Pengaruh Harga, Suasana, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Nirwana Cafe

Abstract

This research aims to analyze the influence of price, atmosphere and service quality on Nirwana Cafe customer satisfaction. The sample used in this research used primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses quantitative descriptive analysis. Based on the research results, it can be concluded that the price influence variable does not have a significant effect on customer satisfaction. The Atmosphere variable does not have a significant effect on Customer Satisfaction. The research results show that the Service Quality variable has a significant effect on Customer Satisfaction. The results of the Price Influence variable are 0.019%, the Atmosphere Variable is 0.014%, and the Customer Satisfaction Variable is 0.040% on Service Quality.