence and Digital Business, 3(1), 1–7. https://doi.org/10.31004/riggs.v3i1.514
Faidal, F. (2022). Wisata Halal Madura: Strategi Destinasi untuk Daya Saing Pasar Pariwisata pasca Pandemi Covid 19. Jurnal Kajian Ilmu Manajemen (JKIM), 2(2), 126–135. https://doi.org/10.21107/jkim.v2i2.16836
Faranita Ratih Listiasari, Wien Kuntari, Dwi Yuni Hastati, A. N. (2024). SERTIFIKASI HALAL MELALUI SELF DECLARE OLEH UMKM UNTUK MENDUKUNG INDUSTRI WISATA HALAL. 3(April), 636–646.
Ghulam Asy Sya’Bany, Wisnu Handika Adi Cahyo, Ummu Karomah, Hikmatus Sa’diyah, & Eny Latifah. (2024). Manajemen Operasional Hotel Syariah Menurut Maqashid Syariah Di Indonesia. Jurnal Manajemen Dan Bisnis Ekonomi, 2(3), 290–299. https://doi.org/10.54066/jmbe-itb.v2i3.2033
Haerini Ayatina, Fakhriyah Tri Astuti, M. M. M. (2021). TREN BISNIS & PENERAPAN PRINSIP SYARIAH PADA INDUSTRI PERHOTELAN PARIWISATA HALAL DI INDONESIA. 2, 525–537.
Hakim, L. (2021). Digitalisasi Wisata Halal melalui Aplikasi Smartphone Dimasa Pendemi Covid-19. Journal of Islamic Management, 1(2), 136–147. https://doi.org/10.15642/jim.v1i2.556
Hasibuan, M. F., Sukiman, S., & Nasution, M. R. (2026). Halal Tourism from the Perspective of the Quran: An Exploration of the Meaning of Riḥlah According to Ash-Shaʻrāwī and Its Implications for Muslim Travel Ethics. Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, 20(1), 17. https://doi.org/10.35931/aq.v20i1.5477
Havida, L. W., & Mohamad Ali Hisyam. (2024). Tinjauan Fatwa No.108/DSN-MUI/X/2016 Terhadap Strategi Pengembangan Wisata Halal Di Puncak Ratu Pamekasan. Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam, 15(2), 22–40. https://doi.org/10.30739/darussalam.v15i2.2608
Hidayat, A. (2021). PENGEMBANGAN PARIWISATA HALAL DALAM PERSPEKTIF AL-MASHLAHAH AL-GHAZALI.
Hidayat, R., Rijal, K., & Susiawati, W. (2021). Strategi Pengembangan Pariwisata Halal di Indonesia: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 7(1), 241–253. https://jurnal.dpr.go.id/index.php/kajian/article/view/1866%0Ahttps://jurnal.dpr.go.id/index.php/kajian/article/viewFile/1866/874
Ilham, B. U., Dirwan, D., Randa, A., & Rafiqah, R. (2023). Pengembangan UMKM Terpadu Berbasis Zona KHAS (Kuliner Halal Aman dan Sehat) di Kawasan Wisata Lego-Lego Makassar. Jurnal Manajemen STIE Muhammadiyah Palopo, 9(2), 315. https://doi.org/10.35906/jurman.v9i2.1819
Iqbal, P. A. (2025). Kontribusi Pariwisata Halal terhadap Peningkatan Kunjungan Wisatawan Muslim di Asia Tenggara. Tourism and Hospitality Research, 9(4), 362. https://doi.org/10.1057/thr.2009.19
Mas, N. A., Irawati, N. W., & Aisyah, S. (2025). Strategy for the Development of Halal Tourism: A Review of Sharia Economics at the Pincara Hot Springs in Masamba District, North Luwu Regency. (JIEI) Jurnal Ilmiah Ekonomi Islam, 11(02), 130–139.
Muhammad Thoyib Ramadhan, Muhammad Fariz Abdullah Pelu, Amanda Tri Utami, Friska Akwila, D. Z. A.-F. (2024). MENINGKATKAN PERTUMBUHAN EKONOMI SYARI’AH MELALUI DAYA TARIK WISATA HALAL INTERNASIONAL YANG KREATIF. Media Riset Bisnis Ekonomi Sains dan Terapan, 2(2), 19–32.
Mustika, R., Duhriah, D., Hendra, T., & Wira, A. (2025). Implementasi Sertifikasi Halal Oleh BPJPH Dalam Perspektif Hukum Ekonomi Islam. Jurnal Ekuilnomi, 7(3), 932–950. https://doi.org/10.36985/wdcx5b28
Nabila Fitriana, A., Sa, A., & UIN Sunan Ampel Surabaya, A. (2025). Strategi Pengembangan Potensi Pariwisata Halal di Indonesia. 2(1).
Nesa Ibnu Sina, M. Z. (2022). Pengembangan Objek Pariwisata Halal Melalui Sumber Daya Manusia Di Banda Aceh. JSI: Jurnal Saudagar Indonesia, 1(1), 28–40. https://doi.org/10.37598/jsi.v1i1.1319
Pamungkas, P. (2025). Tinjauan Literatur Mengenai Keberlanjutan Kebijakan Pariwisata Halal Di Indonesia. Jurnal Pariwisata Tawangmangu, 3(1), 38–48. https://doi.org/10.61696/juparita.v3i1.634
Prasetiyo, D. (2024). IMPLEMENTASI FATWA DSN MUI NOMOR 108/DSN-MUI/X/2016 TENTANG PEDOMAN PENYELENGGARAAN PARIWISATA BERDASARKAN PRINSIP SYARIAH DI BIRO PERJALANAN SMART WARNA-WARNI TRAVEL KECAMATAN NGADIROJO KABUPATEN PACITAN. 2, 306–312.
Pratistawiningrat, P., & Karmila, M. (2024). Analisis Sarana dan Prasarana Penunjang Pariwisata Halal. Jurnal Kajian Ruang, 4(1), 33. https://doi.org/10.30659/jkr.v4i1.36656
Rahmawati, L., & Lathifah. (2024). Eksplorasi Produk, Layanan, dan Fasilitas Hotel Syariah Perspektif DSN-MUI: Studi Empiris Hotel Radho Syariah Malang. Indonesian Journal of Halal, 8(1), 8–18. https://doi.org/10.14710/halal.v8i1.24538
Ramadhani, M. (2021). Dilema Regulasi Pariwisata Halal Di Indonesia. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, 1(1), 67–81. https://doi.org/10.21274/ar-rehla.2021.1.1.89-105
Safitri, S. W., Khasanah, U., & Munir, M. (2024). Fenomena Pariwisata Halal di Kota Batu. Jurnal Ilmiah Ekonomi Islam, 10(03), 3221–3232.
Samudra, D., Pasha, M., Pratama, H., Fente, S. K., & Saputra, A. A. (2025). STRATEGI PENINGKATAN PEMBANGUNAN WISATA HALAL DI KABUPATEN SLEMAN : DITINJAU DARI ASPEK PENDIDIKAN DAN EKONOMI PADA TAHUN 2025. 40–49.
Soehardi, D. V. L. (2022). Strategi Pengembangan Pariwisata Kabupaten Lingga dalam Mewujudkan Wisata Halal. Jurnal Pendidikan Tambusai, 6(2), 15937.
Srisusiilawati Popon, N. S. (2025). Mewujudkan Indonesia Emas 2045: Peran Pariwisata Syariah dalam Meningkatkan Kesejahteraan Masyarakat Berdasarkan Ajaran Islam. 6(1), 179–191.
Suhandi, A. (2023). Strategi Fundraising Dan Program Pemberdayaan Masyarakat Untuk Meningkatkan Ekonomi Mustahik Pada Lembaga Filantropi Baznas Kabupaten Kuningan. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(1), 44–55. https://doi.org/10.61553/abjoiec.v1i1.22
Syamsi, A. B., & Adiyono, A. (2021). Model Partisipasi Masyarakat Dalam Penentuan Kebijakan Pariwisata Halal Di Madura Berbasis Nilai Keislaman Dan Hukum Positif. Istinbath, 19(2), 221–237. https://doi.org/10.20414/ijhi.v19i02.267
Tasya, N. (2024). Sektor Penjaminan Halal Pada Industri Pariwisata. Al-Bayan: Jurnal Hukum dan Ekonomi Islam, 4(1), 73–94.
Tyas Untari, D. (2024). Tantangan Wisata Halal di Jakarta: Peluang dan Kendala dalam Mewujudkan Pariwisata Ramah Muslim. Jurnal Komunikasi dan Ilmu Sosial, 2(3), 130–136. https://doi.org/10.38035/jkis.v2i3.1475
Waqiah. (2024). Transformasi Kompetensi SDM di Sektor Wisata Halal Menuju Era Industri 4.0. Jurnal Kolaboratif Sains, 7(11), 4233–4243. https://doi.org/10.56338/jks.v7i11.6403
Watoni, A. J., & Mulhimmah, B. R. (2023). Pariwisata Halal Perspektif Hukum Ekonomi Syariah dan Perda No. 02 Tahun 2016. Buletin Hukum Ekonomi Syariah, 1(2), 39–54.
Wicaksono, R. G. (2024). Upaya Membangun Ekosistem Pariwisata Halal Melalui Inovasi Fasilitas, Kolaborasi, dan Pengalaman Wisatawan Muslim. Creative Economics, Trading and Halal Ecosystem (CETHE), 02(01), 28–45.
Widhieatmaka, H., Raden, U. I. N., & Said, M. (2025). Implementasi Hotel Syariah Dan Ruang Lingkupnya Kedalam Sektor Perhotelan Di Indonesia. 5, 70–80.
Wulandari, R. D., & Indahsari, K. (2021). Strategi Pengembangan Pariwisata Halal di Indonesia. 1st E-proceeding SENRIABDI 2021, 1(1), 329–343.
Zainarti, Z., Salim, Z., Wahyudin, W., & ... (2025). Implementasi Nilai Nilai Halal Dalam Operasional Ayam Penyet Madinah. Jurnal Ilmiah …, 2(2), 338–353. https://ejurnal.kampusakademik.co.id/index.php/jirs/article/view/5633%0Ahttps://ejurnal.kampusakademik.co.id/index.php/jirs/article/download/5633/4867
Buku Online
Suyatman, U., Ruminda, & Yatmikasari, I. (2021). Muslim Friendly Tourism. In UIN SGD Bandung. https://journal.walideminstitute.com/index.php/deujis/article/view/123%0Ahttps://journal.walideminstitute.com/index.php/deujis/article/download/123/286
Downloads
Published
Issue
Section
License
Copyright (c) 2026 JOURNAL SAINS STUDENT RESEARCH
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
