ANALISIS ISI PESAN DAKWAH DALAM KITAB ‘AYN AL-DZAHAB KARYA KIAI AHMAD ‘UBAYDI HASBILLAH

Abstract

This study examines the da'wah messages contained in the book ‘Ayn al-Dzahab by Kiai Ahmad ‘Ubaydi Hasbillah as a form of da'wah bi al-kitābah in the tradition of Islamic communication. The book emphasizes that adab (etiquette) is an essential part of akhlak (morality) in shaping a Muslim's character. Despite its rich da'wah values, this book remains relatively unknown to the public, making it important to be re-examined to strengthen the moral and spiritual understanding of contemporary Muslims. The objective of this research is to describe the da'wah messages contained in the book. This study adopts a qualitative approach using the library research method, through textual observation and documentation analyzed with source triangulation. The findings affirm that adab is not merely a supplementary element in da'wah, but a fundamental foundation that delivers the message effectively to the audience. Adab serves as the gateway to contextualizing the values of creed (aqidah), law (shari'ah), and morality (akhlak) in da'wah practice. The implication of this study shows that written media emphasizing adab as the core of morality holds a significant role in contemporary da'wah, serving as a communicative and applicable medium for internalizing Islamic values and nurturing spiritual awareness sustainably.