Konstruksi Wacana Pancasila pada Konten Instagram BPIP: Analisis Wacana Kritis Norman Fairclough
DOI:
https://doi.org/10.61722/jssr.v4i6.13181Keywords:
Pancasila, BPIP, Instagram, analisis wacana kritis, FaircloughAbstract
Penelitian ini menjelaskan cara akun Instagram resmi BPIP (@bpipri) mengonstruksi wacana Pancasila. Peneliti memakai pendekatan kualitatif dan analisis wacana kritis Fairclough (teks, praktik wacana, praktik sosial-budaya) untuk menganalisis enam unggahan periode 28 September–20 Oktober 2026 beserta komentarnya. Peneliti memilih unggahan dengan convenience sampling. Lima dari enam unggahan menyebut Pancasila atau nama sila langsung dan mengaitkannya dengan topik keseharian. Pola “bukan sekadar X, melainkan Y” (potensi alat bantu tulis) muncul di lima unggahan dan memperluas topik menjadi nilai bersama. Bahasa percakapan membuat standar normatif terdengar sebagai ajakan. Audiens merespons sedikit: rata-rata 82,8 like dan 1,5 komentar per unggahan, dan emotikon mendominasi komentar. Temuan menggambarkan cara BPIP mengonstruksi wacana dalam unggahan yang dianalisis. Temuan tidak menunjukkan bagaimana audiens menerimanya.
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